Precision Marketing

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are tak

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The Whole World’s Watching

In The Whole World's Watching the authors explain how money can be channeled into the technology th

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Big Coal

Long dismissed as a relic of a bygone era, coal is back -- with a vengence. Coal is one of the nati

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Incorporate Your Business

With real-world examples, charts, and tables, this handy guide will help you calculate the benefits

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Understanding the Small Family Business

This book makes an important contribution to the understanding of small firms by bringing together

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Global Capitalism at Bay

Renowned authority in international business, John H. Dunning, here elaborates his theories on the

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Transnational Corporations

This volume examines the role of transnational corporations (TNCs) in the geography of internationa

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Guerrilla Marketing for Franchisees

With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known m

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Imagining Marketing

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketi

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Sales Management Demystified

BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only

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Essays in the Theory of Economic Fluctuations

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Better Thinking, Better Results

BETTER THINKING, BETTER RESULTS answers the question: "How do you conduct a Lean transformation?" I

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Your Gut Is Still Not Smarter Than Your Head

Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a c

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Social Learning Towards A Sustainable World

"This comprehensive volume - containing 27 chapters and contributions from six continents - present

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Angel Financing for Entrepreneurs

Angel Financing for Entrepreneurs will give you the information you need to understand how angel in

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Generations

The Clock Is Ticking . . . Is Your Nonprofit Ready?Boomers are leaving the workforce--soon. Do you

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Empowered Investing

Provocative and controversial, the information found in Empowered Investing reveals powerful tricks

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Creating The I in Team

The phrase, There is no "I" in team, is certainly one of the most exalted of all sports clich矇s--a

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Unleashing Leaders

Unsere heutige Unternehmenskultur wirkt sich nicht gerade f繹rderlich auf die Entwicklung von F羹hrun

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The Machine That Changed the World

The classic, nationally bestselling book that first articulated the principles of lean production,

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Inventing Money

Der LTCM (Long-Term Capital Management) - ein Rentenportfolio im Wert von 100 Mrd. US Dollar - verf

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Trade With Passion and Purpose

Successful trader Mark Whistler draws from the fields of psychology, spirituality, and philosophy t

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A Manager’s Guide to Improving Workplace Performance

This book offers a practical, step-by-step approach to guiding employees to excellence by analyzing

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The Markets Never Sleep

Praise for The Markets Never Sleep "An excellent primer for futures and the global financial market

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Managing Investment Portfolios

In the Third Edition of Managing Investment Portfolios, financial experts John Maginn, Donald Tuttl

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Battling for Competitive Advantage

Praise for Battling for Competitive Advantage "[Battling for Competitive Advantage] systematically

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Coming Attractions?

This book explores the intersection of entertainment and technology, how companies have had difficu

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands

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Leadership Tips to Enhance Staff Satisfaction and Retention

This book reviews several tips that will assist leaders to create and sustain positive work environ

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E-Myth Mastery

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Re

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Managing for Health

Expertly mixing theory with practice, this text makes a unique and important contribution to the ar

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Set-up-to-fail Syndrome

Do you have an employee whose performance keeps deteriorating--despite your close monitoring? Brace

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The Psychology of Sales Success

If you're a sales professional who wants to succeed, you can benefit from these familiar words: "Kn

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Crash Course in Accounting And Financial Statement Analysis

Seamlessly bridging academic accounting with real-life applications, Crash Course in Accounting and

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Powerful Professionals

If you are a professional working in an organization, this is the book you've been waiting for. Cho

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Wal-Mart: The Bully of Bentonville

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, empl

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The Essential Supervisor’s Handbook

The key to a good business is good employees. The key to good employees? A great supervisor. The Es

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Strengths Finder 2.0

Discover your strengths and learn how to use your greatest natural talents to get the most out of y

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The Structured Credit Handbook

The Structured Credit Handbook is a comprehensive introduction to all types of credit-linked financ

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Adventures of a Currency Trader

Praise for ADVENTURES of a CURRENCY TRADER "A truly easy, unique, and enjoyable read! Rob has don

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Dubai Energy Policy, Laws and Regulations Handbook

Dubai Energy Policy Laws and Regulations Handbook - Strategic Information and Basic Regulations

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China Oil & Gas Sector Business & Investment Opportunities Yearbook

China Oil, Gas Sector Business and Investment Opportunities Yearbook Volume 1 Strategic Information

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Moldova Mineral & Mining Sector Investment and Business Guide

Moldova Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Reg

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Be Your Own Guru

Extensive research has proven that both personal and business success have more to do with emotiona

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Driven

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Rome, Inc.

Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the manag

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Guerrilla Marketing Success Secrets

THIS BOOK WILL GROW YOUR PROFITS! Marketing (mar?ket?ing): Three syllables that fill most small bus

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Making M&A Deals Happen

Successfully Source, Negotiate, and Close Any Merger, Acquisition, or Joint Venture Making M&A De

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