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Account-Based Marketing
Kogan Page 出版Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or a
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Human Resource Management at Work
Ingram 出版The definitive textbook for mastering HRM theory and practice in today's evolving workplace. How ca
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The Year of AI and Customer Centricity
Ingram 出版RU-CX: 'The Year of AI & Customer Centricity' is an essential guide for forward-thinking businesses
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China’s Pathways to Prosperity
Palgrave M 出版Shifting gears between the most abstract (invisible) and the most concrete (visible) world, this bo
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Shadow Economy and Tax Evasion
Ingram 出版Shadow economy and tax evasion are widely studied topics in economics and behavioural sciences. Sti
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Gamification and Global Business Management
Ingram 出版These days, the term 'gamification' is increasingly, and at the same time, widely used in business.
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Account-Based Marketing
Kogan Page 出版Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B orga
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Ultimate Sales Tool Kit
Ingram 出版Ultimate Sales Tool Kit gives you a wide array of fresh new tools you can start using immediately.
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Community Building for Marketers
Kogan Page 出版The fastest growing brands of the 21st century have succeeded by building and harnessing the power
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Designing for Diversity
Kogan Page 出版What measures do you use to spot talent and measure employee performance? How do you decide who get
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Engaging Teams
Kogan Page 出版Businesses are struggling with unprecedented levels of disengagement. According to Gallup, quiet-qu
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Clintonomics
Ingram 出版Clintonomics explores how Clinton's presidency marked the return of fiscal discipline and the end o
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Engaging Teams
Kogan Page 出版Is disengagement undermining your organization's performance and profitability? Engaging Teams by N
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Isd from the Ground Up
Ingram 出版Your All-In-One Guide to ISDKnown as "the man who wrote the book on ISD," Chuck Hodell offers a com
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Writing Winning Business Plans
Ingram 出版Writing Winning Business Plans reveals how to write an accessible and recognition-promoting busines
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Designing for Diversity
Kogan Page 出版What measures do you use to spot talent and measure employee performance? How do you decide who get
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Digital Transformation in Procurement
Kogan Page 出版With digitalization a consistent theme on every procurement leader's agenda, this book provides a p
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Advanced Human Resource Management
Kogan Page 出版Advanced Human Resource Management provides comprehensive, practical guidance on understanding an
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Global Marketing
Kogan Page 出版Global Marketing provides students with an understanding of how marketing works in today's globaliz
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Cyber Security Foundations
Kogan Page 出版Cyber Security Foundations introduces the core topics that all cyber security students and future p
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Consumer Behaviour
Kogan Page 出版With this textbook, students will learn the concepts, theories and processes of consumer behaviour