Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity

Brands and branding have deep historical roots. Almost anything or anyone can be branded with a nam

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Scorecard Marketing

BUSINESS SUCCESS STARTS WITH LEAD GENERATIONThe first step towards gaining customers, increasing pr

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Competitiveness of Nations 2, The: Government Policies and Business Strategies for Environmental, Social, and Governance (Esg)

As countries around the world seek to enhance their economies while facing the challenges of climat

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Management Technology and Innovation. Strategic Business Plan for "Apple Inc."

Document from the year 2022 in the subject Business economics - Business Management, Corporate Gove

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AI Rising

The long, harsh winter is over. Now artificial intelligence (AI) is a game-changer.AI is reaching a

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Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Must-know concepts and smart strategies for every step of a sale--from the new Business Essentials

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Startup to Proficorn

The entrepreneur's path to success without external funding. Learn how to convert a dream into an i

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Fearless Connection

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Start Your Mentorship Program

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The Path to the Pinnacle

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Blockchain Technology in Food Supply Chain

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Resilient Thinking

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Competitive Supply Chains

This timely and highly relevant book refocuses the discussion on supply chain innovation for an era

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Smart Analytics, Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy

The Covid 19 pandemic has created chaos in the business world and forced leaders to rethink their o

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Regenerative Oikonomics

This book presents a unique real-world-centred approach to economic life from a phenomenological ap

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Reshaping the Future

The labour economy is being transformed by new technology, as employers embrace new practices that

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The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship infor

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Climate Change & Corporate Strategy

This book presents the challenges of climate change on planet Earth. It will help you understand th

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The Effect of Tourism Development on the Relationship

Social capital is considered as one of the emerging and controversial fields in the interdisciplina

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Work Organisation in Practice

This textbook provides an overview of organisation models used in practice from over a century ago

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Growth and Developmental Aspects of Credit Allocation

Growth and Developmental Aspects of Credit Allocation: An Inquiry for Leading Countries and the Ind

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Macroeconomic Policy in India Since the Global Financial Crisis

This book discusses the Indian economic crisis and brings out what went wrong and the correction ne

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The Simple Step By Step System Anyone Can Use to Create Generational Wealth

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Improving Supply Chains in the Oil and Gas Industry

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Economic Development Parables

Wongsurawat looks at the history of Thailand since the mid-nineteenth century and uses events to el

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Top Management Characteristics and Innovation. Impact and Moderating Factors

Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corpora

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African Air Transport Management

This book provides a comprehensive overview of the African air transport market from a strategic ma

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Smart Business and Digital Transformation

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in informa

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Corporate Leadership. The Influence of Artificial Intelligence

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Adaptive Corporate Culture in International Business Management

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Welfare and its Impact on Productivity and Motivation of Employees

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Cryptocurrencies and Blockchain 101

Would you like to learn all about the crypto world easily? You're about to discover every secret, i

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Nonparametric Econometrics

A comprehensive, up-to-date textbook on nonparametric methods for students and researchers Until no

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Business Schools Post-Covid-19

It all began when the world's first business school, the European School of Commerce Paris (ESCP),

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Poetry and the Global Climate Crisis

This book demonstrates how humans can become sensitized to, and intervene in, environmental degrada

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Robo-Advisors as a Business Model in Germany

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Workforce shortage in a digital era. Can 100% remote work attract more qualified candidates?

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Training Impact measurement

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Understanding the Public Relation Strategies in Political Agendas

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Firedom

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The Art of Compassionate Business

There are several well-ingrained assumptions regarding the dynamics of work and business activities

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Indian Agriculture Towards 2030

This open access book brings together varying perspectives for transformational change needed in In

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Tokenization of Private Equity Funds in Germany. Direct and Indirect Participation and Feasibility

Master's Thesis from the year 2023 in the subject Business economics - Investment and Finance, grad

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Teal Trust Transparency

Organizations that are based on command and control and on hierarchies of power will not be part of

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The Media Economy

This fully updated third edition analyzes the media industries and their activities from macro to m

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Sustainability in Cost Savings

Sustainability in cost savings in daily business activities and in homes. Sustainability in cost sa

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Indian Emeralds

India has been known for its rich history of mining gemstones, and the country's emerald mines are

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Improving America’s Schools Together

The first definitive text on continuous improvement in school district-university partnerships, cov

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