What's The Big Idea?

"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be th

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Brand Universe

"Brand Universe, A Big Idea Marketing Strategy" builds on "What's The Big Idea?" by providing an im

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Sustainable Business, Management, and Economics

About the Series Frontiers in Sustainability (FinS) is an edited book series by MDPI. It serves as

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Stack It Up!

Stack It Up! Stop Losing Talent; Build the Next Level Together speaks to leaders who are facing arg

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Charlie Munger

Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable fin

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From Coach to Awakener

Coaching is the process of helping people and teams to perform at the peak of their abilities. It i

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Cities, Economic Inequality and Justice

In six compact chapters, this book enriches and broadens the debate on increasing economic inequali

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The Italian and Iberian Influence in Accounting History

The Italian and Iberian Influence in Accounting History provides compelling evidence of how account

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Hollywood Now

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The Regulated Industries and the Economy

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Get Smarter Marketing

Taking the confusion out of marketing for small business owners

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Messy

"Utterly fascinating. Tim Harford shows that if you want to be creative and resilient, you need a l

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Gorbachev’s Challenge

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Technological Change

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Managing the Dollar

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An Introduction to Managerial Finance

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The Lopsided World

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The Economy

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The Art of Getting Everything

Get what you want without sacrificing what you need

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The Oil Crisis

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Industrial Research and Technological Innovation

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The Production and Application of New Industrial Technology

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Slugfest

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book gian

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Real Food/Fake Food

"Olmsted makes you insanely hungry and steaming mad--a must-read for anyone who cares deeply about

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The Urban Economy

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Problems of the Modern Economy

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Inflation Policy and Unemployment Theory

A major advance toward understanding the forces that lead to inflation and unemployment, this study

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Sustained Leadership Wbs

The Sustained Leadership WBS (Work Breakdown Structure) provides a comprehensive assessment and pro

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Tagging for Talent

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Me and Money

What's the best, simplest path to wealth? How can I be rich, successful, and happy without losing

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The Nature and Essence of Economic Theory

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Time Management P/bk

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Women, Religion and Leadership

Women, Religion and Leadership focuses on women identified as saints for their piety and sacrifice

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Control Your Day Before It Controls You

TAKE CHARGE OF YOUR TIME! We all have twenty-four hours in a day. How you choose to spend your limi

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The Leader's Guide to Lateral Thinking Skills

Lateral thinking can help you transform your ability to generate ideas, unlock the creative potenti

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Consumer Trends and New Product Opportunities in the Food Sector

The food sector is changing. Consumers want not only tasty and healthy food products, but products

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What the CEO Wants You to Know

The classic on the universal laws of business success, completely revised and updated for today's l

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Microsoft Secrets

The first-ever recipient of Bill Gates Chairman's Award of Excellence details the secrets that took

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American Fathers

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Blue Ocean Shift

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential

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預訂門市商品

Success and Luck

From New York Times bestselling author and economics columnist Robert Frank, a compelling book that

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Creativity Rules

International bestselling author and Stanford University professor Tina Seelig adapts her wildly po

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China Market Communism

China's Market Communism guides readers step by step up the ladder of China's reforms and transform

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Motivating SMEs to Cooperate and Internationalize

This book is the first attempt to integrate results of research studies and practices as an illustr

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No Ego

The New York Times bestselling author of Reality-Based Leadership rejects the current fad of "engag

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Competing on Analytics

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Lean Customer Development

How do you develop products that people will actually use and buy? This practical guide shows you h

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Blind Spot

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actua

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