Artificial Intelligence in Marketing

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to

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Towards Pan-Africanism

This book traces the development and impact of regional economic communities (RECs) in Africa and a

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Risk Management and ISO 31000

Risk management is a primary concern for any organisation. Its significance has only increased sinc

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Casebook of Indigenous Business Practices in Africa

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Climate Change Adaptation, Governance and New Issues of Value

This book investigates sustainability, CSR, climate change adaptation, the relevance of ESG scores

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Hopeful Lies

Hopeful Lies is a collection of essays. It is an attempt to establish one's role in the society and

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Casebook of Indigenous Business Practices in Africa

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Gold

Do you often find that achieving what you want in your life eludes you? Do you set

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Ready, Connect, Grow

Ready to grow your business?Many successful business owners and professionals got where they are to

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Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer be

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From Malthus to Mars

"A compact, insightful, and practical guide for leaders and managers to flourish in our coming Expo

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How to Plan & Write Your Book

Books can be written for a range of different purposes in a wide variety of styles. And what motiva

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Self-Discipline

If you want to build self-discipline, grow a stronger mind, gain wisdom and boost your productivity

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The Daily Perils of Executive Life

During a period of enforced solitude during the Covid-19 pandemic, Manfred Kets de Vries became int

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Improving Consistency in Performance Measurement System Design

This book analyzes behavioral distortions in public schools and delineates outcome-based performanc

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Managing It Projects

Urgent deadlines, constant lack of time, permanent delays - these are the most faithful companions

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International marketing in times of sustainability and digitalization

Given today's challenges, companies are confronted with pressing questions: Are marketing and susta

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The All Weather Trader

Risk. It can be kryptonite for investors, no matter your investment amount or level of experience.

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Fueling State Capitalism

In the late 1990s, governments began investing hundreds of billions of dollars in foreign oil and g

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Japanese Institutionalist Post-Keynesians Revisited

This is the first book that systematically considers the academic achievements of Japanese institut

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Natural Resource Degradation and Human-Nature Wellbeing

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When You Think About Quitting, Think About Why You Started

Being in any business is hard. There are a lot of obstacles you need to go through. Despite that, y

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Business Intelligence in Ivory Coast Tourism

The communication of organizations, taken as a whole, is the composition of the acts of communicati

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Authentic Influencer

You may feel like an ordinary believer, but God has a knack of using ordinary people to accomplish

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When You Think About Quitting, Think About Why You Started

Being in any business is hard. There are a lot of obstacles you need to go through. Despite that, y

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Optimizing Project Work, Management, and Delivery

Projects today fail at essentially the same rate as a decade ago. A more appropriate to the managem

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Hoshin Kanri in Higher Education

The book underscores the key benefits HK can offer HE institutions. With its Lean roots of continuo

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Practice-Oriented Marketing

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly cl

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ai - applied intelligence

ai - applied intelligence: A Renaissance in New Thinking for Caribbean Prosperity in the 21st Cent

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Plan E

Owen Perry grew up in a military working-class family in a small New England town, packed into a th

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From Writer to Marketer

Are you struggling to promote your self-published book? Do you find it overwhelming to navigate the

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Small Business Exit Lessons

Small Business Exit Lessons is a critical guide for small business tech entrepreneurs on a topic th

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Investment In The Capital City Of The Nusantara

The development of commercial sectors such as shopping centers, entertainment, and mixed-use areas

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Passive Income

Looking for a way to generate passive income? Investing in rental properties could be the answer. T

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Teamwork

Teamwork - Moving Beyond Teambuilding Exercises In TEAMWORK Kenneth McGhee has captured the essenc

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Funeral Celebrant Ceremony Planner

This Funeral Celebrant Ceremony Planner has been created by funeral celebrant and celebrant trainer

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Dedicated Transportation Management

Book Description: A compilation of management and design strategies for implementing change while a

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Socioeconomic Surveys for Urban Development and Water Projects

This guidebook provides practical tips and resources for conducting quality socioeconomic surveys t

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The Economics of Cruise Ships

The Economics of Cruise Ships is a comprehensive look at every aspect of the cruise ship industry.

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Globalization, Population, and Regional Growth in the Knowledge-Based Economy

This book clarifies how globalization, progress in the knowledge-based economy, and demographic cha

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International Development Cooperation

This book studies the theory, practice and evaluation methods of international development cooperat

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Rethinking Infrastructure Financing for Southeast Asia in the Post-Pandemic Era

This report analyzes how the pandemic has impacted investment in infrastructure in Southeast Asia a

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How to Protect and Maintain Your Own Financial Fortress by Flying Under the Radar

Under the Radar is a comprehensive guide on How to Protect and Maintain Your Own Financial Fortress

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March矇 Noir

Kenneth Mour矇 shows how the black market in Vichy France developed not only to serve German exploit

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Better Money

The recent rise of dollar, pound, and euro inflation rates has rekindled the debate over potential

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Becoming Resilient

Recently we have seen several catastrophic events causing huge disruptions, losses, and panic. Ther

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Journey to the Metaverse

The Metaverse will be the next technological revolution. This book helps business executives to und

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Go Big or Go Home

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale

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