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Marketing 3.0/ Marketing 3.0
Ingram 出版La civilizaci籀n humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agric
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MOJO
Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of t
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China's Megatrends
Harperbusine 出版A groundbreaking look at a new social-political model on the rise John and Doris Naisbitt, longtim
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Understanding Marketing
Harvard 出版The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organ
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The Back of the Napkin
Portfolio Pr 出版The acclaimed bestseller about visual problem solving-now bigger and better There is no more pow
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Financial Market Bubbles and Crashes
Ingram 出版One would think that economists would by now have already developed a solid grip on how financial b
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Motivate to Win
Kogan Page 出版In Motivate to Win Richard Denny shows how you can transform your dreams of success into reality by
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Globalization and Competition
Cambridge 出版Globalization and Competition explains why some middle-income countries, principally those in Asia,
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The Power of the Purse
FT Press 出版Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's pr
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Unjust Deserts
New Press 出版Warren Buffett is worth nearly $50 billion. Does he "deserve" all this money? Buffett himself will
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Common Sense on Mutual Funds
Ingram 出版John C. Bogle shares his extensive insights on investing in mutual funds Since the first edition
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Momentum Effect, the (Paperback)
FT Press 出版Delivering consistent, profitable growth is the #1 non-negotiable imperative facing today's busines
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A Country Is Not a Company
Harvard 出版Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the diff
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Enterprise 2.0
Harvard 出版"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes
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Luxury World
Kogan Page 出版The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products
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Success by Ten
Ingram 出版The father of pension fund management shares essential lessons to building a business As the world'
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One Strategy
Ingram 出版Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy wi
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An Introduction to Public Relations
Oxford Univ 出版An Introduction to Public Relations: From Theory to Practice provides students with a thorough--yet
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Futuretainment
Phaidon Inc 出版Futuretainment offers a fresh approach to the role of the entertainment industry within the contemp
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Warrior Sales Monk
Ingram 出版The secrets of 11,000 sales professionals gathered in one incredible book Selling is a balance betw
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Purple Cow
Portfolio 出版The cult classic that revolutionized marketing by teaching businesses that you're either remarkable
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