Marketing deportivo/Sports Marketing

The 17 Indisputable Laws Of Teamwork

Myths of Free Trade

The subject of widespread attention when first released, including the pages of the New York Times

The Pirate Inside

Most marketing and branding books fall into one of two camps: either they are about leaders or they

A Carrot a Day

Great managers praise effort and reward results. It's true, and nobody knows it better than the bes

Strategic Affiliate Marketing

The Dollarization Discipline

How companies turn value-added into real profits The Dollarization Discipline shows organizations a

Mastering the Merger

Today's corporate deal makers face a conundrum: Though 70% of major acquisitions fail, it's nearly

Mass Affluence

Forget mass customization and microsegmentation. Winning in today's business world requires a retur

Hardball

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they

Secrets Of Closing The Sale

Smartest Guys in the Room 安隆風暴

Trespass Against Us

From its "accident" at Bhopal by its Union Carbide company to Agent Orange, from Napalm to Plutoniu

The Fibre That Changed the World

Academic Capitalism and the New Economy

Mastering Import and Export Management

DEC Is Dead, Long Live DEC

Economics for Helen

Corporate Social Opportunity!

Internet Channel Management

Measuring Sustainable Development

The Complete Guide to Book Publicity

Strategische Wettbewerbsbeobachtung

Au絽nhandel

Global Production Networking and Technological Change in East Asia

Global Marketing Strategies

African Development Report 2004

Growth Fetish

For decades our political leaders and opinion makers have touted higher incomes as the way to a bet

Principles Of Advertising & Imc

Tourism Peace And Sustainable Development For Africa /Le Torisme, La Paix Et Le Developpem

Principles Of Economics

Rural Tourism in Europe

Enzo Paci Papers On Measuring The Economic Significance Of Tourism

Political Economy Of East Asia

Review of Marketing Research

Guia para el desarrollo de productos/ Product Development Guide

Doing Business With Russia’s Electrical Energy Sector

Cash Values

Foreword by Trevor Cairney MONEY - the world today revolves around it. Particularly in capitalist s

The Principles of Political Economy and Taxation

This landmark treatise of 1817 formulated the guiding principles behind the market economy. Author

How to Start & Manage a Kiosks and Cart Business

Organizational Project Management Maturity Model OPM3

Ahead of the Market

BCA: Business Case Analysis

Conflicts of Interest in the Financial Services Industry

The fifth report in this series focuses on conflicts of interest that arise when a firm combines mu

Regime Change Begins at Home: Freeing America from Corporate Rule

Since 1980, America has been run by a corporate regime that has co-opted both political parties and

Cost Accounting

Robert K. Greenleaf: A Life of Servant Leadership

Rising Tide

This work features the history of brand innovation at Procter & Gamble, one of the most successful