Managerial Marketing

Legend in Marketing: Managerial Marketing - Current Thought By Jagdish N. Sheth Managerial Marketin

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Growing Your Business!

25th Anniversary Edition - For business owners and professionals who want to sell more products and

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Taking Care of Business

Business is immensely rewarding yet extremely tough, rather like parenting. My purpose in writing t

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Marketing and Branding

In its global edition, the book brings the main marketing concepts, together with the most importan

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The Cryptocurrency Phenomenon

This book provides a comprehensive analysis of the cryptocurrency phenomenon from a financial/monet

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COVID-19 and Economic Development in Latin America

The impact of the Covid pandemic on the global economy has served to reinforce the fact that the wo

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Evaluating Sustainable Food System Innovations

This book presents URBAL, an approach that applies impact pathway mapping to understand how food sy

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Financial Deepening, Institutional Factors and Industrial Performance

Financial deepening, the expansion of financial services to a broader range of the population and e

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Liquidity Management on Firm Financial Performance

The study was conducted to evaluate the relationship between liquidity and profitability of some se

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Educational and Psychosocial Dimensions

The changes that have taken place in the world since the 1970s have led to transformations, particu

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Impact of Job Factors on Employees' Turnover in China

This book explores a quantitative empirical study on employee turnover in medium-sized retail organ

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Walking Together

Stories of First Nations people may be new to you, and possibly outside your comfort zone. Andy Fyo

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AI and Machine Learning in Marketing

This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the lan

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Interpretation of Personality in Historical Stories

Decisions made regarding today's literature and literary studies, opinions of Uzbek literary expert

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Research on "Feeling Leadership" using Mirror Neurons and Neuroscience

The most stunning recent discovery in behavioral neuroscience is the identify action of mirror neur

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The relationship between autumn wheat varieties, soil and fertilizer

Wheat (Triticum) is an annual and perennial crop belonging to the family of cereal crops. About 20

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The Ethics of Selling Culture

*The Ethics of Selling Culture: Responsible Marketing in Cultural Tourism* addresses the ethical di

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Contradiction

The book refers to issues that are always needed in the direction of human growth and perfection, i

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Economic Choices

This book discusses how emotions influence economic choices alongside rational thinking. The discus

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The Future of Islamic Banking and Finance in Indonesia

This book critically examines the less-studied issue of developing an Islamic banking regulatory an

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Pricing Decoded

Pricing is a key priority of every company globally, as both customers and businesses grapple with

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Intelligent Analytics for Industry 4.0 Applications

The advancements in intelligent decision-making techniques have elevated the efficiency of manufact

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Assessment and Learning

Assessment, explained in the legal regulations as a process that regulates teaching and learning an

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Theoretical and Practical Interpretation of Investment Attractiveness

This monograph examines the scientific and theoretical aspects of the attractiveness of the investm

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Sampling theory and practice

In today's society, particularly in the business world, administrators, sales strategy managers or

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Business Competitiveness and Sustainability

This book presents seven internal dimensions that have a direct impact on an organization's global

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Advanced Materials towards Energy Sustainability

Renewable energy helps conserve the nation's natural resources. The use of advanced materials for r

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Quantitative and Qualitative Determination Technologies of Counterfeit Drugs

Drug counterfeiting detection is very important for the safety of patients globally. Counterfeit de

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Organizational Structure and Design

This textbook explores major issues and concepts in organizational structure and design. It details

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Artificial Intelligence for Capital Markets

This book throws light on application of AI/ML techniques in the financial capital markets. It disc

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Sustainable Marketing of Transformative Heritage Tourism

This book proposes that sustainable marketing should be founded on a higher level of consciousness,

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The Closing of the Auditor's Mind?

In The Closing of the Auditor's Mind? David J. O'Regan describes internal auditing as an important

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The Endurance Leader

Do you feel like you're running as fast as possible to deliver impressive results but barely keepin

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Integrating Educational Technologies with Pedagogy in Higher Education

A rare empirical study, conducted on integrating Educational Technologies (EdTech) in Pedagogy, in

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Primary Care in Brazil

Primary health care in Brazil, especially after the creation of the Family Health Strategy, has ach

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Predicting Corporate Defaults in India

This study was carried out on Indian firms from 2004 to 2016 on large, medium, small as well as pub

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Walking Together

Stories of First Nations people may be new to you, and possibly outside your comfort zone. Andy Fyo

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Retraction Mechanic and Its Recent Advances

This book covers the detail about retraction mechanics that can be used for various prescriptions a

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Pure Brand Behavior for Different Business with Neuromarketing

Pure brand behavior always helps to maintain brand reputation in the market and in view of customer

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Dynamic Change Management

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Accounting for All 4e

Accounting for All fourth edition aims to help students master introductory Accounting courses, and

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Global Climate Change

Recently, large parts of the world faced record high temperatures-another item on a long list of wa

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The Impact of Artificial Intelligence on Online Advertising Targeting

Given that online advertising and artificial intelligence have deeply influenced the business secto

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Implet.Fountain Coded PTS Schemes for PAPR Reduction in OFDM System

Orthogonal Frequency Division Multiplexing (OFDM) has emerged as a promising modulation technique f

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The Leadership Anthem

Find the music in your leadership and create a culture of performance Drawing on the principles of

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The Economics of the Oil and Gas Industry

The book discusses recent theoretical, practical, and policy issues in the economics and finance of

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Sustainable and Dynamic Graduate Employability

This volume presents a theoretical and strategic discussion on the linkages between sustainable gra

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Trade Protectionism in an Uncertain and Interconnected Global Economy

Trade Protectionism in an Uncertain and Interconnected Global Economy argues that in a global conte

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