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Social Marketing to the Business Customer
John Wiley 出版The first book devoted entirely to B2B social marketing B2B markets are fundamentally different fr
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The Art of Action
Nicholas 出版What do you want me to do? This question is the enduring management issue, a perennial problem that
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Saving the Corporate Soul--And (Who Knows?) Maybe Your Own
Jossey-Bass 出版Every day the media reports on the latest corporation guilty of financial misconduct and public dec
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Fierce Leadership
Crown Pub 出版From the author of the acclaimed book Fierce Conversations comes the antidote to some of the most w
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The House of Dimon
Ingram 出版A behind-the-scenes look at Wall Street's top banker Following the eleventh-hour rescue of Bear Ste
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The Ultimate Online Customer Service Guide
Ingram 出版Make your online customers happy--and create new ones--with this winning guide Social media gives y
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Change the Culture, Change the Game
Portfolio Pr 出版A fully revised and updated installment from the bestselling author of The Oz Principle Series.
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Hbr's 10 Must-reads on Leadership
Harvard 出版Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, rea
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Hbr's 10 Must Reads on Managing Yourself
Harvard 出版The path to your professional success starts with a critical look in the mirror. If you read nothin
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Mop Management of Portfolios
MoP enables public and private sector organizations of all sizes to either introduce or re-energize
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The Board Game
Ingram 出版It is only natural that successful executives and managers will look forward to the day when they a
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The Secrets of Success in Marketing
Prentice H 出版Real world marketing for real world professionals - everything you need to know to be the best in t
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Gods at War P
Ingram 出版An engaging exploration of modern-day deals and deal-making Gods at War details the recent deals
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The US Economy Today
Ingram 出版The US Economy Today provides an invaluable introduction to American economic history since 1929. I
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The US Economy Today
Ingram 出版The US Economy Today provides an invaluable introduction to American economic history since 1929. I
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The Takeovers Panel and Takeovers Regulation in Australia
Ingram 出版The Takeovers Panel and Takeovers Regulation in Australia is the first detailed analysis of the Aus
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The Essential Advantage
Harvard 出版Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Compa
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Applying IFRS for SMEs
Ingram 出版An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standar