Digital tools in marketing research

Marketing research is a systematic and objective process that provides companies with useful inform

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ChatGPT for Entrepreneurs

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Choosing the Right Target

Corporate acquisition is a popular way for firms to grow and obtain innovative resources. However,

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The Wealth of Nations

The Wealth of Nations, first published by Adam Smith in 1776, is a masterpiece of economic analysis

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Wings of Abundance

Welcome to YOUR financial transformation! Inside these pages, you'll discover more than just words

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An Introduction to Mergers & Acquisitions

Ashley Davies brings over three decades of experience in corporate and startup environments across

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ChatGPT for Professionals

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Before the Applause

Heralded as "witty, wise, accessible, practical, vibrant" - "a roadmap for leaders, artists, and pr

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Echoes of Tomorrow

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Economics For Everyday Life

"Economics for Everyday Life" provides a practical and engaging journey into the world of economics

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Beyond Order Makers

What if selling isn't about only chasing leads, but about attracting the right clients?Transform yo

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Key Factor Value-Based Leadership

I address two central questions: How can value-based leadership succeed in businesses, and why is i

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The Gap in the Perception of the Business Value of Design

This book emphasizes the central role of design, whether a company focuses on physical goods, digit

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Mastering Principles of Management

Unlock your potential with this comprehensive textbook that equips you with modern essential knowle

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Hitmakers

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to b

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Key Factor Value-Based Leadership

I address two central questions: How can value-based leadership succeed in businesses, and why is i

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Human Resource Management

The aim of the training manual is to develop knowledge, skills and competencies necessary to organi

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How I almost Blew it

About the bookThere's never been a better time to be an entrepreneur. The market is flush with capi

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Building Purpose

Unlock the path to creating a nonprofit that drives real change with Building Purpose: A Guide to S

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Business Entry Starting vs Buying - Essential Knowledge for Smart Business Decisions

Business Entry: Starting vs Buying - Essential Knowledge for Smart Business DecisionsEmbarking on t

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Building Purpose

Unlock the path to creating a nonprofit that drives real change with Building Purpose: A Guide to S

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The Art of Clear Thinking

THE #2 WALL STREET JOURNAL BESTSELLER Based on a career of making high-stakes, split-second decisio

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The Impact of Cloud Computing on the Japanese Macroeconomy

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From Conflict to Collaboration

In the critical world of Middle Eastern construction, conventional adversarial contracts have long

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Embrace Empower Evolve

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Mastering Advanced Trading Strategies

The financial markets are frequently likened to a battleground where a vast array of participants c

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ICT Trading

The trading world has long been dominated by retail traders who follow conventional methods, but be

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Hispanic Marketing

Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to conn

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Creative Research Methods for Critical Event Studies

This timely and innovative book offers an introduction to a range of creative methods, providing bo

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Faris Figures

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B2B Influencer Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C bra

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Responsible Marketing

DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business B

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Responsible Marketing

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your

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Introduction of Iref

The Integrated Reporting Framework (IReF) is a significant step towards establishing a streamlined

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Banking Concentration, Operationalization and Profitability in Brazil

In Brazil, after decades of gains from the inflationary process, the national banking system was fa

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Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It

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Environment Action Plan 2024-2030

This publication explains how ADB's Environment Action Plan 2024-2030 (EAP) guides its strategic ap

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From Leader to Leaders

The Leadership Essentials book is a complete guide for anyone who wants to learn how to lead effect

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Leadership Succession and Transition for Museums and Arts Organizations

This book will help facilitate successful leadership transition in museums and arts organizations.

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The Psychedelic CEO

Achievement in the material world, while essentially a part of being human, is but one reality with

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B2B Influencer Marketing

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C bra

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Growth Marketing Strategy

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear r

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Currency Crises and External Financial Fragility

This paper has two main objectives. The first is to develop an interpretation based on Minsky's fin

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13 and 3 Summer Lilacs

In this story, largely based on true events, he intertwines the world of Lean Manufacturing with hi

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Growth Marketing Strategy

In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear r

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Production and operations management

Increasingly, the competition of companies for a better and larger market has generated different w

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Tackling racism in public schools in the city of S瓊o Paulo

Although the curricular intervention carried out by Law 10.639/03 can be seen as a step forward in

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The Finance-Innovation Nexus

The Finance-Innovation Nexus: Implications for Socio-Economic Development provides up-to-date techn

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