Advertisers at Work

"Conversations with some of the sharpest minds in advertising lead the reader gently into the heart

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Serial Innovators

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zero

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Procuring Complex Performance

This book examines the management of Procuring Complex Performance (PCP) in large-scale programmes

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The Digital Business Start-Up Workbook

How do I know if my idea will work? How do I decide on the business model? How do I find my audienc

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Engaged

A non-biased, grounded, and practical approach to employee engagement For managers and business lea

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Millionaire 2.0

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's bigge

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Economics Demystified

All the information you need--quick, easy, and ON THE MONEY ECON. Do these letters make you sweat?

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European Prudential Banking Regulation and Supervision

The book takes stock of new developments in legislation, case-law and institutions affecting pruden

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Every Leader Is an Artist

Make Every Business Day a Masterpiece "This fascinating book is a must-read for every leader or ind

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Mad Culture

MAD Culture is about Making A Difference in the workplace and marketplace. It is about making work

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Content Rules

The guide to creating engaging web content and building a loyal following, revised and updated Bl

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The Republic

The newest deluxe edition in the bestselling Capstone Classics Series This ancient classic has ha

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Heads: Business Lessons from an Executive Search Pioneer

The behind-the-scenes story of how a headhunting pioneer helped shape an industry Born in Greenwich

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative

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Social Networks, Innovation and the Knowledge Economy

In this book, the authors illustrate how social networks can play a very significant role in the te

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International Cuisine and Food Production Management

International Cuisine and Food Production Management is a comprehensive textbook specially designed

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The Employee Engagement Mindset

When it comes to employee engagement, Timothy R. Clark goes where no one has gone before. One of to

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Love Your Clients and Profit

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How Will You Measure Your Life你要如何衡量你的人生？

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The Definitive Guide to Google Adwords, Adsense, and Admob

There is one simple way to exponentially increase the amount of traffic coming to your website and

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Environmental Social Accounting Matrices

In this book Professors Pablo Mart穩nez de Anguita and John E. Wagner put two disciplines together,

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Cash Flow Analysis and Forecasting

This book is the definitive guide to cash flow statement analysis and forecasting. It takes the rea

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A Quantitative Approach to Commercial Damages + Website

How-to guidance for measuring lost profits due to business interruption damages A Quantitative Appr

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Quantitative Risk Management

State of the art risk management techniques and practices--supplemented with interactive analytics

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Bottled Lightning

Lithium batteries may hold the key to an environmentally sustainable, oil-independent future. From

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Adapt

In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring ap

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The Only Way to Win

Why Winning with Character Is the Only Way to Win The conditioning begins early in our lives. Grea

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The Wizard of Lies

"An impressive, meticulously reported postmortem. . . . The Wizard of Lies is the definitive book o

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Takeovers and the European Legal Framework

Since the implementation of the European Directive on Takeover Bids, a European common legal framew

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Fix Young America

Our government is being strangled by partisan politics, youth employment is at a 60-year low, and s

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A.N.T.S.

The American National Transportation System Solving the unemployment Problem in America If you are

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Mobilize

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is f

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Forces for Good

An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonpr

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Engagement Marketing

A definitive guide to growing your small business through "Engagement Marketing" As a small busines

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Double Your Income With Network Marketing

Get a second stream of income without getting a second job! For anyone looking for a practical bl

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Social Business by Design

From the Dachis Group--the global leader in social business--comes the groundbreaking book on trans

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The Armchair Economist

The extensively revised and updated edition of Steven Landsburg's hugely popular book, The Armchair

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The Mormon Way of Doing Business

The Founder of JetBlue. The former CEO of Dell Computers. The CEO of Deloitte & Touche. The former

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Multinational Corporations and European Regional Systems of Innovation

In globalising economies, particularly those going through a process of economic integration such a

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The Political Economy of Reform in Central Asia

This book examines the economic reforms and material progress of the Central Asian republics after

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Shopper Marketing

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contribu

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Grow to Greatness

Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a seco

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All Marketers Are Liars

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendar

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The 3rd Alternative

From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People, hailed as

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Benford's Law

A powerful new tool for all forensic accountants, or anyone who analyzes data that may have been al

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Happy Customers Everywhere

Every business knows that the best customer is a happy customer. They return again and again, bring

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The Corner Office

Dozens of top CEOs reveal their candid insights on the keys to effective leadership and the qualiti

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The Soviet Middle East

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