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Give yourself a brand

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Business Success in Africa

This edited book combines academic and managerial insights on achieving business success in Sub-Sah

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Digital Branding

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Making Hybrid Working Work

s your hybrid working strategy designed to deliver results for both people and business? Making Hyb

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The Human Factor

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Making Hybrid Working Work

s your hybrid working strategy designed to deliver results for both people and business? Making Hyb

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Effective Brand Building

Investment and focus on brand building skills has diminished across the marketing industry in recen

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Effective Brand Building

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities? Ef

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Public Relations Writing Worktext

With a concise approach that engages students and practitioners, this thoroughly updated fourth edi

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The Human Factor

Develop and leverage the human factor in your workforce and organization to boost individual and bu

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Digital Branding

Your brand is shaped by your actions and decisions. In the digital world, every move influences you

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Strategic Learning and Development Practice

Designed to support aspects of the CIPD's advanced diplomas the CIPD Advanced Diploma in Strategi

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AI-Powered Decision Making

Transform Your Business with Intelligent Decisions In today's fast-paced world, smart decision-maki

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The Millionaire Firefighter

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Own Your Own Business

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We Have Nothing to Lose

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The Influence Mindset

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Outcome Marketing

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Environmental psychology in applied economics

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Co-operative and Mutual Enterprises Research

This book provides an expert overview of contemporary research in the important fields of co-operat

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Technological Unemployment, Basic Income, and Well-being

This book adopts an agnostic position on the size of the future impact of technological progress on

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Solidarity Economy

This book analyses how solidarity economy initiatives develop alternative spatialities as counterpo

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Food Co-operatives in Turkey

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Consuming Atmospheres

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Curating, Interpretation and Museums

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Barista in the City

Barista in the City examines the impact of paid employment and the contemporary neoliberal context

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Corporate Environmental Accountability in Nigeria

This book examines the imperative role of global environmental governance, and the need to incorpor

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SMEs and Economic Development in Africa

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Digital Transformation for Business and Society

The advancement of technology, such as data analytics and AI, has led to the birth of Industry 4.0,

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Neoextractivism and Territorial Disputes in Latin America

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The Management Thought of Louis R. Pondy

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Heritage, Crafting Communities and Urban Transformation

This book emphasises the need to empower marginalised communities to contribute to decision-making

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The Fourth Industrial Revolution and the Labour Market

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Introduction to Mathematical Models in Operations Planning

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Advertising as a Creative Industry

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Entrepreneurial Finance, Crowdfunding, and Language

Considering language a relevant strategic instrument that entrepreneurs and managers can use to see

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Declining Profitability and the Evolution of the US Economy

The 1970s were a pivotal decade for the US economy. This book argues that the persistent fall in pr

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Cambodian Dollarization

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Digital Business Strategy

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented,

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Capital Redefined

Capital Redefined presents a unique perspective on the nature of "capital," departing from the prev

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Becoming a Farmer in Contemporary Japan

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Economic Development Parables

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Country-of-Origin Effect in International Business

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Gulf of Guinea

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The ABCs of Not-For-Profit Accounting and Financial/990 Reporting

Written in non-complicated prose and reducing complex rules to easily understandable concepts, this

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Professionalization in the Creative Sector

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Remittances and Financial Inclusion

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