The Power of Pricing
The secret to higher profits isn't found in working harder-it's hidden in the price tag. What people are willing to pay has less to do with logic and more to do with perception, psychology, and the stories we tell ourselves about value. Once you understand how price really works, you'll never look at a $9.99 sticker, a "limited-time discount," or a subscription plan the same way again. This book reveals the unseen forces that decide every purchase: why the anchoring effect in pricing makes the first number you see impossible to forget, how a premium pricing strategy makes ordinary products feel extraordinary, and why discount strategy pitfalls can quietly drain your profits. It also breaks down the rise of subscription pricing models explained in simple, practical terms, showing how small, recurring numbers build billion-dollar empires. Perfect for entrepreneurs, small business owners, freelancers, or anyone who negotiates value, this is more than a book about numbers-it's about power. Inside you'll discover: - How to raise prices without losing customers - Why consumer behavior and price are never rational - The secrets behind the charm pricing 9.99 effect - Practical price framing techniques to earn more from the same work Eye-opening, smart, and highly actionable, this book gives you the one advantage that multiplies profits without multiplying effort: the power to set prices that truly work for you.
Everyday Signals
What if the most powerful opportunities for wealth weren't hidden in Wall Street algorithms or billion-dollar databases, but in the ordinary details of your own life? Every coffee receipt, every neighborhood shift, every subtle change in how people shop is a form of small data-tiny signals that, when recognized, can unlock surprising paths to growth, better decisions, and lasting prosperity. This book is a guide to seeing what most people overlook. It challenges the myth that only corporations with vast troves of information can profit from patterns, showing instead how anyone can use everyday analytics to make smarter choices about money, career, and investments. Drawing on insights from psychology, economics, sociology, and cultural history, it reveals why we're wired to ignore the obvious, how consumer behavior signals predict future demand, and why local trend investing often beats global forecasts. Through eye-opening stories and practical exercises, you'll discover: - How personal spending analysis can uncover hidden habits that shape your financial future - The surprising ways micro-signals-like shifting traffic flows, empty storefronts, or changing routines-hint at larger market movements - How to distinguish true pattern recognition from noise and avoid costly overreactions - Why cultivating attention as a scarce resource is the foundation of building data-driven money habits Whether you're an entrepreneur, an investor, or simply someone who wants to make sharper choices with your resources, this book will show you how to profit from the overlooked signals all around you. By the final chapter, you'll not only understand the value of everyday analytics-you'll know how to harness them as a practical advantage in both your financial and personal life.
You Are Unforgettable
You were never meant to blend in, you were meant to be unforgettable.If you've ever felt invisible despite your talent, unsure how to communicate your value, or frustrated watching others succeed while you stay unnoticed, this book is for you. You Are Unforgettable is not just another guide, it's a powerful roadmap to help you build confidence, clarity, and a personal brand that truly represents who you are.What makes this book different?This is one of the rare personal development books that combines mindset, confidence, and strategy. Whether you are a sales professional, entrepreneur, creator, coach or corporate professional this book gives you practical tools to grow personally and professionally.A mindset shift that lastsAt its core, this is a powerful growth mindset book rooted in real life transformation. It helps you overcome self doubt, fear of judgment, and the habit of playing small, not through borrowed theory but through lived experience and practical application. It also serves as a modern self care book, reframing self care not as indulgence, but as the daily work of building confidence, clarity, and self belief as the foundation for lasting success.Part 1 helps you identify what truly makes you unique. Not despite your past pain, awkwardness, or insecurities, but because of them. This is where you stop hiding your story and start seeing it as your advantage. It is time to look within.Part 2 teaches you how to build a personal brand rooted in those truths. One designed for connection, trust, and client attraction. You are guided step by step so your brand reflects who you are and what you stand for.Part 3 strengthens your mindset so you can confidently put your message into the world. You will learn how to stay consistent when motivation fades and how to handle criticism or self doubt without shrinking.The Appendix includes a practical 30-Day Personal Branding Challenge that helps you build your personal brand one intentional action at a time.Let's build you an unforgettable personal brand that gets you paid.
The 100-Page Subscription Pricing Book
Make pricing problems a thing of the past. You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you're in the dark. Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven't properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix M繹r矇e shows founders, executives, and professionals like you how to unlock your product's full potential. Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription. From strategy and design to implementation and governance, whether you're launching a new product or refining an existing strategy, The 100-Page Subscription Pricing Book is the first and last word on every aspect of pricing.
The 100-Page Subscription Pricing Book
Make pricing problems a thing of the past. You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you're in the dark. Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven't properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix M繹r矇e shows founders, executives, and professionals like you how to unlock your product's full potential. Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription. From strategy and design to implementation and governance, whether you're launching a new product or refining an existing strategy, The 100-Page Subscription Pricing Book is the first and last word on every aspect of pricing.
Marketing Practices in Micro and Small Food Processing Enterprises
In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by micro and small food processing enterprises in the Kamrup Metro district of Assam, India. Drawing on primary data and supported by the KR-20 test for reliability and percentage method analysis, the study reveals distinct marketing approaches between micro and small enterprises. Micro enterprises often rely on geographic segmentation, minimal distribution channels, and survival-based pricing, while small enterprises place greater emphasis on market research, extended distribution, promotional tools, and digital marketing integration. This book offers valuable insights for academicians, researchers, policymakers, and entrepreneurs seeking to understand the grassroots marketing dynamics of India's food processing sector. It serves as both a scholarly contribution and a practical guide for enhancing marketing efficiency in MSMEs.
The Common Denominator of Success
Unlock the Secret That Separates High Achievers from the RestIn this modern interpretation of Albert E.N. Gray's legendary speech, discover the single, transformative principle that defines all success. This concise yet powerful book moves beyond motivation to reveal the enduring truths about discipline, mindset, and the consistent habits that turn dreams into reality.The core revelation is simple yet profound: Successful people form the habit of doing things that unsuccessful people don't like to do. It's not about luck, talent, or working harder-it's about working with clarity, commitment, and consistent purpose.Inside this essential guide, you will find: The timeless common denominator linking all high achievers.Actionable strategies to shift your perspective and develop purpose-driven behavior.Practical exercises and real-world applications to build discipline and persistence.A focused roadmap for career advancement, personal growth, and entrepreneurial success.Perfect for anyone feeling stuck or seeking a proven framework for achievement, this book distills decades of wisdom into a clear, actionable plan. It demonstrates that extraordinary outcomes stem from fundamental habits, applied with discipline and belief over time.Unveil the timeless principles, master the essential habits, and begin doing what successful people do-starting today.⭐⭐⭐⭐⭐ "This book gave me the mindset shift I needed. It's short, direct, and incredibly effective. Perfect for anyone feeling stuck and looking for that 'aha' moment to realign with their goals."⭐⭐⭐⭐⭐ "Simple, powerful, and unforgettable. This book doesn't overwhelm with fluff-it delivers a clear truth with lasting value. I've already started applying its advice and seeing real change in my daily routine."
Local Branding Blueprint
Studying Coca-Cola, Nike, Microsoft, Apple, Starbucks, and McDonald's can teach you plenty about branding principles. But trying to copy them in a local market? That's a one-way ticket to a costly "learning experience". Big brands have deep pockets, global reach, and armies of marketers. Local business owners have focus, community ties, and the ability to connect directly with your audience in a way they can't...in a very personal, relationship-centric way. Why branding? Marketing and advertising often carry a negative reputation-pushy, salesy, deceptive, and impersonal. While marketing and advertising are core components of branding, branding itself is fundamentally different. Branding is the heart of your business made visible. It's about creating relationships, not just transactions. And in a local market, those relationships become your currency. It's the currency of connection...with the consumer, individually, as well as collectively on Main Street, and possibly beyond. Branding forces you to stand for something...and something good...something positive. It speaks to the very heart of what business is supposed to be about: Relationship. Branding is about connection, about how people remember you and what you stand for. It's about building something lasting that people can count on, even when the rest of life feels unpredictable. Whether you're a corporate leader, startup founder, or marketing beginner, this book will help you clarify your message, strengthen your visual identity, and build brand equity in a crowded market.At BrandVision Marketing, we've spent decades helping organizations position themselves for impact and profitability. Branding isn't about logos, taglines, and color schemes alone-it's about strategy, trust, and relevance. And when done right, it's the single most powerful tool in your business arsenal.Why? Because a finely tuned brand identity gives consumers a trusted 'go-to' in the decision-making process. Decisions become easy and routine. And let's face it: Consumers love that! As will you when your brand emerges front and center as the beneficiary of those loyal decisions.
The Graybeard Lectures
The Graybeard Lectures slices through the noise with one timeless truth: people still make decisions with their hearts long before their heads ever get involved. It's an old-school, relentlessly practical roadmap to understanding how humans actually make decisions.Drawing on decades of teaching, consulting, storytelling, and field-tested simplicity, Dr. Donnelly returns with a no-nonsense guide for marketers, fundraisers, entrepreneurs, and anyone trying to build a sustainable brand that actually matters. INSIDE YOU'LL EXPLORE: - The Old School Advantage-and why the fundamentals still win.- The Psychology of Saying "Yes"-the brain's hidden rules - Why Logic Loses-and how real humans actually make choices.- The Rise of Useful Over Clever-the shift that reshaped modern branding.- The Generosity Algorithm-the principle behind successful relationships.- Meaningful Differentiation-how to stand out without showing off.- The Power of Story-because the brain is a theater, not a spreadsheet.- The Star Trek Strategy-going boldly where your competition can't follow.- Simplicity as Strategy-why doing less creates more.-The Coconut Telegraph-how messages really spread- The Graybeard 10 Commandments of BrandingFrom donor psychology to brand storytelling-and from ancient wisdom to modern tactics... The Graybeard Lectures brings it all together with humor, heart, and hard-earned clarity. Because at the end of the day, the best marketing doesn't feel like marketing at all- It feels like someone is finally speaking your language.
The Art Of Decorating Dry Goods Windows And Interiors
Imagine a shop window, meticulously arranged, each element telling a story, drawing in passers-by with its silent allure. In an era where the art of display was both a craft and a competitive edge, this window trimming manual emerged as a beacon for retail professionals. Its pages unveil the secrets of visual merchandising, offering timeless retail display techniques that transformed plain storefronts into captivating spectacles. This work, deeply rooted in early 20th-century American retail history, is more than a guide; it is a gateway into the world of dry goods decoration and interior display strategies that shaped an industry. Rediscovered after decades out of print, this vintage display book has been lovingly republished by Alpha Editions, ensuring its wisdom is preserved for today's and future generations. Its restoration is not merely a revival; it is a celebration of cultural heritage, offering insights not only to visual merchandisers but also to those intrigued by the evolution of store window design. As part of the illustrious collection of L. Frank Baum works, this edition transcends its practical origins, becoming a collector's item and a cultural treasure. Whether you're an enthusiast of American retail history or a professional seeking inspiration, this book stands as a testament to the enduring artistry of the past, now ready to inspire anew.
The Mic Drop
Whether you're behind the mic or in front of it, this book is your guide to making conversations count. The Mic Drop is a book in two halves - one side for guests, one for hosts - each built on the same simple structure: before, during, and after. You'll learn to prepare with purpose, show up with presence, and make every conversation last long after the recording ends.As a guest, you'll discover how to make your ideas matter - to the host, the audience, and the moment. You'll find out how to position yourself naturally (not like a pitch), communicate with confidence, and build a reputation that travels further than the room.Flip the book and step into the host's chair. Here, you'll learn the art of creating the conditions for great conversation - guiding flow, managing energy, and making others shine. Whether you host podcasts, panels, or meetings, you'll find practical tools for tuning the room, earning trust, and turning talk into something that shifts thinking and action.Packed with clear frameworks, quick wins, and 60 practical ways to improve, this is your go-to manual for showing up sharper, sounding smarter, and building a reputation that lasts long after the mic turns off.
AI Marketing Advantage
Ready to stop chasing AI tactics and start building a growth system?"AI Marketing Advantage" by Sarah T. Rowan is a field guide for leaders who own results, giving you the strategic framework to build a durable, competitive edge; a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.You'll learn how to: Build Your AI Marketing Playbook: Design the system first, then plug in the tools for lasting results.Find the Fastest Wins: Identify the high-impact moves that provide immediate value and the foundation for long-term growth.Create a Content Engine: Build a workflow for briefs, drafts, and optimization that consistently ranks and converts.Personalize with a System: Design automated experiences across email, ads, and your site that can lift conversion and deepen loyalty.Install Guardrails for Growth: Implement practical, responsible guidelines for data, privacy, and fairness.Turn Market Signals into Strategy: Use AI to translate data from customers and competitors into sharper positioning and better-timed offers.Equip Sales to Win: Create a feedback loop between marketing and sales, and deliver clear next steps your team can actually use.���� BONUS: Powerful chapter companions that act like a launch coach in your hands-checklists, worksheets, and prompts that take you from "good idea" to live campaign to measured result. Open a chapter, follow the pages, deliver the outcome.
The Ladies' Paradise
In the glittering heart of 19th century Paris, a revolution unfolds not in the streets, but within the opulent walls of a burgeoning department store. Here, amidst the splendour and chaos, consumer culture takes root, weaving a tapestry of ambition, desire, and the shifting sands of social class dynamics. This realistic fiction novel, once lost to time, now resurfaces, offering readers a vivid exploration of Parisian society during the second French Empire. Its pages, steeped in the influence of Gustave Flaubert and inviting comparisons to Honor矇 de Balzac, capture the essence of a classic French novel that critiques the seductive allure of commerce. Out of print for decades, this narrative masterpiece has been resurrected by Alpha Editions, restored for today's and future generations. It stands not merely as a reprint, but as a collector's item and a cultural treasure, inviting historical fiction readers and literary fiction enthusiasts alike to delve into its rich, evocative world. The drama within the department store mirrors the complexities of human ambition and societal change, drawing readers into a story that resonates with contemporary themes of consumerism and class. As a window into the past, it illuminates the enduring dance between tradition and modernity, making it a timeless addition to any classic collection.
PowerPoint & Coffee - The Refill
Another wry look behind the scenes at the world of marketing in the food and drink industry... a decade or so on from Mike's first wry look behind the scenes at the world of marketing in the food and drink industry, this time focusing on the bits Mike omitted from his other book. Smile at his attempts at playing golf in the pouring rain at his sponsored pro-am, grin sympathetically as he faces the wrath of the print manager, and chuckle silently when he's checking out a poster site with his boss in tow.'Now he admits what I always knew ... that most of his days at the office were spent eating croissants and drinking lots of coffee.'Donna Pollak - Wife, fan, and best friend'I couldn't stop laughing (again). Well. Ok, I exaggerate ... but it did bring a smile to my face.'Peter Murray White - advertising legend'The second funniest marketing book I've ever read... the first one being the original PowerPoint and Coffee book of course.'Niki - ex-work colleague
The Classical Marketing Book
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
Wanting
* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg's "52 New Books That Top Business Leaders Are Recommending" * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there's a psychological force just as powerful--yet almost nobody has heard of it. It's responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath Ren矇 Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don't desire anything independently. Human desire is mimetic--we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare's plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected. Wanting also shows that conflict does not arise because of our differences--it comes from our sameness. Because we learn to want what other people want, we often end up competing for the same things. Ignoring our large similarities, we cling to our perceived differences. Drawing on his experience as an entrepreneur, teacher, and student of classical philosophy and theology, Burgis shares tactics that help turn blind wanting into intentional wanting--not by trying to rid ourselves of desire, but by desiring differently. It's possible to be more in control of the things we want, to achieve more independence from trends and bubbles, and to find more meaning in our work and lives. The future will be shaped by our desires. Wanting shows us how to desire a better one.
The Oz Method
What if mastering influence was as simple as following the Yellow Brick Road? In The Oz Method, international sales trainer, keynote speaker, and "edu-tainer" Collin Henderson transforms one of the world's most familiar stories--The Wizard of Oz--into a powerful roadmap for leadership, sales, and personal influence. Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world. Inside, you'll learn how to: Build trust and connection by leading with empathy and curiosity Use storytelling to make your ideas stick and inspire action Apply the 6 Es of edutainment to capture and keep attention Develop courage and vulnerability to deepen client and team relationships Create simple, repeatable habits that consistently drive results Blending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual--it's a journey designed to be explored, marked up, and put into practice. Whether you're a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, The Oz Method equips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks. Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.
Brandwashed
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.
100 Proven Ways to Acquire and Keep Clients for Life
#1 New Release in Marketing, Customer Behavior, and Customer RelationsUnlock the secrets to client success-master customer acquisition, retention, and loyalty for lasting business growth.2024 Harvey Chute Awards Finalist for Business and EnterpriseAre you ready to elevate your client relations and achieve permanent business success? 100 Proven Ways to Acquire and Keep Clients for Life by C. Richard Weylman is your essential guide to client success management, customer retention, and effective client acquisition strategies. Packed with actionable insights, this book shows you how to attract new clients, foster customer loyalty, and create a standout branding and customer experience that keeps clients coming back.Discover proven methods for customer acquisition and retention, as well as customer retention strategies that work in today's competitive marketplace. Learn how to deliver exceptional client success, strengthen your agency's reputation, and ensure every client becomes a lifelong advocate for your business.Inside, you'll find: Best practices for client success management and building strong client relations.Customer retention strategies to keep your clients engaged and loyal.Effective client acquisition strategies for sustainable business growth.Insights on branding and customer experience to set your business apart.If you found value in books like Never Lose a Customer Again, The Loyalty Leap, or Customer Success, you'll love 100 Proven Ways to Acquire and Keep Clients for Life. This indispensable resource is perfect for anyone seeking to master client success, customer retention, and the art of building lasting client relationships.
Roadmap To Opening A Successful
Unlock the secrets to your dream restaurant with Roadmap to Opening a Successful Restaurant by Mr. Vikas Suri, a hospitality veteran with about 40 years of experience across the US, Middle East, and South Asia. This step-by-step guide walks you through every essential step-from shaping a unique concept, crafting a standout menu, to mastering operations and creating an unforgettable ambiance. Filled with expert insights, real-world strategies, and practical exercises, it equips aspiring restaurateurs to launch, manage, and grow a thriving eatery. Discover how to attract loyal customers, navigate competition, and manage finances effectively. Whether you're a first-time entrepreneur or a seasoned pro, this book provides clear, actionable guidance combined with inspiring storytelling. Ready to bring your culinary dreams to life? This book lights the path to success because every great restaurant starts with a powerful plan. Your adventure in the restaurant business begins here!
Marketing 101
For students, entrepreneurs, and business enthusiasts, this handy full-color hardback demystifies key marketing concepts with expert insights and infographics for real-world success. This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy. Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Knowledge 101 brings together highly visual, hardback introductions to many intriguing disciplines, featuring reader-friendly text, spectacular images, and informative diagrams to make the learning experience easier than ever.
Marketing Lessons from the Grateful Dead
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Sell It Like Serhant
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more!Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO!Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
The Yoga of Marketing
A much-needed guide to painless, holistic marketing practices that align with who you are.Valenti gives readers her time-tested formula for success, along with life-transforming principles and practices designed to improve energy, attitude, and effort.Whether you are a yoga fan or not, Valenti's step-by-step procedures, embedded with the ancient wisdom of the chakras, show you how to approach effective marketing with ease. The Yoga of Marketing bridges consciousness, awareness, and mindfulness with the worlds of marketing and business.Readers will close the cover with inspiration, a foundational understanding of yoga philosophy and the chakra system, practical marketing best practices, and a sense of peace about the process.
Market-Led Growth
The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild-fast.This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market-not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era-not just survives it-this is your operating manual.
Market-Led Growth
The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild-fast.This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market-not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era-not just survives it-this is your operating manual.
Fail Small, Win Big
Most business ideas fail not because they re bad, but because they re launched too big, too soon, and on too many assumptions. This book shows you how to flip that risk on its head turning small, fast, and deliberate tests into your most powerful growth tool. By mastering the art of affordable business experiments, you ll learn to prove or disprove your hunches before you spend serious money, time, or credibility. Packed with practical strategies for rapid prototyping for startups, step-by-step guidance for MVP launch strategy, and proven market validation techniques, it gives you the clarity to know when to double down, when to pivot, and when to walk away. You ll discover how to use false door testing to gauge real demand, run pricing experiments that reveal exactly what customers are willing to pay, and design feedback loops in product development that accelerate learning instead of slowing it down. This is for founders, intrapreneurs, product managers, and anyone who wants to make smarter decisions under uncertainty without burning through resources. Instead of betting everything on one big launch, you ll build a repeatable process for low-cost, high-impact tests that de-risk bold ideas and uncover hidden opportunities. Inside, you ll learn how to: Create a minimum viable test playbook to validate ideas in days, not months Apply a go/no-go decision framework to cut losses early and invest with confidence Transform experiments into lasting competitive advantage If you re ready to replace expensive guessing with evidence-driven action, this book will give you the mindset, tools, and confidence to win big by failing small turning uncertainty into your most valuable asset.
The Trust Playbook
In today s marketplace, every claim is questioned, every price compared, and every leader scrutinized. The advantage no competitor can easily copy is trust earned deliberately, displayed visibly, and protected relentlessly. This book is a playbook for founders, startup marketers, and small business owners who refuse to leave credibility to chance. It reveals why trust building for entrepreneurs is no longer a soft skill but a core business strategy, and how brand credibility strategies can become your most powerful growth engine. Through research, real-world case studies, and actionable frameworks, it shows how to inspire customer loyalty for startups, win investor confidence, and create teams that believe in the mission even under pressure. You ll learn how to: Design a business trust framework that works across customers, investors, and employees Use transparent pricing strategies as a credibility signal, even in competitive markets Apply social proof in marketing without falling into the trap of overhyped testimonials Execute startup reputation management that turns crises into loyalty-building moments Strengthen leadership credibility tips to ensure words and actions align This isn t about being perfect it s about being consistent, visible, and intentional in the way you communicate, deliver, and recover from mistakes. Whether you re pitching your first investor, launching a new product, or scaling your team, you ll discover practical methods for repairing business trust and keeping it strong over time. By the final page, you ll have a clear, repeatable system for turning skepticism into belief and belief into lasting competitive advantage. In an age where doubt is the default, the greatest growth hack is earning the right to be trusted.
I.C.O.N.
I.C.O.N. is the playbook for becoming the most trusted name in your industry-without chasing leads, feeding the algorithm, or faking influence. This book is for entrepreneurs, consultants, and creators who are ready to stop being overlooked and start building a brand that commands attention, trust, and high-value referrals. Inside, you'll learn how to publish a credibility-building book, land strategic PR, launch a relationship-driven podcast, and create a referral ecosystem that consistently brings the right people to you. This isn't about popularity-it's about positioning. If you've mastered your craft but still feel invisible, I.C.O.N. will show you how to take your place at the top of your category-and stay there.
Invisible Triggers
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.What if the answer isn't another tactic?What if this book is the manual they never gave you?Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academicsInside, you will learn how to: CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choiceDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocatesWIN YOUR MARKET POSITION: Make the competition irrelevantTHE UNFAIR ADVANTAGE: Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.It's time to decode. Your unfair advantage is waiting.
Invisible Triggers
"What is invisible to others today becomes your competitive advantage tomorrow. Good stuff, Karina!"- Marty Neumeier, Global branding leader, author and a prominent figure in marketing and advertising.Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioural biases.What if the answer isn't another tactic?What if this book is the manual they never gave you?Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.This is the definitive guide to master the art and science of consumer psychology: founders, marketers, strategic leaders, psychologists and academicsInside, you will learn how to: CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choiceDESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocatesWIN YOUR MARKET POSITION: Make the competition irrelevantTHE UNFAIR ADVANTAGE: Replace months of slow, expensive consulting with minutes of immediate, laser-focused clarity. Turn hidden psychology into your brand's greatest asset.It's time to decode. Your unfair advantage is waiting.
Start From Experience
You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with clarity.Across concise stories and reflection prompts, you'll learn why growth without systems becomes chaos, why documenting wins fuels confidence, and how to price your value without apology. Branding defines the story, marketing spreads it, and PR validates it. In this book, you'll see exactly how to make each one work for you.Inside you'll find clear takeaways you can use right away: - Choose aligned clients and fix foundations before you scale. - Build simple systems so hiring helps, not harms. - Reframe the "glamour" myth and protect your mental health. - Capture wins to create credibility and momentum. - Communicate a brand people remember, and get others to tell your story.Melissa wished a book like this existed when she was 21 and starting her first business. Written for ambitious founders, freelancers, and leaders, this book is an honest companion for early days and inflection points alike. If you've felt behind or overwhelmed, these pages will remind you: experience is your advantage, and it grows faster when it's shared.
Moon Shot
Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset. Discover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.
Moon Shot
Learn the proven steps to explode your network marketing results. In Moon Shot, Sandro Cazzato shares his process for establishing a network marketing operation capable of igniting long-term, sustainable success. You'll learn the basics of network marketing, along with important strategies and tools for transforming it into a profitable profession. Whether you're a seasoned veteran or new to the business world, Sandro's concepts educate, guide, and provide peace of mind in knowing, without a doubt, that you are your own best asset. Discover why success in network marketing is determined not by when you start but by the work you do, the team you build, and the strategies you implement to become exceptional.
Rational Madness
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.
The 52 Steps
An idea a week from one of the UK's most impactful business leaders.Creative + Intuitive + Proven + Ahead of Its time.*Don't buy this book unless you want to seriously increase your income!*Written for all to understand, with prompts, actions and suggestions on how to get team participation. With, one chapter a week, you choose your working order, what's workable, what you can use in anger.Thoroughly tested, this book just works! It keeps the sales team interested and motivated with new ideas to focus on every week.STOP READING, BUY THE BOOK and get busy planning for next week!It's that easy!
How I Made a Million Dollars with a Toilet and a Cell Phone
Ever looked at a toilet and thought, "That's the key to my financial freedom"? No? Well, neither did Kristine Mirelle. In How I Made a Million Dollars with a Toilet and a Cell Phone, Kristine Mirelle takes you on her journey of creating funny, viral video content that has amassed tens of millions of views, generated multiple seven figures in sales, and led her to create funny ads for other companies. This isn't your average business guide. It's a step-by-step manual for crafting hilarious ads that actually SELL (no boring PowerPoints included). Throughout the book, you'll find QR codes that link to the very videos that made her successful, featuring unforgettable characters like the "Ads Dominatrix" (yes, it's as ridiculous as it sounds). Humor is the secret sauce to viral success, and this book will show you how you can make them too! As a single mom with little time on her hands, Kristine launched her first online business while she was living in a garage. She filmed silly videos during her son's nap time, and these "nap-time" videos went on to generate seven-figure sales. Read on and learn how you can create hilarious, scroll-stopping ads for YOUR business even if you're not funny, even if you think your business is "boring," and even without a fancy team or equipment. The biggest brands in the world use tunny ads during the Super Bowl for a reason! They work. And now, they can work for your business too. Get ready to laugh, learn, and accidentally pee your pants from laughing too hard. Kristine Mirelle is about to make you the funniest entrepreneur in the room.
You're the Best!
This book is for you if you want to discover the transformative power of personal branding and unlock your know-how to become a magnetic person of influence. It's packed with time-served tips, tools and case studies - with many samples of Dee's award-winning templates, which you can use as effective shortcuts. You'll find actionable tips on every page, wrapped up in Dee's common-sense style of sharing.In this book, you'll learn how to: Celebrate your authentic self, no filler or filter requiredOvercome fear of failure - however fear shows up for youBuild your business brand alongside your personal brandPrioritise the Whys underpinning your personal brand planSecure substantial and relevant media coverageStand up and become a compelling, paid public speakerOrganise sell-out conferences and masterclassesWrite a book positioning you as a genuine thought leader
E-Marketing and Consumer Behavior
The way consumers shop, interact, and make purchasing decisions has been revolutionized by digital marketing. E-Marketing and Consumer Behavior: Trends and Insights from Northeast India explores how consumers in this culturally rich and diverse region are responding to the growing influence of online marketing. From social media advertisements to influencer-driven promotions, mobile commerce, and personalized recommendations, this book uncovers how digital strategies shape consumer preferences and behaviors. It highlights key consumer concerns such as trust in online platforms, the impact of digital payment systems, and the role of cultural identity in shaping online shopping habits. Through insightful analysis and survey-driven data, this book provides a deep dive into the mindset of Northeast Indian consumers in the digital age. Whether you are a researcher, marketer, or business professional, this book offers valuable insights into the evolving relationship between consumers and e-marketing in this emerging market.
One Presentation Away
The speaker's guide to get more clients by crafting a single high-converting signature talk One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire. In this book, readers will find insights on: How just one presentation can grow your business and give you the life you've always wanted The common error of overcomplicating business growth, and why it makes sense to hone in on one specific pitch How to structure a high-converting signature talk and practical strategies that result in your audience asking to join your offers, used by 10,000+ of Boyd's students and the biggest names in the industry Guiding entrepreneurs through every step of the process of selling on stage, One Presentation Away is an essential read for sales newcomers as well as experienced presenters looking to further optimize their pitch.
Conspicuous
From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today-the untold story of how we fell in love with luxury, and why we're falling out of love again."In Conspicuous, author Karina Vunnam gives us a behind the scenes look at how the leading luxury houses - LVMH, Richemont, Herm癡s and Chanel - have transformed the age-old world of luxury from that only accessible to a culture's aristocratic elites to one where nearly anyone can indulge if they have the will to do so. This is a book that reveals how contemporary luxury brands have relentlessly created that will." - Pamela N. Danziger, luxury market researcher, author and journalistCONSPICUOUS takes readers inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Herm癡s evolved from exclusive ateliers into global empires-and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.Part cultural history, part business expos矇, part personal journey, this book follows luxury's journey through three acts: the seductive rise of logo culture and Instagram-fueled desire, the explosive growth and inevitable contradictions of mass luxury, and the emerging rebellion toward quiet luxury, values-driven consumption, and authentic craftsmanship.You'll discover: How a single Instagram post can make or break a luxury brandWhy Herm癡s deliberately maintains waiting lists while competitors chase growthThe hidden costs behind "Made in France" labelsHow Buy Now, Pay Later services transformed luxury accessWhy quiet luxury brands like The Row represent luxury's futureFrom Parisian ateliers to Chinese factories, from influencer marketing to artisan workshops, CONSPICUOUS reveals the forces reshaping what we desire, what we buy, and what we truly value. For anyone who has ever fallen under luxury's spell-or wondered why it's losing its magic-this book offers both answers and a roadmap to what comes next.
Book-Led Business Growth
Struggling to attract leads and clients? Wish you had a simple way to showcase your expertise, build authority, and generate business growth, without relying on social media?This workbook is a step-by-step guide designed to help coaches, course creators, and service providers create a lead-generating planner or workbook that works for their business. With clear prompts and a simple process, you'll plan, structure, and bring your book to life, without the overwhelm.What's Inside: Why a planner or workbook is a game-changer for your businessHow to define your book's purpose & ensure it aligns with your brandIdentifying your ideal client's biggest struggles & how your book solves themChoosing the right format: planner, workbook, or journalA guided process to outline your book so it delivers real valueHow to publish & sell your book on Amazon KDP, without upfront printing costsA planner or workbook isn't just a book; it's a business growth tool. This workbook walks you through the exact process to create a book that attracts leads, builds your authority, and increases client engagement. Whether you want to use it as a lead magnet, client resource, or paid offer, this guide simplifies the process so you can publish with confidence.By the end, you'll have a fully developed book concept, a structured plan, and a clear path to publishing on Amazon KDP, without any upfront printing costs or complex tech.Claire Clarke is a publishing consultant, business growth expert, and the creator of Create Publish & Grow, a program designed to help coaches, course creators, and service providers turn their expertise into high-impact planners, workbooks, and journals. With years of experience in publishing and business strategy, Claire helps entrepreneurs create business-boosting books that increase visibility, attract leads, and establish authority, without the hassle.Ready to create your lead-generating planner or workbook? Get started today!
Conspicuous
From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today-the untold story of how we fell in love with luxury, and why we're falling out of love again."In Conspicuous, author Karina Vunnam gives us a behind the scenes look at how the leading luxury houses - LVMH, Richemont, Herm癡s and Chanel - have transformed the age-old world of luxury from that only accessible to a culture's aristocratic elites to one where nearly anyone can indulge if they have the will to do so. This is a book that reveals how contemporary luxury brands have relentlessly created that will." - Pamela N. Danziger, luxury market researcher, author and journalistCONSPICUOUS takes readers inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Herm癡s evolved from exclusive ateliers into global empires-and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.Part cultural history, part business expos矇, part personal journey, this book follows luxury's journey through three acts: the seductive rise of logo culture and Instagram-fueled desire, the explosive growth and inevitable contradictions of mass luxury, and the emerging rebellion toward quiet luxury, values-driven consumption, and authentic craftsmanship.You'll discover: How a single Instagram post can make or break a luxury brandWhy Herm癡s deliberately maintains waiting lists while competitors chase growthThe hidden costs behind "Made in France" labelsHow Buy Now, Pay Later services transformed luxury accessWhy quiet luxury brands like The Row represent luxury's futureFrom Parisian ateliers to Chinese factories, from influencer marketing to artisan workshops, CONSPICUOUS reveals the forces reshaping what we desire, what we buy, and what we truly value. For anyone who has ever fallen under luxury's spell-or wondered why it's losing its magic-this book offers both answers and a roadmap to what comes next.
Explosive Connections
"Explosive Connections: Building Business Through Strategic Relationships" is a practical guide that transforms how professionals approach networking and relationship building. Drawing from author Janelle Kennedy's decades of experience-from coordinating major entertainment events to training sales professionals nationwide-this book reveals why traditional networking fails and provides a proven framework for creating authentic connections that drive business growth.The book moves beyond surface-level networking tactics to show readers how to develop a strategic approach to relationship building, communicate value through transformation stories rather than feature lists, and create a professional ecosystem that generates consistent opportunities. Janelle's methods, proven in her sales training workshops, help readers replace outdated pitches with authentic conversations that convert into lasting business relationships.
Swagger
The World's Best Salespeople All Have Something in Common...Why are some people in sales able to attract endless clients, pitch masterfully in high stakes environments, and consistently close million dollar deals, while still others can't seem to get out of their own way?There's something different about masters of the sales discipline. It is a magnetizing, graceful quality that is hard to put your finger on. However, once you see it, it will forever change the way you look at sales and the world around you.Think about the most successful people in history: Michael Jordan on the basketball court, Thomas Edison in the lab, Oprah Winfrey on the TV screen. What do they have in common?The best sales performers in the world--just like the most successful people in every vocation--have Swagger!For almost three decades, many of the most iconic companies in Banking, Finance, Real Estate, Insurance, Energy, Technology and Pharmaceuticals have paid Joe Gianni and his team at 2logical millions of dollars to discreetly teach their sales organizations the magical formula for developing Swagger in their people.Embedded in these pages is the exact path to the top you have been looking for. This is an entertaining and enlightening message that will reveal to you what has been inside you all along: the potential to become the best!
The Sales Skills Book
Learn how to sell effectively, win more deals, and hit your revenue targets!Do you want to excel in sales and close more deals? Or are you just curious to learn more about how the best sales professionals and entrepreneurs master the art of selling and build lasting relationships to earn more?Whether you've just started selling or you want to take your sales skills to the next level, this concise sales skills training book offers a fast and affordable way to learn and apply the key principles and tools of successful sales professionals. It's your ticket to skyrocketing your sales success! "A must-read for anyone in sales!" - Aaron Ross, best-selling author of Predictable RevenueWith this practical guide packed with tips, tricks, and tools, you'll uncover: Fundamental sales principles and how to apply them to generate revenue quicklyBest-practice insights on how the top salespeople win their dealsOver 200 proven questions, scripts, templates and techniques that you can apply directly to your next sales callEssential sales skills (e.g., communication, prospecting, relationship building, active listening, time management, objection handling, negotiation, and closing skills)Strategies for identifying, understanding and appealing to your ideal customers, including creating irresistible offers that your customers will definitely want to buyPractical exercises for navigating the buying and sales processTried and tested cutting-edge toolsBonus learning materials on the companion websiteThe Sales Skills Book is essential reading for both aspiring and practising sales professionals, as well as for leaders and students. Whether you are a seasoned professional or just starting out, this is your ultimate companion guide to increase your win rates, shorten your sales cycle, and never again lose a deal you could have won.Are you ready to revolutionize your sales career and earn more than ever before? Order your copy of The Sales Skills Book now and seize the opportunity to become a sales powerhouse!
Mastering the Message
A modern guide to the evolving world of Public Relations.Mastering the Message distils years of hands-on experience in Public Relations, offering a dynamic exploration of how the field has evolved from traditional press releases to a strategic driver of trust, crisis management, and storytelling across industries.From the intensity of political campaigns to the high stakes of sports PR and financial communications, this book dives into the real-world impact of PR in today's media ecosystem. With engaging chapters that spotlight the growing power of digital platforms, it candidly addresses challenges such as the talent gap, shifting media dynamics, and rising audience expectations.Both practical and reflective, Mastering the Message is essential reading for students, professionals, and anyone curious about the modern communication landscape. It's a timely resource that champions creativity, strategic thinking, and empathy as the core tools for meaningful engagement in an interconnected world.
Stop Managing, Start Leading
The ultimate guide for sales managers and leaders ready to elevate their game.Sales leadership is one of the most demanding roles in business. Balancing ambitious targets, team dynamics, and a rapidly changing environment leaves little room for reflection or growth. Many leaders default to reactive management-solving problems as they arise, relying on quick fixes, and chasing short-term wins-without ever addressing the real barriers to lasting success.Stop Managing, Start Leading is a leadership transformation manual designed to help you break free from these habits. Packed with practical tools, proven frameworks, and decades of hard-earned insights, this book provides the roadmap to shift from managing tasks to inspiring people. It's a guide to creating a high-growth team culture, driving meaningful results, and building a leadership legacy you can be proud of.Inside, you'll discover: The one key shift that transforms managers into true leaders. Strategies to prioritize your time and focus on what truly matters. Proven techniques to inspire, engage, and motivate your team for sustainable success. Tools to overcome hidden obstacles and unlock your team's potential.Whether you're a new manager or a seasoned leader, this book will equip you with the mindset and strategies to lead with confidence, elevate your team, and achieve enduring success.Inspire. Lead. Grow. The transformation begins here.
