Futuretainment
Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an 'insight' at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.
The Official Alibaba.com Success Guide
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. - An answer-packed guide for all your questions about doing business through Alibaba.com - Officially licensed and supported by Alibaba.com, this is the only guide you need - Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones - The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.
Customers Now
Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. This book can help you if: 1. You are "maxed out" on keyword-driven search engine marketing. 2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers. 3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise. If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.
Customers Now
Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising will show you how to master two simple content advertising programs - Google's AdWords content ad network and ContextWeb's ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. This book can help you if: 1. You are "maxed out" on keyword-driven search engine marketing. 2. Your advertising generates fewer leads for new customers and diminishing engagement metrics for existing customers. 3. Your internet marketing needs new ideas and new energy regardless of your company's revenue size, database, or expertise. If you're interested in creating demand for your products and services, this double-pronged search/content attack can reinvigorate your internet marketing strategy. In this book, we'll show you strategies for using content-based services like Google AdWords (AdWords.google.com) and ContextWeb's ADSDAQ Exchange (exchange.contextweb.com), and even give you specific tactics for getting the best results from each of them. Now is the time to educate yourself on effective internet marketing and mine your company's connection with your customers.
The Never Cold Call Again Playbook
An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.
Barack Obama’s Social Media Lessons for Business
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
The New Community Rules
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
The Heart of Marketing
""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.
The Findability Formula
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Marketing to the Social Web
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.
Digital Engagement
Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, share their top tips to help marketers compete in this comprehensive digital marketing guide. In the current market, organizations face the very real challenge and necessity of engaging and appealing to their customers online. Digital Engagement teaches them how to do just that by introducing the best venues for online marketing and the latest and greatest digital marketing tools, including search engine optimization, affiliate marketing, social networking, virtual worlds, widgets, wikis, and emerging media. Marketers will learn how to: stop burning money on web advertising campaigns that don't deliver; tweak websites to improve conversions and traffic flow; master proven strategies for consumer-generated media; and generate buzz and improve brand recognition. Featuring case studies from companies like Toyota and Tommy Hilfiger as well as up-to-the-minute lists of key vendors for online marketing software, this is the only start-to-finish guide for navigating the newest and most effective online marketing tools.
eMillions
These People Are Silently Making Millions of Dollars Online. Now, Hear Their Stories and Learn How They Did It. Look behind every breakthrough success and you'll find motivating stories of individuals who made it happen. They had a vision, took a path and persevered against monumental odds. eMillions is a collection of interviews with 14 of the world's most successful Internet marketers about their rags-to-riches stories. Get inside their brains and walk through the journeys they took to become Internet millionaires. * How a college filmmaker from Florida turned an ""experiment"" into a $248 million blockbuster through the power of viral marketing * How a former U.S. Army Officer turned a one-man operation into a multi-million dollar international corporation with customers in every Internet-connected country on the planet * How a 17 year-old kid with $70 in hand built a $3 million Internet company from the ground up teaching people how to play piano by ear.
Navegando en la Tormenta de los Mercados Forex - Metodo
"Al igual que el Surfing en el mar, el Trading es una disciplina que requiere de mucho conocimiento del medio en que se desarrolla: el mar del mercado. No se requiere ser un experto en Meteorolog穩a para surfear bien. S籀lo hay que aprender a leer en los vientos, en la superficie del agua, en las corrientes, para predecir los pr籀ximos movimientos que permitan lanzarse a correr las olas del mercado".
The Ebay Billionaires' Club
"IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it-some at great personal financial risk.In every case, the gamble has paid off. There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small-and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom. What's more, a number of them have achievedincredible growth in a relatively short period of time, which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself. Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar-or perhaps even billion-dollar-eBay business!" --From the Introduction to The eBay Billionaires' Club
How to Start And Run an Ebay Consignment Business
Make big profits on eBay with no upfront investment!Make thousands of dollars per week--with little or no financial risk--selling other people's stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more.Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You'll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you'll find everything you need in this helpful, step-by-step guide.
Guerrilla Marketing During Tough Times
Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you can propel to new heights that you never dreamt were possible. Each of the 12 chapters in Guerrilla Marketing During Tough Times includes action steps that you can use, and an exercise to help you focus your energy on the areas of your business you must change. It's real-life advice from a real marketing expert.
Irresistible Forces
"Irresistible Forces" ist ein Buch 羹ber Napster, aber nicht nur 羹ber Napster. Die Napster-Geschichte selbst ist wichtig, aber noch wichtiger ist ihr Verm瓣chtnis. Das Napster-Ph瓣nomen verf羹gt 羹ber eine au?ergew繹hnliche Kraft zur Massenmobilisierung von Verbrauchern und Gemeinschaftsdenken. Diese unwiderstehliche Kraft - das Internet im Untergrund - hat konventionelle Gesch瓣ftsmodelle hinweggefegt. Autor Trevor Merriden beschreibt die Geburt von Napster und seine Entstehung innerhalb der Internet Musik Communities. Er erz瓣hlt, wie gro?e Unternehmen Napster eine ganze Zeitlang ignoriert haben, und sich dann Napster zuwandten, als die Unzul瓣nglichkeit ihrer eigenen Gesch瓣ftsmodelle offensichtlich wurde. Als sich die Situation unter den gro?en Unternehmen immer weiter zuspitzte, scherten Bertelsmann und Thomas Middelhof aus und taten sich mit Napster zusammen. Merriden analysiert sehr detailliert das Napster-Erbe und seinen nachhaltigen Einfluss auf das E-Business. Insbesondere besch瓣ftigt er sich mit der Frage, wie k羹nftig der Schutz des Urheberrechts im Internet aussieht und untersucht den Einfluss von Napster auf Musik- und andere Content-Anbieter, den Anstieg von Community-Modellen und die Zukunft der Peer-to-Peer-Technologie.
Guerrilla Marketing 101 Lab
This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!
The Perfect Store: Inside eBay
When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons. Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.
E-Serials Collection Management
Learn how information professionals are addressing the electronic resource issues being faced in their own libraries and around the world! This informative volume gives you an up-close look at the increasingly important role that electronic serials play in the overall library collection, today and in the future. It addresses many of the themes, problems, and questions raised by this fast-evolving medium, including e-journal publishing issues, troubleshooting, and accreditation issues, as well as e-reserves, e-books, and more. In E-Serials Collection Management: Transitions, Trends, and Technicalities, library professionals from the United States, Canada, United Kingdom, and Australia discuss these issues, the problems they have faced, and the solutions they have developed for them. From the editor: "It is my belief that e-serials will continue to emerge as the key players in the library world, as the physical library gradually and inexorably gives way to the virtual library. As e-journals insinuate themselves throughout the infrastructures of libraries and expand their reach globally, the issues addressed in this book are becoming of concern to all librarians, not just the electronic resources and information technology specialists. Librarians all over the world are struggling with how to manage electronic serials and the issues associated with them. In this book, readers will see how library professionals just like themselves deal with electronic journals, their transitions, trends, and technicalities." With helpful graphs, figures, and charts making the information in the book easily accessible and understandable, E-Serials Collection Management: Transitions, Trends, and Technicalities will increase your understanding of: the interrelationship between pricing, licensing, technological aspects, and proximity to publishers and libraries--from the point of view of a leading global subscription agent the benefits and pitfalls of using vendors/publishers, third-party providers, and subscription agents for electronic journal services how information professionals are currently developing and cataloging online materials--with a survey of 70 libraries! the IP ranges vs. passwords conundrum the advantages of joining a consortium to make journals available to users at a lower cost to your library how to determine the amount of usage your electronic products are getting claiming and troubleshooting e-journals--with a fascinating case study from UCLA's biomedical library how to efficiently handle electronic articles destined for a reserve collection how to select an e-book model that will satisfy your users and your staff open-access systems and software--and what they mean to your institution regional accreditation for e-serials using a database-driven approach to manage e-resources and more!
Internet Galaxy: Reflections on the Internet, Business, and Society
Manuel Castells is one of the world's leading thinkers on the new information age, hailed by The Economist as "the first significant philosopher of cyberspace," and by Christian Science Monitor as "a pioneer who has hacked out a logical, well-documented, and coherent picture of early 21st century civilization, even as it rockets forward largely in a blur." Now, in The Internet Galaxy, this brilliantly insightful writer speculates on how the Internet will change our lives. Castells believes that we are "entering, full speed, the Internet Galaxy, in the midst of informed bewilderment." His aim in this exciting and profound work is to help us to understand how the Internet came into being, and how it is affecting every area of human life--from work, politics, planning and development, media, and privacy, to our social interaction and life in the home. We are at ground zero of the new network society. In this book, its major commentator reveals the Internet's huge capacity to liberate, but also its ability to marginalize and exclude those who do not have access to it. Castells provides no glib solutions, but asks us all to take responsibility for the future of this new information age. The Internet is becoming the essential communication and information medium in our society, and stands alongside electricity and the printing press as one of the greatest innovations of all time. The Internet Galaxy offers an illuminating look at how this new technology will influence business, the economy, and our daily lives.
