Creating a Brand Identity
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Visual Storytelling
How do data journalism designers overcome information overload in today's fast-paced environment, and find simple and compelling methods to filter and convey news content? One of the most effective ways is to use dynamic infographics and data visualisations. The use of powerful graphics and illustrations will capture the viewer's attention and interest, and by burying boring data creatively, strong graphics will provide a clever and compelling visual story that's driven by accessible and clear communication. This book introduces the developmental history and characteristics of data journalism, describing its classification and the features of journalism published by world-renowned media. It focuses on the design and production of data journalism, explaining the basic elements of design, common design methods and includes showcase designs from the simple to the very complex. This volume helps show how and where to find opportunities to use creative graphics and illustrations, including hand-painted illustrations. This book is a must-have for professional designers and design students, or those readers who are interested in compelling visual storytelling through design.
Anti-Stress Coloring Book
Anti-Stress Coloring Book: Nature Designs Vol 1Anti-Stress Coloring Book: Nature Designs Vol 1 by Art Therapy Coloring is overflowing with adult coloring pages that are ideal for nature lovers everywhere! It is chock-full of over 30 stress-relieving adult coloring pages, featuring many patterns and designs from flowers, leaves, and acorns to birds, butterflies, and sunbursts. This nature coloring book with its alluring adult coloring pages immerses you into the wonderful world of nature. Experience the magnificence of nature with your adult coloring book, colored pencils, and markers. Let your stress melt away in the euphoric peace of the forest with Anti-Stress Coloring Book: Nature Designs Vol 1. Mother Nature is the perfect healer for the weary soul.This adult coloring book delivers some of the most wonderful images Mother Nature has to offer. Be entertained by the whimsical, fuzzy grace of a bumblebee or relax in a beautiful field of wildflowers. Enjoy the fall of autumn leaves and bask in the majesty of exquisite birds of prey. With nature-inspired mandalas and imaginative geometric patterns, you will find inspiration in the nature coloring pages for adults in this anti-stress coloring book. Whatever adult coloring page you are in the mood to color, Anti-Stress Coloring Book: Nature Designs Vol 1 has the ultimate design to take you on a magical journey into the wild.Anti-Stress Coloring Book: Nature Designs Vol 1 contains complex adult coloring pages that are difficult enough to entertain even the most experienced color enthusiast. In addition, there are easy adult coloring pages that provide an effortless entry into the world of adult coloring books or a welcome reprieve for color enthusiasts who are in the mood for something less challenging to color.Why Should You Buy Art Therapy's Anti-Stress Coloring Books?A variety of designs that include zen doodle, mandalas, geometric designs, and moreMore than 30 designs in our anti-stress adult coloring books Designs are full-page with a small border around themNo newspaper print - only quality white paper!Works great with colored pencils, fine-tip pens, and gel pensThere are a variety of coloring levels Coloring reduces stress and increases focusWe give 10% to support pancreatic cancer charitiesAnti-Stress Coloring BooksArt Therapy Coloring endeavors to create adult coloring books that are top quality for your coloring pleasure. We create anti-stress coloring books with a variety of adult coloring pages printed on high-quality paper. In our Anti-Stress Coloring Book: Nature Designs Vol 1, we have included a variety of zendoodle, geometric patterns, mandalas, and flora and fauna. We make sure to never print two pictures back-to-back so the ink doesn't bleed through to the coloring page on the back. Because of the small spaces in many of the complex adult coloring pages, colored pencils, gel pens, or fine tip markers are recommended for maximum coloring enjoyment. Put an extra sheet of paper behind the adult coloring page you are working on to keep the ink from bleeding through and staining the page below if you are using pens or markers.Coloring provides some of the same benefits that meditation provides. Begin a daily coloring practice and you may find that you become less stressed. Be a kid again and begin your stress-free adventure into adult coloring books by ordering your Anti-Stress Coloring Book: Nature Designs Vol 1 today! This adult coloring book also makes a great Christmas or birthday gift for older girls, tweens, and teens.
Anti-Stress Coloring Book
Anti-Stress Coloring Book: Floral Designs Vol 2Anti-Stress Coloring Book: Floral Designs Vol 2 by Art Therapy Coloring is filled with adult coloring pages of realistic illustrations of wildflowers and kaleidoscopic floral stained glass motifs! It contains over 30 stress relieving adult coloring sheets that lure you in with charming illustrations of beautiful flowers surrounded by delightful butterflies and birds. It is infused with floral bouquets and wreaths, flowers in vases, abstract patterns inspired by flowers, and extremely complex floral designs. Color to your heart's content with Anti-Stress Coloring Book: Floral Designs Vol 2.Floral Designs Vol 2 has coloring pages for every ability level. Even the most expert colorist will appreciate the lovely simplicity of the less complex coloring pages as they give a nice break from the most complex coloring pages. Even if you are new to the delightful world of adult coloring books, you have plenty of opportunities to push the boundary of your coloring skills with this adult coloring book.Art Therapy's Anti-Stress Coloring BooksOver 30 adult coloring pages Variety of designs No newspaper print!Reduces stress and increases focusWe give 10% to support pancreatic cancer charitiesAdult Coloring BooksMany adults have forgotten how to be creative. As children, if given a blank sheet of paper, we were able to come up with an imaginative picture and an elaborate story to go with it. Adult coloring books are a wonderful way to tap into that lost child-like creativity. You may be able to engage your inner artist after spending some time with adult coloring books.Art Therapy Coloring approaches coloring as a self-help therapy. Coloring is a therapeutic activity because it helps to relieve stress. It is good for your emotional health to explore your creative side. Coloring can boost your confidence in your creative abilities. Coloring in adult coloring books is healthy and fun!Adults around the world are rediscovering the joy of coloring with anti-stress adult coloring books. Coloring can help to reduce our daily stress. Anti-stress coloring books for adults are marvelous stress reducers because they have a relaxing effect on the adult brain. When adults color in adult coloring books, the amygdala relaxes. The amygdala is the fear center of the brain that gets activated with day-to-day stress. Coloring enables the amygdala to relax and stress is reduced.Coloring can be a great meditative practice. When you color, your breathing slows and your heart rate may slow down as well.Coloring can have a positive effect on your feeling of well-being. People who have a regular daily coloring practice find that they do not get as stressed and are happier. This is similar to the benefits that you get from meditation. Some people find that coloring is easier than meditating because you do not have to work so hard to sit still and quiet your mind. Coloring helps to quiet your mind and achieve the same meditative benefits.One of the primary reasons that we color in adult coloring books is because it is fun and we love creating beautiful pictures. Each coloring page in this anti-stress coloring book is superb. Combine your creativity with the artist's creativity and you will create a unique work of art that will bring beauty into your life. Enjoy the simple pleasure of coloring and feel like a kid again! Order your Anti-Stress Coloring Book: Floral Designs Vol 2 and begin your coloring exploration today! This adult coloring book also makes a great Christmas or birthday gift for teens and older girls.
Designing Products People Love
How can you create products that successfully find customers? With this practical book, you'll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You'll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research
Beauty
"An exquisite survey, displaying an array of design as well as challenging our definitions of beauty." -Alexander Cavaluzzo, HyperallergicBeauty--the book, born out of Cooper Hewitt, Smithsonian Design Museum's 2015 Triennial of the same name, curated by Andrea Lipps and Ellen Lupton--showcases some of the most exciting and provocative design created around the globe during the past three years. These pages aim not to emphasize the hidden beauty in the everyday--a beloved teapot or favorite shoe--but to locate transformational beauty in contemporary design that is exuberant, ethereal, atmospheric, experiential, exceptional or sublime. Sixty-two designers represent a vast range of disciplines from architecture, fashion, digital, graphic, and product design, to interiors, hair, nail and lighting design. The objects featured cause us to take pause, catch our breath and get lost in our pursuit to understand or explain them. Designed by the innovative Kimberly Varella, the book is itself a tactile, fluid and provocative interpretation of beauty. Varella's design provides unexpected points of entry, playing with the concepts of beauty by using reflective surfaces, hot pink thread weaving pages together and a "heart" of the book, from which all else flows. Ethereal, Intricate, Extravagant, Transformative, Transgressive, Elemental and Emergent Beauty are the seven themes. Each section includes the individual designers in conversation with the curators about her or his process and beauty's differing forms, punctuated by rich galleries of their work, generating the ultimate feast for the senses.
Ex-Formation
For Kenya Hara, design begins with comprehension of the unknown. In contrast to 'information, ' 'exformation' describes how little we really know and thus becomes the starting point for any type of design. Based on a range of projects the book describes what 'exformation' can look like in design practice and how this conceptalters our classic understanding of information design. Following the path embarked on in Designing Design (2007) and its successor, White (2010), Ex-formation continues to explore the void, absence, and indeterminacy in contemporary design.
Self Publish, Be Happy
Copublished by Aperture Foundation and Self Publish, Be Happy
Simplicity
As the world becomes increasingly complex and complicated, simplicity is increasingly in demand. We all seek simplicity in small or large measure. We strive to create simplicity at work and at home. Simplicity: A Matter of Design offers a set of terms that allows us to discuss simplicity in design with precision. It looks into the basics of simplicity and researches more in depth three aspects of design: functionality (simplicity for comfort), aesthetics (simplicity for pleasure), and ethics (simplicity for conscience). There is an extra chapter on simplicity in communication.
Lois Logos
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.
Art Nouveau
"This is a gorgeous book, ideal for any lover of Art Nouveau." --bookaddictionDover's extensive library of Art Nouveau graphic art and typography serves as the source for this comprehensive volume, which features hundreds of magnificent full-color and black-and-white illustrations. Images by virtually every key artist of the Art Nouveau movement include the work of Alphonse Mucha, E. A. Seguy, Aubrey Beardsley, Koloman Moser, Max Benirschke, and M. P. Verneuil. Selections from rare books and portfolios of the period include works never reprinted since their initial publication. This book also reprints material from the major Art Nouveau periodicals, including Jugend, The Studio, Dekorative Vorbilder, and The Keramic Studio. Detailed bibliographical information concerning every source ― including biographical details of each artist ― makes this collection a vital reference tool as well as a stunning compendium of significant and beautiful Art Nouveau graphics. Students of graphic art, typography, and illustration, as well as graphic designers and advertising professionals, will prize this remarkable resource.
The Kaufmann Mercantile Guide
An information-packed visual field guide to what we ought to know how to do, and what we'd like to learn how to do, from the legendary craftsmanship-focused Kaufmann Mercantile brand. From the founders of Kaufmann Mercantile, a bespoke curator of well-designed goods, comes this no-nonsense guidebook to living well. Building from a philosophy of slow living with a focus on functionality and quality, The Kaufmann Mercantile Guide is an accessible reference book for the utilitarian in all of us. This comprehensive field guide to life shares Kaufmann Mercantile's collective expertise on 48 helpful life skills that range from essential know-how--from frying an egg to tying a tie to brewing coffee perfectly--to aspirational expertise--like splitting wood, building a fire, or shucking an oyster. Organized into five instructional sections, each prefaced by an expert, this handsome coffee table book includes original artwork that visually walks you through each "how-to" step. Browse these sumptuous pages to explore such topics as: Kitchen: How to care for cast-iron pans, preserve fresh herbs, and saber a Champagne bottle Outdoors: How to master basic knots, fix a flat bike tire, and forage for wild edibles Home: How to make natural cleaning products, stock a toolbox, and frame and hang art Gardening: How to grow a tomato, save a seed, and build a birdfeeder Grooming: How to sew a button and mend a hem, fold a pocket square, and organize a closet Supplemental sidebars feature the best tool for the job, whether it's top-quality rawhide-and-ash snowshoes, a dibber for planting, or flammable smoking bags for making authentic BBQ. Amusing, instructive, and endlessly entertaining, this is a well-considered collection of how-to's, perfect for anyone who wants to live a slow and thoughtful life or a gift for men or women who aspire to do so.
Coco Chanel
"In order to be irreplaceable, one must always be different" - Coco Chanel Fashion is ever-changing, influenced by the key designers that capture a moment in history; and Coco Chanel is arguably the most significant influence on women's fashion in the twentieth century. Coco Chanel: The Illustrated World of a Fashion Icon is a compilation of Megan Hess' stunning illustrations of the 100 most quintessential moments through Chanel's history, from Coco's incredible life, to the impact of Karl Lagerfeld and the incredible items that have become fashion icons - the little black dress, the luxurious bags and accessories, glamorous jewellery and of course the renowned Chanel No 5 perfume. Interspersed with historical anecdotes and famous quotes from Coco herself, Karl Lagerfeld and other key fashion icons of the era, this book is an elegant and immersive introduction to the moments that shaped Coco and the iconic Chanel brand - and how fashion, in turn, shaped their lives.
The Complete Book of Chalk Lettering
Say it with chalk! Learn the art of hand-drawn chalk lettering from an Etsy superstar in a book complete with chalkboards! Ubiquitous at boutiques and caf矇s, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to "vintage circus." Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake! The book is also a practice space, with three foldout "chalkboards"--the inside cover and foldout back cover are lined with blackboard paper.
Postdigital Artisans
Digital technology has irreversibly changed how we see, think and act. A staggering number of us spend as much as half our waking hours online. Right now, more people are gazing at a screen than looking out a window. As we are drawn deeper into a symbiotic relationship with the digital, there is also a growing desire for more tactile, immersive experiences. Touch screens don't eliminate the need to touch something more palpable than an electronic visual display. It's in this context that today's postdigital artisans operate. Inescapably influenced by the digital world, they nonetheless reject strictly screen-based design and total reliance on automated production, such as 3D printing. They advocate a return to craft, with objects made from clay, metal, glass and wood. They neither turn their backs on technology nor glorify nostalgia, but the high-tech honeymoon is over. They see materials as the heart of art, design, fashion and architecture. Postdigital Artisans profiles sixty contemporary artists and designers, accompanied by rich illustrations of their work. Essays and interviews by and with leading figures such as Hans Ulrich Obrist, Nathan Jurgenson and Glenn Adamson deftly analyze all forms of postdigital creativity, from visual art and design to architecture and urban planning.
Where`s Karl?
NEW YORK TIMES BESTSELLER This Where's Waldo-style character search is at once an activity book and a stylish coffee table book. Always on the go, Karl Lagerfeld is everywhere and nowhere all at once. Now you can roll up your Alexander McQueen skull sleeves and bust out your vintage Chanel monocle as you travel around the world's hottest fashion scenes searching for Karl. Is he at The Met Gala in New York City? Strolling Coqui Coqui Beach in Tulum? On the slopes in St. Moritz? Directing a photo shoot in Dubai? In these stunning, full-color illustrations, you'll spot all of the industry's finest glitterati along the way, turning this book into a full-on game of who's who from Anna Wintour to Beyonce to Woody Allen to Kim Kardashian to Suri Cruise to Prince William, and many, many more.
All-american Ads of the 50s
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook," you'll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and "Have you noticed how many of your neighbors are using Herman Miller furniture these days?" If only you could really travel back in time and pick up a few chairs for your collection...
Graphic Design
"A longstanding excellent primer, in an equally excellent updated edition."--Print Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include: - Color - Texture - Rhythm and balance - Hierarchy - Layers - Grids - And much more! The new revised edition features new chapters on: - Visualizing data - Typography - Modes of representation - Gestalt principles Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators.
Out of the Box
A groundbreaking traveling exhibition, Out of the Box showcases sneakers, from the mid-nineteenth century to sports performance breakthroughs, to present-day cultural icons. Drawn from the collection of the Bata Shoe Museum and significant private collectors, museums, and archives--including adidas AG, Converse Archives, Kosow Sneaker Museum, Nike Archives, Northampton Museums and Art Gallery, and Reebok Archives--this selection is richly contextualized with interviews and essays by design innovators, sneaker collectors, and cultural historians, creating a backdrop of the technical innovation, fashion trends, social history, and marketing campaigns that shaped the form over the past two centuries. Out of the Box includes sneakers ranging from an 1860 spiked running shoe, a pair of 1936 track shoes, Air Jordans I-XX3, the original Air Force 1, and early Adidas Superstars to contemporary sneakers by prominent figures including Damien Hirst, Jeremy Scott, Jeff Staple, and Kanye West. The book also highlights sneakers and prototype drawings that span the career of Nike sneaker design legend Tinker Hatfield, making this the definitive illustrated history of sneaker culture.
Young Originals
In the early 1940s, American designer Emily Wilkens went beyond her previous experience in children's wear to create costumes for two teenage characters in a Broadway play. Recognizing the growing importance of the teenager in American culture, she soon launched Emily Wilkens Young Originals, the first designer label specializing in upscale, fashionable clothing for teenage girls. Within the space of a few years, Wilkens skyrocketed from obscurity to national recognition, yet even today many fashion insiders would not recognize her name. Fashion historian Rebecca Jumper Matheson explores intertwining stories of female agency through the history of Wilkens and her teenage clientele. Wilkens retained both artistic and business control over her label in an era when most American ready-to-wear designers were anonymous employees of manufacturers. Wilkens parleyed her relative youth into a big-sister image which, like her dresses themselves, allowed her to mediate between the concerns of her teenage clients and their parents. Contrary to popular wisdom, Wilkens's designs declared that even a teenager could be fashionable. In doing so, Wilkens laid the foundation for the seismic shift that would occur later in the twentieth century, when youth became the fashionable ideal. Young Originals traces Wilkens's career from fashion illustrator in the 1930s to spa and beauty expert in the 1980s, emphasizing her consistent ideal of healthy, youthful beauty.
Co Lab: Collaborative Design Survey
Young, hungry, interdisciplinary designers and artists are teaming together in small packs to tackle personal and client projects, while bucking old world views of authorship and agency-based assembly line production. Armed with cheap gear and accessible programs, they can design anything for anyone, wearing their voice proudly on their sleeves. Authors/designers/faculty ras+e--themselves a small, interdisciplinary team--explore this collaborative landscape with an overt sense of humor, original illustrations, custom typography, dozens of Q+As with a diverse range of contemporary practitioners, and buckets of bright red ink (0, 100, 100, 0). Because design theory needs an imp, this collection of accessible essays and tightly curated Q+As refuses to bore.
The Form of Design
This is the first all-encompassing book about the visual language of man-made products, explaining how mass-produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and, to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of fourteen case studies.
Alexander Mcqueen
This gorgeous definitive publication on Alexander McQueen invites you into the creative mind and world of one of the world's most brilliant, daring, and provocative designers, and the many themes and references that shaped his visionary fashion collections. A true comprehensive study, this volume is the first in-depth look at McQueen and explores key themes of the Alexander McQueen: Savage Beauty exhibition--tailoring, gothic, primitivism, naturalism, and futurism. Curated by London College of Fashion lecturer Claire Wilcox, the book also features previously unseen material as well as groundbreaking essays and feature spreads by multiple authors and leading fashion commentators. This kaleidoscopic approach explores themes central to the designer's work and his collections: * The psychology of fashion * Natural history * The theater and spectacle of his shows * His key creative collaborators * And much more Alexander McQueen also offers an encyclopedic survey of McQueen's catwalk collections, illustrated with striking images by leading fashion photographers and specially commissioned photographs that capture the breathtaking skill of his designs and awesome theatricality of his shows. More than a coffee table book, this is a representation of one man's genius, a genius that left the world of fashion all too soon. For anyone who loved and admired Alexander McQueen and his work, for anyone with a passion for British style, and for those who want to better understand McQueen's place in the history of fashion, this is a one-of-a-kind illustrated treasure. "He brought a uniquely British sense of daring and aesthetic fearlessness to the global stage of fashion. In such a short career, Alexander McQueen's influence was astonishing--from street style, to music culture and the world's museums." --Anna Wintour, editor, Vogue magazine
Becoming a Graphic and Digital Designer
Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
Wabi-Sabi
Twenty-plus years after the initial publication of Wabi-Sabi: for Artists, Designers, Poets & Philosophers, Leonard Koren is back with further insights into this seminal aesthetic paradigm. An important book for art and design theorists, and other thoughtful creators.
Highlights of the Cary Graphic Arts Collection
Since its founding in 1969, the Cary Graphic Arts Collection at Rochester Institute of Technology has grown from the personal library of its namesake Melbert B. Cary Jr., to one of the nation's premier libraries on graphic communication history. Highlights of the Cary Graphic Arts Collection brings this history to life with a selection of items that not only exemplify the scope and mission of the library, but are treasures in their own right. The catalog features milestones in the history of printing, diverse examples of fine press printing, artists' books, and rare artifacts from The New York Times Museum of the Recorded Word.
Eames - Beautiful Details
"Eames: Beautiful Details" celebrates the seamlessness and fluidity in which Charles and Ray Eames operated as both a husband and wife team and as designers unrestricted by traditionally professional boundaries. Select details of their life and work, from their refined designs to their innovative experiments, and even including images depicting the everyday poetic moments of their lives, and are shared here in this exhibit within a book. Inspired by Charles's immersive and original slideshows, in which he expertly selected and grouped images together that communicated information in an aesthetic, direct, and accessible way, this book strives to visually create the Eameses' life and work by taking the viewer through a delightful journey, focusing on their ""beautiful details."" The packaging design of the "Eames: Beautiful Details" slipcase is a pattern inspired by the triangles and colors of one of their most inventive, if lesser known, designs for children, simply called, ""the toy."" It also pays homage to the patterns they used on their well loved House of Cards. The Eameses brought a sense of humor and joy to everything they created, and the design and layout of the book aims to convey that spirit in a visual feast for the eyes. It is a testament to the Eameses and the lasting value of good design that their Eames lounge chair, created in 1956, endures today as perhaps the most recognizable and coveted piece of mid century furniture design. Their experiments in technological innovations, like molded plywood and fiberglass, resulted in such classic pieces as the bent plywood LCW and DCM Chairs, the Molded Plastic Chairs, and the Aluminum Group; all of which are still in production by Herman Miller. Likewise, Charles and Ray designed and built their own home in 1949 in Pacific Palisades, and it is still revered as a landmark of modern architecture. Built as part of the Case Study program in California, sponsored by Arts & Architecture magazine, it was one of the earliest experiments in pre fab construction, using off the shelf industrial parts. But unlike the austerity of much of modern architectural design, their factory like shell was lovingly lived in along with their personal collections of folk art, treasures from their travels, and everyday objects refreshingly displayed with affection and without pretense. In exhibition design as well, ""Mathematica: A World of Numbers ... and Beyond, 1961,"" for IBM is considered groundbreaking as an interactive, educational, and experiential way to communicate the wonder and magic of math. Similarly, their seminal film, Powers of Ten, 1977, expresses the mathematical concept of multiplying to the tenth power, in a very direct, simple, and powerful way. Unlike any other book previously published on Charles and Ray Eames, this unique monograph is a visual celebration of their work and life, and was created in true collaboration with Charles's grandson, Eames Demetrios, and other members of the Eames family.
William Morris
A collection of quotations by and about William Morris, exploring his passionately held view that beautiful, functional design should be accessible to allWilliam Morris (1834-1896) was a radical thinker whose democratic vision for society and art has continued to influence designers, artists and writers to this day. He was a gifted poet, architect, painter, writer and textile designer, who also founded the Kelmscott Press, the most famous of the Arts and Crafts private presses. Morris' ideas later came to influence numerous artists and craftspeople who sought to negotiate a viable place within the modern world in the troubled years that followed the First World War. His ideals inspired designers, including those who contributed to the 1951 Festival of Britain, with a direct sense of mission to bring the highest design standards within the reach of everyone. This collection of quotations by Morris, his friends, associates and those who came after, including Oscar Wilde and George Bernard Shaw, among others, reveals and explores his passionately held view that beautiful, functional design should be accessible to all.
Blue Is the New Black
Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It is a reference guide, a buddy, and a bible of who, what, and where.
Konstantin Grcic
A unique panorama of a designer whose contemporary influence is widely feltKonstantin Grcic (born 1965) is one of the leading designers of our time. Many of his creations, such as Chair_One (2004) or the Mayday lamp (1999), are already recognized as design classics. Konstantin Grcic: Panorama is being published in conjunction with the largest solo exhibition on Grcic to date. It constitutes the first catalogue raisonn矇 of the designer's work and documents more than 350 pieces of furniture, products and exhibitions with informative details, images and comprehensive descriptions. This overview is accompanied by numerous illustrated essays from renowned authors, including Peter Sloterdijk, Richard Sennett, Paola Antonelli, Jonathan Olivares, Mario Carpo, Louise Schouwenberg, Jan Boelen, Janna Lipsky and Mateo Kries. While some essays investigate Grcic's oeuvre and its context, others address broader issues that shape Grcic's work, such as new production technologies, the evolution of the home or the development of public space. The book is further augmented by a series of images depicting visionary spatial designs by Grcic produced especially for the exhibition, demonstrating his conceptions of life in the future. All these facets combine to make the book a unique panorama of a designer whose contemporary influence is widely felt, as well as a fascinating read for all those with an interest in the future of design.
Logo Design Love
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Cover
Peter Mendelsund has enjoyed years as a much-sought-after book cover designer and art director. Among the many recognizable jackets he has created are those for The Girl with the Dragon Tattoo; collections of the works of Joyce, Kafka, Dostoevsky, de Beauvoir, and Foucault; the contemporary works of Martin Amis, Tom McCarthy, Ben Marcus, Jo Nesb繪, and James Gleick; and many more. All have greatly benefitted from the care and touch Mendelsund gave them. Cover abounds with Mendelsund's completed book jackets along with ephemera from his previously unseen creative method, including jacket sketches, interior art and editorial illustrations, and scores of rejected drafts. These images are punctuated by Mendelsund's reflections on his work and his process, as well as by texts from writers with whom he has worked and designed for. Cover is a compendium of beautiful design and a beautiful design object itself; a profile and celebration of one of the publishing world's most talented and prolific contemporary creators, and a brilliant showcase of his deft touch for balanced and innovative design.
Surf Craft
The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass. Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s.In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers.Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.
Quilts and Color
The American quilt as modern artQuilts and Color presents more than 60 graphically bold American quilts from the Pilgrim/Roy Collection, one of the finest and largest collections of quilts in the world. Influenced by twentieth-century art developments such as Abstraction, Op art and the Color Field movement, Paul Pilgrim and Gerald Roy were among the first to appreciate quilts as more than simply decorative bedcovers, women's fancy work or symbols of a rustic past. Reproduced brilliantly and arranged by ideas based in color theory--Vibrations, Mixtures, Gradations, Harmonies, Contrasts, Variations and Optical Illusions--each quilt in this book is celebrated as a unique work of art. The accompanying text also sheds light on the social and cultural history of the quilts and the practices and aspirations of their mostly anonymous makers, who created such works of enduring beauty and arresting visual impact. Quilts and Color accompanies an exhibition at the Museum of Fine Arts, Boston.
Fuksas
The work of Massimiliano and Doriana Fuksas enjoys a well-earned reputation for the artistic talent it expresses and for its capacity to surprise with the most risky and spectacular projects. With offices in Rome, Paris and Shenzen, the Fuksases have completed projects of contrasting scales and typologies: airports, theatrical scenographies, urban planning, large infrastructure, housing projects... This companion book to Fuksas Building features works by the studio which are focused on product design, interior design, scenography, furniture and jewelry. Perhaps the less known aspect of Fuksas' work, their product design emphasizes a natural condition in changing scales, materials and uses. Research is also very present behind every piece. The richly illustrated projects include the Armani stores, the Alessi collection and the furniture for Haworth Castelli, among many others.
Sneakers
Sneakers: The Complete Collectors' Guide was a phenomenal success, setting trends in sneaker design and collecting that continue to this day. Brands have since reissued classic designs and started creating the shoes that have spurred a new wave of collecting: limited editions, often designed in collaboration with invited artists, designers, musicians, cultural icons, and co-brands.Sneakers: The Complete Limited Editions Guide brings you the very best limited edition and collaborative sneakers that have been released over the last ten years, a time when sneaker design has transcended its origins to explore new territories in global design culture, including fashion and art. Over 300 designs from fifteen brands have been carefully selected and photographed, with 100 outstanding examples showcasing the burgeoning trend for direct collaborations. From Nike working with New York graffiti artists Futura and Stash, to Reebok collaborating with superstar producer Pharrell Williams or Vans teaming up with Marc Jacobs, brands have used collaboration to build in exclusivity and desirability and to connect with new consumers.
Forbidden Fashions
Form-fitting dresses, silk veils, earrings, furs, high-heeled shoes, make-up, and dyed, flowing hair. It is difficult for a contemporary person to reconcile these elegant clothes and accessories with the image of cloistered nuns. For many of the some thousand nuns in early modern Venice, however, these fashions were the norm. Often locked in convents without any religious calling--simply to save their parents the expense of their dowry--these involuntary nuns relied on the symbolic meaning of secular clothes, fabrics, and colors to rebel against the rules and prescriptions of conventual life and to define roles and social status inside monastic society. Calling upon mountains of archival documents, most of which have never been seen in print, Forbidden Fashions is the first book to focus specifically upon the dress of nuns in Venetian convents and offers new perspective on the intersection of dress and the city's social and economic history.
Speculative Everything
How to use design as a tool to create not only things but ideas, to speculate about possible futures.Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be--to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose "what if" questions that are intended to open debate and discussion about the kind of future people want (and do not want).Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more--about everything--reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.
Unpack Me!
Unpack Me! presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. This book offers some of the ways packaging design can be used to make a product stand out.
Way of the Sign III
Way of the Sign III offers a great variety of magnificent architectural examples that demonstrate the essential characteristics of good signage: excellent design, integration within the space and functional communication. Also available: Way of the Sign II ISBN: 9789881973566
Gilded New York
The Gilded Years of the late nineteenth century were a vital and glamorous era in New York City as families of great fortune sought to demonstrate their new position by building vast Fifth Avenue mansions filled with precious objects and important painting collections and hosting elaborate fetes and balls. This is the moment of Mrs. Astor's "Four Hundred," the rise of the Vanderbilts and Morgans, Maison Worth, Tiffany & Co., Duveen, and Allard. Concurrently these families became New York's first cultural philanthropists, supporting the fledgling Metropolitan Museum of Art and the Metropolitan Opera, among many institutions founded during this period. A collaboration with the Museum of the City of New York, Gilded New York examines the social and cultural history of these years, focusing on interior design and decorative arts, fashion and jewelry, and the publications that were the progenitors of today's shelter magazines.
Printed Textile Design
This book explains the fundamentals of printed textile design, from design brief through to the completed collection, and introduces the basics of color, drawing, composition, and repeat with a series of step-by-step exercises and examples. Printed Textile Design helps to demystify the design process and provides an invaluable guide to the study and practice of textile design. The book includes case studies of designers working in both the fashion and interiors sectors. It covers hand and traditional print techniques and the latest digital print technologies, with specially commissioned photographs of the processes. All aspects of textile design are covered, from sustainability to manufacturing and marketing the finished product.
How to Tie a Scarf
From designer silk squares to chunky homemade knits, this New York Times bestselling book is filled with inspired ways to style your scarves. Inside you'll find: - Step-by-step tutorials for square, oblong, and embellished scarves - Styles for the summer, fall, winter, and spring seasons - DIY scarf accessories featuring camera straps, tote bags, necklaces and more Wrapped in a silky cover and with a beautifully designed interior, How to Tie a Scarf is the perfect gift for anyone who loves the finishing touch of a well-styled scarf.
