Consumer Behaviour

It gives me immense pleasure to introduce before the esteemed readers, the first edition of the boo

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Impact of Job Factors on Employees' Turnover in China

This book explores a quantitative empirical study on employee turnover in medium-sized retail organ

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Pure Brand Behavior for Different Business with Neuromarketing

Pure brand behavior always helps to maintain brand reputation in the market and in view of customer

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Forms and Strategies for Motivating Young Schoolchildren

The book focuses on a very important topic in the field of education and that is motivation for lea

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Cyber Security and Ethics

This book, "Cybersecurity, Cybercrime, and Ethical Considerations in the Digital Age", has been pre

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Big Data Storage

The book on Big Data Storage provides an in-depth exploration of the various technologies and metho

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51 Ps MARKETING

The 4 Ps of the marketing mix remain relevant for effective marketing today. However, with rapid di

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Liquidity Management on Firm Financial Performance

The study was conducted to evaluate the relationship between liquidity and profitability of some se

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Benefits and Drawbacks of Decentralised Finance in China

Decentralized Finance (DeFi) is a financial ecosystem built on blockchain technology that eliminate

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A study examining the effect of Altruism in the context of Leadership

Organizations enable groups to operate more effectively than individuals, requiring synchronization

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Educational and Psychosocial Dimensions

The changes that have taken place in the world since the 1970s have led to transformations, particu

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Determinants of Consumer Buying Behaviour

By concentrating on Ambo University Woliso Campus students in woliso and using the key influencing

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The Six Disciplines of Breakthrough Learning

All-in-one resource to increase effectiveness and ROI of enterprise training and development progra

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Health and Safety

Health and Safety: Risk Management is the clearest and most comprehensive book on risk management a

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Business Competitiveness and Sustainability

This book presents seven internal dimensions that have a direct impact on an organization's global

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Pricing Decoded

Pricing is a key priority of every company globally, as both customers and businesses grapple with

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Organizational Structure and Design

This textbook explores major issues and concepts in organizational structure and design. It details

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Advanced Materials towards Energy Sustainability

Industry 4.0 is revolutionizing the way companies manufacture, improve, and distribute their produc

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Healthcare Management

Global Healthcare Management looks at international perspectives in healthcare management and the w

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Strategies For Success In Managing Conflict In The Workplace

The idea behind this book emerged from a recognition of the pervasive impact of conflicts in organi

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Total Quality Management

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Impact of Risk Management Procedures on Managing Psychosocial Hazards

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Research on Optimization of Incentive Mechanism of Knowledge Workers

This research focuses on optimizing the incentive mechanism for knowledge workers at FR Company, ai

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The Closing of the Auditor's Mind?

In The Closing of the Auditor's Mind? David J. O'Regan describes internal auditing as an important

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The Tri-Dimensionality of Singularity

The Tri-Dimensionality of Singularity: The Power of Alignment offers a revolutionary approach to ac

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Walking Together

Stories of First Nations people may be new to you, and possibly outside your comfort zone. Andy Fyo

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International Trade Principles

This book on international trade serves as an introductory guide for beginners, offering a comprehe

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The Relationship Between Stock Prices and Financial Performance

This book explores the relationship between stock prices and financial performance in the banking s

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Financial Deepening, Institutional Factors and Industrial Performance

Financial deepening, the expansion of financial services to a broader range of the population and e

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Perception of Major Stakeholders Towards Organic Farming

The Green Revolution, initiated in the 1960s, significantly increased agricultural productivity in

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Investor Readiness

The book aimed to assess the factors influencing the investment readiness of women-owned micro, sma

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A Guide To

In this compilation, we venture beyond traditional business paradigms to explore the dynamic interp

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Consumer Behaviour Dimensions

This book offers a comprehensive exploration of consumer behavior, blending historical perspectives

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Techniques For Profitable Trading

This book explores the intricacies of trading strategies, risk management techniques, and regulator

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The Future of Green Marketing

The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landsc

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Industrial Biotechnology

Industrial biotechnology can produce a wide range of products (chemicals, materials, food and bever

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Managerial Marketing

Legend in Marketing: Managerial Marketing - Current Thought By Jagdish N. Sheth Managerial Marketin

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Income Distribution, Inequality and Poverty

The following Special Issue (SI) seeks to provide a comprehensive exploration of the persistent and

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Guaranteeing food security worldwide

Niger is confronted with a mutation of its land. The urban commune of Tibiri in the Maradi region w

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Marketing and Branding

In its global edition, the book brings the main marketing concepts, together with the most importan

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Growing Your Business!

25th Anniversary Edition - For business owners and professionals who want to sell more products and

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Taking Care of Business

Business is immensely rewarding yet extremely tough, rather like parenting. My purpose in writing t

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Quantitative and Qualitative Determination Technologies of Counterfeit Drugs

Drug counterfeiting detection is very important for the safety of patients globally. Counterfeit de

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Women of Color in the Aviation Industry

Women of Color in the Aviation Industry offers a critical look at the reasons why the aviation indu

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The relationship between autumn wheat varieties, soil and fertilizer

Wheat (Triticum) is an annual and perennial crop belonging to the family of cereal crops. About 20

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Assessment and Learning

Assessment, explained in the legal regulations as a process that regulates teaching and learning an

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Theoretical and Practical Interpretation of Investment Attractiveness

This monograph examines the scientific and theoretical aspects of the attractiveness of the investm

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Sampling theory and practice

In today's society, particularly in the business world, administrators, sales strategy managers or

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