Branding Cities

Cultural analysts, social scientists, and media scholars explore the ways in which cities generate

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Customers Are the Answer to Everything

The goal of "Customers are the Answer to Everything" is to show each individual business how they c

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Executive 12

ALL IN, ALL THE TIME For Gary Burnison, CEO of the world's largest executive search firm, these fiv

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What Matters Now

This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motiva

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The Professional's Guide to Fair Value

An all-encompassing guide to the elements and basics of fair value With the important role fair val

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How the West Was Lost

In How the West Was Lost, the New York Times bestselling author Dambisa Moyo offers a bold account

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Hospitality Leadership Lessons in French Gastronomy

This Leadership tutorial book celebrates the amazing career of Guy Savoy and his ascent onto the Gl

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Hospitality Leadership Lessons in French Gastronomy

This Leadership tutorial book celebrates the amazing career of Guy Savoy and his ascent onto the Gl

9折特價820元

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

The secret to movement marketing? Your customers want to make a difference "Scott Goodson and his S

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Exchange Rate and Foreign Direct Investment in Emerging Asia

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The B2B Social Media Book

Advance your B2B marketing plans with proven social media strategies Learn social media's specific

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European Founders at Work

In European Founders at Work, several of the top European startup founders and venture capitalists

The Economic Development of South-East Asia

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Who's in the Room?

Is your company run by a team with no name? At the top of every organization chart lies a myth--t

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Forecasting for Economics and Business

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Carbon Responsibility and Embodied Emissions

This book investigates environmental indicators accounting for indirect emissions (as embodied in i

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Teaching Ifrs

The increasing pace of global conformance towards the adoption of IFRS highlights the need for acco

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Environmental Amenities and Regional Economic Development

Rising U.S. income and wealth in recent decades have fueled an increase in consumption demand for e

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Benefits of Environmental Policy

Environmental policy may produce effects which go beyond the scope of the specific policy's initial

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Storytelling P/bk

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Growth in Transition

Stimulating growth through adjusting macroeconomic conditions remains the principal policy response

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Software and Organisations

Taking an empirical approach, this book presents a sociological study of the development, use, and

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Environmental Scenario in India

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State of the World

For society to thrive long into the future, we must move beyond our unsustainable consumer culture

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The Synergist

Why do so many teams fail to perform - achieving compromise at best and gridlock at worst? And what

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Outrageous Fortunes

"Informative and accessible, penetrating and provocative. . . . A first-rate guide to global trends

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Solving Sticky People Problems

SOLVING STICKY PEOPLE PROBLEMS guides the reader through the steps of how to apply the PHP formula

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To the Cloud: Cloud Powering an Enterprise

This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a c

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Fischer Black and the Revolutionary Idea of Finance

praise for FISCHER BLACK AND THE REVOLUTIONARY IDEA OF FINANCE "The story of Fischer Black. . . .

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Why Startups Fail

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur tryi

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Personal Best

True inspiration from a true inspiration "...vibrant and instructional ... fresh, original and de

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The Social Media Strategist

Conquer the unique challenges of driving social media success within a large company From the socia

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Strategy Mapping for Learning Organizations

For anyone involved in strategy and performance, Strategy Mapping for Learning Organizations is a d

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The Essentials of Financial Analysis

It's easier than you think to understand the financial reports you face every day . . . If your job

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China and Europe

China and Europe address the challenges for the cities and regions of Europe that may be the conseq

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The Dollar

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The Interplay of East and West

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Performance Targets

Targets are an important part of our work life, whether we are setting them or meeting them. There

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The Postwar American Economy: Performance and Problems

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Security De-Engineering

As hacker organizations surpass drug cartels in terms of revenue generation, it is clear that the g

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The Consumer, Credit and Neoliberalism

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The Domestic Politics of Negotiating International Trade

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The End of Value-free Economics

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Workplace Health and Safety 2012 Personal Diary

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Towards a Socioanalysis of Money, Finance and Capitalism

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CFO Techniques

CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive

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The Minor Marshallians and Alfred Marshall

Alfred Marshall, Professor of Economics at Cambridge University (1885-1908), produced a distinguish

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Investing in Emerging Markets

You see it in every business paper or magazine. You hear it on every financial talk show. You are d

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