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Marketing in the AI Era
Amacom 出版Personalized Customer Experience is a timely primer on the basics of personalization, and how it ca
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The Evolution of Cooperation
Basic Books 出版"For anyone involved in settling disputes" (Richard Dawkins), a famed political scientist offers a
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Human-Centered Marketing
Kogan Page 出版WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED F
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Human-Centered Marketing
Kogan Page 出版WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & AdvertisingDISTINGUISHED F
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Our Dollar, Your Problem
A leading economist explores the global rise of the U.S. dollar and shows why its future stability
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How to Write a Business Plan
Kogan Page 出版If you are starting or selling your own business, or wanting to expand your company, business plans
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How to Interpret Data
Kogan Page 出版The best business decisions and strategies are always data-driven. Improve your understanding of da
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How to Improve Your Communication Skills
Kogan Page 出版Better communication skills will have a direct impact on your career development. Improve Your Comm
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How to Deal with Difficult People
Kogan Page 出版Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dia
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B2B Marketing Fundamentals
Kogan Page 出版This practical guide is the ultimate marketing fundamentals book for B2B marketers. Taking well-pro
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The AI Metaverse Revolution
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound
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