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Phoenix Rising - Leadership + Innovation in the New Economy

Ingram 出版
2021/07/01 出版

How can tech-forward companies, institutions and non-profits stay relevant long term in today's fast changing global economy? Written for leaders seeking proven strategies, this book by a veteran business advisor and leadership coach explains what large organizations can learn from family enterprises, and vice versa. When survival is threatened by disruption, or growth has stalled, the book shows why seasoned leaders and rising leaders from both family and non-family organizations should join forces for mutual benefit of combining innovation and long term thinking.Florence Tsai advances the field of family business studies with new evolutionary models, organizational frameworks, and case studies of dozens of leading family companies, including IBM, Corning, and New York Times. The book addresses growing problems of disruption--challenges best addressed by seasoned and rising leaders working together, since they have complimentary skills. Seniors bring stability and judgment, while rising leaders understand new markets and introduces innovative ideas. The world's best family enterprises are masters of survival; what they can learn from non-family companies is how to stay nimble when change is accelerating at rates never seen before.Non-family organizations facing trust gaps can learn from successful family enterprises' laser focus on stakeholder engagement. Families like Levi Strauss or Herm癡s have built trusted brands for generations. Facing disruption, Tsai explains how non-family organizations can insert long term thinking into the DNA of your organization by observing how enterprising families with enduring competitive advantages accomplish it. Strategies include how to develop future-forward mindsets supportive of innovation culture; how to nurture rising leaders who are intrapreneurs, entrepreneurs, and portfolio builders and prepare them to lead in their thirties. Phoenixes rising are the next-generation leaders who lead their family enterprise through intentional transformation in response to inevitable changes and yield successful growth. The book describes this mechanism in detail. Legendary Phoenixes profiled in this book include Ir矇n矇e du Pont in the U.S., whose tech innovation at Eleutherian Mills transformed the gun powder industry; David Ren矇 de Rothschild in France, who rebuilt a banking business from scratch; and John Elkann of Fiat in Italy, who led the Agnelli family through a succession crisis to emerge stronger. Stories of successful next generation innovators include John D. Rockefeller, Jr. in the U.S., Cristina Stenbeck of AB Kinnevik in Sweden; and Mikkel Vestergaard, inventor of LifeStraw, in Switzerland.With insights drawn from more than a decade of working closely with leading business families and advising the Chairmen and CEOs of their companies, the author argues that if we want to be guided by their long term success, it's the pioneer spirit of the family leaders, plus the enterprising culture of the families themselves, not so much their products or their famous companies, that we should pay attention to. Written for the hackers and for the master architects, Phoenix Rising spotlights principled wealth creation and the shared value that comes from doing good while doing good business, engaging partners and stakeholders sustainably, for the lasting benefit of oneself and society.

9 特價2348
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Reforming the Chinese Electricity Supply Sector

Palgrave M 出版
2021/07/01 出版

Chapter 1: An Introduction to the Chinese Power System This chapter would introduce the power system and discuss its scale and scope. We would document its size, carbon impact, renewables, demand structure and its significant companies. It would discuss the recent history of the sector and the background to the 2015 power sector reforms. Chapter 2: Lessons for China from international experience of power sector reform (with Hao Chen and Chung-Han Yang) This chapter would introduce and discuss 14 different electricity reform elements from international experience. Under each of these reform elements we discuss: its theoretical significance; general reform experiences with it; and its application in the Chinese context. Our motivation is how China might bring down the currently high industrial price of electricity. We identify four promising sources of price reduction: the introduction of economic dispatch of power plants; rationalisation of electricity transmission and distribution; reduction of high rates of investment; and rebalancing of electricity charges towards residential customers. We draw out some overall lessons and identify some important points for future research into Chinese power market reform. Chapter 3: Power market reform in China - Lessons from Guangdong (with Hao Chen and Chung-Han Yang) This chapter examines power sector reform in China's largest province, Guangdong, following the publication of the No.9 document of the China State Council in March 2015. We look at the operation of the pilot wholesale power market in Guangdong in the light of international experience. We discuss how the power market pilot is working in Guangdong and the extent to which the current market design is in line with successful power markets we see elsewhere. We examine the evidence on whether the market reform has successfully brought new players into the electricity system in Guangdong. We consider the effects of the reform on the operational and investment decisions of firms in the sector. We conclude with several lessons for the Chinese government's ongoing power sector reform programme. Chapter 4: How the industrial power price is determined in a liberalized power market (with Lewis Dale) In this chapter, we begin by discussing the components of the price of industrial electricity in Great Britain, as an example of a fully reformed electricity market, where the market is roughly comparable in size to a reasonably large Chinese province. We go on to discuss the key actors in the liberalized electricity system in Great Britain, before unpacking each of the components of the price. We discuss the market determined elements first, then go on to introduce and discuss the regulated elements of the price before finishing with the central government determined price components. Our discussion covers the determination of the wholesale price, the retail margin, transmission charges, system balancing charges, distribution charges and environmental levies and taxes. In each of these cases we discuss the process by which they are determined (led by the market, the regulator, the central government or more than one) and the specific lessons for China. We conclude by emphasizing some of the high-level lessons on electricity price determination for China. Chapter 5: Prospects for Reform of China's electric power sector This chapter would briefly draw out the discuss reflections from the three previous chapters on the prospects for the reform. We would discuss the optimal sequencing of reform and reflect on the latest progress being made with the reform. We would organize the chapter around separately discussing key messages for Chinese policy makers, regulators, generators, retailers and grid companies involved with reform.

9 特價5741
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International and Comparative Employment Relations

Routledge 出版
2021/06/30 出版

'The most comprehensive and authoritative comparative analysis of employment relations . . .' Thomas Kochan, Massachusetts Institute of Technology, United States '. . . breaks new ground as an integrated account of the forces shaping employment relations.' William Brown, University of Cambridge. United Kingdom Established as the standard reference for a worldwide readership of students, scholars and practitioners in international agencies, governments, companies and unions, this text offers a systematic overview of international employment relations. Chapters cover the United Kingdom, United States, Canada, Australia, Italy, France, Germany, Denmark, Japan, South Korea, China and India. Experts examine the context of employment relations in each country: economic, historical, legal, social and political. They consider the roles of the major players: employers, unions and governments. They outline the processes of employment relations: collective bargaining and arbitration, consultation and employee involvement. Topical issues are discussed: non-unionised workplaces, novel forms of human resource management, labour law reform, multinational enterprises, networked organisations, differences between Asian and Western companies, small and medium-sized enterprises, migrant workers, technological change, labour market flexibility and pay determination. This sixth edition is fully revised with an emphasis on globalisation and comparative theories, including concepts of convergence. It offers a new framework for varieties of capitalism in the Introduction, and concludes with an insightful account of the forces shaping employment relations in the world economy. Royalties are contribtuing to Cancer Research.

9 特價2765
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International Business

Ingram 出版
2021/06/30 出版

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

9 特價4172
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The Art of Human Rights

Springer 出版
2021/06/21 出版

This book highlights the use of art in human rights, specifically within Africa. It advances an innovative pattern of thinking that explores the intersection between art and human rights law. In recent years, art has become an important tool for engagement on several human rights issues. In view of its potency, and yet potential to be a danger when misused, this book seeks to articulate the use of arts in the human rights discourse in its different forms. Chapters cover how music, photography, literature, photojournalism, soap opera, commemorations, sculpting and theatre can be used as an expression of human rights. This book demonstrates how arts have become a formidable expression of thoughts and a means of articulating reality in a form that simplifies truth and congregates resolve to advance change.

9 特價5741
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International Trade in Services

Ingram 出版
2021/06/07 出版

The book provides a simple, yet thorough, introduction on how to export a service to an overseas market. The book will guide its audience with a step-by-step process on exporting a service from research to strategy to implementation.

9 特價2870
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The Export Cult

Alex,Rubner  著
Routledge 出版
2021/06/07 出版

This book deals with several general themes and the analytical tools, the most important of which is VALAD. It discusses the impact of export subsidies on the economy and evaluates the evidence and conjectures on the role of OECD exports in the nineties.

9 特價3131
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FasTrack Step-by-Step Process

2021/06/01 出版

The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.The book is composed of five modules. A. Identify Global Strategic Players. B. Assess Globalization Forces. C. Define Global Strategies. E. Develop Globalized Strategic Profile. E. Evaluate Strategy Strategic Profile Results.The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: "FasTrack provided us with a highway through a jungle of exporting uncertainties." BookLife Reviews found the book to be "a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting."Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits.The book has 80 pages and provides in-depth textual guidance, 25 detailed process and decision worksheets, four insightful case examples, and over 100 resource links for Canadian and U.S. companies.

9 特價684
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The New Chinese Dream

Palgrave M 出版
2021/05/30 出版

This volume describes the most salient changes faced by key Chinese industry sectors as defining components of global and domestic macroeconomic performance. Set within the context of the Global China 2049 initiative, which aims to transform the country into a fully advanced and developed nation, chapters focus specifically on industrial policies that are considered to be one of the main determinants of Chinese growth.Covering sectors such as healthcare, aerospace, microprocessors and other data driven industries, chapters highlight the pitfalls and anticipated successes of Chinese firms operating in the global competitive market. Importantly, the book fosters debate on how Chinese industries will achieve competitive growth in the post-pandemic era. Ultimately the book discusses the likelihood of China achieving a leading position in terms of processes and innovation and suggests a road to future research on China's industrial trajectory.Francesca Spigarelli is Associate Professor of Applied Economics, at the University of Macerata and Director of the China Center. She is Vice Rector for Entrepreneurship and Technological Transfer and for European research policy and is member of the board of Chinese Globalization Association (www.chinagoesglobal.org).John McIntyre has been Director of the Georgia Tech Center for International Business Education and Research (CIBER), a national center of excellence, since 1993 and a full Professor of International Business Management and International Relations with joint appointments in the College of Management and the Sam Nunn School of International Affairs of the Georgia Institute of Technology, Atlanta, Georgia.

9 特價3653
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Chinese Local New Luxury Brands in a Digitally Empowered Era

Hongbo,Lai  著
Springer 出版
2021/05/26 出版

Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.

9 特價5741
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Ma簾triser La Culture Des Affaires Chinoise

Qingshun,Zou  著
2021/05/25 出版

Nous vivons une 矇poque de changements multiples et de bouleversements dramatiques. Le monde vit un tournant historique et le secteur 矇conomique occidental est confront矇 ? des d矇fis sans pr矇c矇dent. Dans ce contexte, comprendre la Chine avec justesse s'av癡re urgent, alors que le pays est ? l'aube d'une influence grandissante. Ma簾triser la culture d'affaires chinoise doit en cela 礙tre une priorit矇; assimiler la strat矇gie d'affaires chinoise, enseign矇e dans l'ouvrage L'Art de la guerre et gr璽ce au jeu de strat矇gie du Wei Qi, est primordial. Pour les entreprises occidentales, mettre en oeuvre ces connaissances dans leurs relations avec leurs partenaires chinois est plus que jamais la cl矇 pour atteindre un succ癡s commercial sur le long terme en Chine. Ce guide pratique r矇v癡le de nombreuses r矇alit矇s chinoises souvent inconnues ou ignor矇es. Il invite ses lecteurs ? percevoir la Chine du point de vue culturel. Les principaux sujets abord矇s sont la Chine d'aujourd'hui, la gestion interculturelle dans la mise en oeuvre commerciale, l'矇tiquette chinoise des affaires et l'impact du confucianisme. Cet ouvrage fournit des informations, analyses et recommandations dans l'espoir de contribuer ? une meilleure compr矇hension entre l'Ouest et l'Est, entre l'Occident et la Chine.www.qingshunzou.com

9 特價646
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The Globalization of Chinese Enterprises: Trends and Characteristics

Huiyao,Wang  著
Springer 出版
2021/05/23 出版

Chapter 1 Current trends and features of outbound investment worldwide.- Chapter 2 Current Trends and Features of China's OFDI.- Chapter 3 Problems Faced by Globalizing Chinese Enterprises and Proposed Solutions.

9 特價5741
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Exploding Turkeys and Spare Trousers

Ingram 出版
2021/05/20 出版

TALES FROM THE 'INDIANA JONES OF CULTURAL ADVENTURES'...From New York to Beijing, Paris to Juba, Moscow to Mexico City, Ken Pasternak's distinguished career as a banker, management consultant, executive educator, author and keynote speaker has provided a wealth of experience with people and organizations internationally. In this book he shares some of the most memorable stories from his wide-ranging travels and his many encounters with different cultures, and draws out truths that still apply today in both life and business. 'Inspiring!... Stories that pack profound insights... A great read for the fundamentals of business.'MARSHALL GOLDSMITHNew York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There.A former Director at the European Bank for Reconstruction and Development and Vice President at Citibank, Ken's unique background combines experience in executive development, management consulting, institution building and corporate banking.He is the co-author of Managing Your Strengths and Performance at the Limit, Business Lessons from Formula 1 Motor Racing.

9 特價410
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The Golden Thread

Ingram 出版
2021/05/18 出版

Discover how to maximize both your employees' experience and your bottom line by interweaving the golden thread of organizational culture through every part of the business and every stage of the employee lifecycle.

9 特價615
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The Northern Sea Route in strategic cooperation between Russia and China

Ingram 出版
2021/05/14 出版

The paper reviews the growth dynamics of cargo transportation along the Northern Sea Route from 2014-2020 and the structure of import-export and short sea shipping in 2020. It is determined that the Arctic region has a large amount of natural resources, and the degree of their development is low, which attaches great strategic importance to the Arctic region. The resource base for the expansion of liquefied natural gas production is analyzed. It is concluded that there is a correlation between the supply of reduced natural gas and the level of development of the Northern Sea Route. The Northern Sea Route is a part of the North-Eastern Sea Route of the Arctic, the development of which is the basis and the key project of Russian-Chinese cooperation in the construction of the "Ice Silk Road". The joint Russian-Chinese construction of the "Ice Silk Road" is a continuation and important complement to China's "One Belt, One Road" initiative with regard to the Arctic. Guiding principles based on respect and cooperation strengthen the construction of the Northern Sea Route infrastructure, promote energy development, environmental protection, trade development and maritime transportation.

9 特價1779
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The Future Economic Situation of China and India. A Comparison

Ramla,Bashir  著
Ingram 出版
2021/05/06 出版

Bachelor Thesis from the year 2020 in the subject Economics - International Economic Relations, grade: 1,8, University of applied sciences, Munich, language: English, abstract: The aim of this thesis is to compare the Indian future economic situation with China織s future economic situation. In order to get an outlook for China and India, the past and the changes now must be considered. Until recently, India and China stood for poverty and backwardness. Among the leading economically strong countries in Asia were Japan, then Hong Kong, Singapore, Taiwan and South Korea. Within a very short time, this has changed radically: For just 20 years China and 10 years India have both been among the world's high growth regions and investment magnets. If we look at the current situation in the world, China is one of the leading countries when it comes to exports and is also technologically ahead of many countries. On the other hand, India is a country that is just starting to grow economically. India is seen as one of the BRIC countries along with Brazil, Russia, and China as a new economic power to help the world economy out of the crisis. Due to the current outbreak of the coronavirus, China is experiencing many negative effects. Not only because of the number of ill and dead people in China, but also on an economic level. This leads to the collapse of the economy in China. To what extent will Chinese trade with the world be affected and can Chinas economy recover before that or will India overtake China economically and become wealthier?

9 特價1671
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3PL Logistics Services

Ingram 出版
2021/05/04 出版

In recent years, globalization, economic volatility, and uncertainty impacted global business markets. The third party logistics (3PL) sector has not been unaffected by these changes. The 3PL industry, although its existence is not something new, is constantly changing. Global industry consolidation, technology integration, industry specialization, and industry alliance networks are the main drivers for this change (Aghazadeh, 2003). The changes have been significant in areas such as industry size and make-up, services offered, geographical reach, and the information technology (IT) support provided (Lieb, 2005).According to Hertzand Alfredsson (2003), the 3PL sector is developing through the thriving demand for advanced logistics services. Globalization, lead time reductions, customer orientation, and outsourcing are the main drivers for the thriving demand for logistics services. Consequently, more and more companies are entering the 3PLmarket, which has created growing competition. As the competition within the 3PL sector is high, the service providers must find new ways to create competitive advantage, and stand out from their competitors.

9 特價3812
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Benefits of semantic data models. A study in the European goods transport industry

Ingram 出版
2021/04/28 出版

For more than 20 years, supply chains have been optimized using electronic data interchange based on the EDIFACT standard. In 2010, the EU Commission launched a digital agenda to optimize public administration processes through uniform and cross-border regulations. Ongoing globalization and increased environmental awareness are creating increasing demands for the transport industry, such as shifting transport from road to rail. Several projects are focusing on the semantic standardization of data exchange based on web technologies, in order to optimize system interaction between all players of the transport supply chain. This study investigates whether using a semantic reference data model instead of a proprietary data model fosters the intensity of possible interactions of data exchange systems in the European goods transport industry. Drivers, benefits, challenges, and success factors for collaborative data exchange are identified. The research in this study bases its solutions on the system interaction theory, performs a literature review, and collects primary data. Six representatives of important players of the European goods transport industry are interviewed and surveyed.

9 特價2791
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Doing Business in Emerging Markets

Ingram 出版
2021/04/12 出版

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.

9 特價8073
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World Trade and Its Future

Ingram 出版
2021/04/10 出版

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

9 特價4702
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Confucianism, Discipline, and Competitiveness

Routledge 出版
2021/04/05 出版

Based on data from the Programme for International Student Assessment (PISA) and World Economic Forum (WEF), this book sheds light on important insights, through empirical evidence, that culture and discipline play an important role toward a country's academic performance, and ultimately, competitiveness.

9 特價3287
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Institutions and Accounting Practices After the Financial Crisis

Routledge 出版
2021/04/05 出版

This book sets out a framework for the analysis of institutional environments and accounting practices in in selected countries during the pre-crisis period, followed by an examination of the impact of the crisis.

9 特價3287
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Journal of International Business and Cultural Studies - Volume 12

Lulu.com 出版
2021/04/01 出版

The Journal of International Business and Cultural Studies (JIBCS) publishes original, unpublished manuscripts related to international business, global economics, transnational cultural relations and societal issues as they effect international business. Manuscripts from a broad range of topics are appropriate for consideration in JIBCS providing the focus of the work is international business. This journal is double-blind peer reviewed with an acceptance rate of less than 35%.

9 特價4360
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Export Promotion

Ludo,Cuyvers  著
Sun Press 出版
2021/04/01 出版
9 特價1285
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Comparative Study on Public-Private Partnerships

2021/03/11 出版

This book is the fruit of my research work to complete my doctoral thesis. This research was supervised by Dr. Juan De La Cruz Ferrer. The economic crisis that most countries are facing today affects the ability of governments to provide adequate infrastructure to foster economic growth. Public-Private Partnerships (PPPs) represent an alternative source of funding to provide a dynamic and effective system of highways, roads and bridges. This study reflects in a practical way the legal nature and purpose of collaborative arrangements in the land transport industry. Likewise, a comparative study is made between Spain, Puerto Rico and the United States focused on the treatment provided by the doctrine in those jurisdictions. It should be noted that we will not discuss the political and ideological aspects of PPPs. Nor will we discuss the preference between resorting to PPPs vis a vis traditional contracting. Such a determination will depend on the particular circumstances of each country.

9 特價4902
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Le Cas de la Strat矇gie d’Internationalisation Des Entreprises Multinationales Espagnoles

Ingram 出版
2021/02/27 出版

Cette th癡se de doctorat comprend trois chapitres qui examinent collectivement la strat矇gie d'internationalisation des entreprises multinationales espagnoles (EMN), en se concentrant sur l'utilisation proactive du risque politique lors du choix de l'emplacement de leurs filiales. Le premier chapitre 矇tudie la relation entre le risque politique et la port矇e de l'internationalisation. S'appuyant sur le mod癡le d'Uppsala, la diversification et la th矇orie du portefeuille, le comportement des EMN espagnoles vis-?-vis du risque politique est examin矇. Le deuxi癡me chapitre se concentre sur les nouveaux membres de l'Union europ矇enne, en accordant une attention particuli癡re au risque politique et ? la qualit矇 des institutions. Les r矇sultats montrent qu'il existe encore des diff矇rences entre les r矇gions de l'Est et de l'Ouest lors du choix de l'emplacement de l'IDE. Enfin, le troisi癡me chapitre analyse les flux d'IDE en provenance de l'Europe du Sud vers deux r矇gions en d矇veloppement proches: l'Afrique du Nord et l'Europe centrale et orientale. Bien que les flux d'IDE devraient diminuer en raison d'un risque politique plus 矇lev矇, ceux des pays de l'矇chantillon augmentent, car ces EMN essaient de tirer parti de leurs capacit矇s politiques pour obtenir des avantages concurrentiels.

9 特價3915
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Droit international public et droits de l’homme

Ingram 出版
2021/02/27 出版

La Convention europ矇enne des droits de l'homme (CEDH) a 矇t矇 sign矇e en 1950 dans le cadre du Conseil de l'Europe. La convention est le premier document juridique qui assure la protection des libert矇s et droits fondamentaux. En outre, il 矇tablit un m矇canisme de contr繫le de la protection de ces droits. L'efficacit矇 de la CEDH est conditionn矇e par le fait que l'ex矇cution de ses arr礙ts est juridiquement contraignante et obligatoire, tandis que la Cour EDH supervise l'ex矇cution des jugements. Les facteurs susmentionn矇s diff矇rencient la Cour europ矇enne des droits de l'homme du reste du m矇canisme de protection des droits de l'homme, dont les arr礙ts ne sont que des recommandations. La n矇gligence dans l'ex矇cution des arr礙ts de la Cour europ矇enne des droits de l'homme peut entra簾ner l'attente temporaire de l'adh矇sion des ?tats ou entra簾ner l'exclusion d'un ?tat de l'organisation.

9 特價2429
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Innovating for the Middle of the Pyramid in Emerging Countries

Ingram 出版
2021/02/18 出版

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

9 特價7177
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International Digital Marketing in China

Lala,Hu  著
Ingram 出版
2021/02/17 出版

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China's cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.

9 特價3131
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Populism and Trade

Kent,Jones  著
Ingram 出版
2021/02/04 出版

Around the world, populism has weaponized anxieties over globalization and other forms of cultural, social, and economic change. Many populist leaders have succeeded in conflating trade concerns with apprehensions over immigration, thereby creating potent campaigns to overturn existing trade agreements and the multilateral cooperation they embody. In the United States, avowed protectionist Donald Trump set out not only to raise tariffs, but to dismantle the system of global trade embodied in the World Trade Organization. In the UK, the Brexit referendum resulted in that country's withdrawal from the European Union, ending its commitment to trade integration with the continent. Populism and Trade explores the impact of populist regimes on protectionism and the damage they have inflicted on global trade and trade policy institutions. Focusing on the disruption caused by the Trump administration and the Brexit referendum, the book traces the influence of populism on trade policy today. Kent Jones shows how these methods will continue to damage global cooperation--something that is essential when faced with international crises like a deadly pandemic--until the sources of populist anger can be addressed. He argues that economic and institutional reforms, along with better education and adjustment policies, will be necessary to break the populist fever. In an age of global populism, open trade policy has become a victim of anti-globalization and economic nationalism. Populism and Trade traces the impact of these divisive political tactics to explain the fragile nature of global trade institutions and the steps needed to save them.

9 特價4446
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Shadow Trades

Ingram 出版
2021/02/01 出版

The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in ensuring students develop responsible business-conscious and macro interdisciplinary thinking.

9 特價4802
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The World for Sale

Javier Blas  著
Oxford Univ 出版
2021/02/01 出版

Shortlisted for the Financial Times & McKinsey Business Book of the Year AwardAn Economist Book of the Year The modern world is built on commodities - from the oil that fuels our cars to the metals that power our smartphones. We rarely stop to consider where they have come from. But we should. The World for Sale lifts the lid on one of the least scrutinized corners of the world economy: the billionaire commodity traders who buy, hoard, and sell the earth's resources. It is the story of how a handful of swashbuckling businessmen became indispensable cogs in global markets, enabling an enormous expansion in international trade and connecting resource-rich countries - no matter how corrupt or war-torn - with the world's financial centers. The result is an eye-opening tour through the wildest frontiers of the global economy, as well as a revelatory guide to how capitalism really works.

9 特價1197
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Txtbk

Ingram 出版
2021/01/23 出版

TXTBK (textbook) provides you with everything you need to successfully pass the 'Cross-Cultural Business Skills' (CCBS) elective course. Starting with a detailed outline of how to earn your credits, it than provides you with an overview of assignments and methodological approaches. It furthermore lists additional resources, explains guidelines for papers and projects, and their grading standards and procedures. Simply all you need! Besides, TXTBK presents important information on how to write effective academic texts in English, or how to use our CCBS A5-template in Microsoft Word. Naturally it contains all the required texts and readings, for both the Mid-term and Final Exams. Offering key cultural flashpoints for the national cultures of France, India and Singapore (Mid-term Exam). These are followed by separate chapters aimed at the Final Exam.

9 特價2610
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Successful International Negotiations

Marc,Helmold  著
Springer 出版
2021/01/22 出版

This book describes how international negotiations can be conducted in a structured, professional and effective manner. It also offers recommendations based on examples of successful negotiations from both economically leading countries such as the USA, China and Japan, as well as smaller countries such as the Netherlands, Israel and Morocco. Providing practically relevant experiences from middle and top management positions in different business sectors, the contributors focus on all elements of negotiations, spanning from preparation, execution, strategies and tactics to non-verbal communication and psychological factors. Moreover, the chapters offer detailed introductions to more than 25 countries around the globe, which can be used as a reference guide to doing business in the specific contexts.

9 特價3392
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International Business Development

Ingram 出版
2021/01/20 出版

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

9 特價2348
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Zur Vorteilhaftigkeit regionaler Koordination im internationalen Steuerwettbewerb

Anonym  著
Ingram 出版
2021/01/15 出版

Diplomarbeit aus dem Jahr 2009 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 1,0, Universit瓣t Osnabr羹ck, Sprache: Deutsch, Abstract: Diese Diplomarbeit untersucht, unter welchen Bedingungen eine regionale Koordination einzelner L瓣nder im internationalen Steuerwettbewerb die Wohlfahrt erh繹hen kann. Dabei wird u.a. auf die effiziente Besteuerung bei nicht-perfekter Kapitalmobilit瓣t, das Modell von Huizinga und Nielsen, die Wirkung einer marginalen Steuererh繹hung, und die komparativ-statische Analyse eingegangen. Das Standardmodell der Theorie des internationalen Steuerwettbewerbs zwischen symmetrischen L瓣ndern um mobiles Kapital kommt zu dem Ergebnis, dass wohlfahrtsmaximierende Staaten aufgrund der aus dem Steuerwettbewerb resultierenden Externalit瓣ten ineffizient niedrige Steuern und Staatsausgaben w瓣hlen, was zu einem Unterangebot der vollst瓣ndig durch Quellensteuern finanzierten 繹ffentlichen G羹ter f羹hrt. Die zentrale Externalit瓣t, die aus dem Steuerwettbewerb entsteht, ist die Externalit瓣t bez羹glich der Bemessungsgrundlage: Eine Erh繹hung der Steuer auf den mobilen Faktor Kapital in einem Land f羹hrt zu einer teilweisen Verlagerung dieses Faktors in andere L瓣nder. Im Fall symmetrischer L瓣nder f羹hrt eine gemeinsame Erh繹hung der Steuer in allen L瓣ndern zu einer Internalisierung dieses externen Effektes und somit zu einer Wohlfahrtserh繹hung f羹r alle Staaten. Solche Vereinbarungen von Quellensteuers瓣tzen sollen im weiteren Verlauf als eine M繹glichkeit zur Koordination der Steuerpolitik betrachtet werden.

9 特價2575
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Das Scheitern der Expansion des Unternehmens ”Groupon” nach China. Anwendung der Marktselektionsstrategie

Anonym  著
Ingram 出版
2021/01/14 出版

Studienarbeit aus dem Jahr 2019 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 1,5, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, die theoretischen Grundlagen und Methoden zum Thema Marktselektionsstrategien im internationalen Markteintritt zu erl瓣utern und den Markteintritt des Unternehmens Groupon in China hinsichtlich dieser zu analysieren. Diese Ausarbeitung richtet sich an Praktiker, die sich 羹ber Marktselektionsstrategien und 羹ber die praxisnahe Anwendung der verwendeten Methoden n瓣her informieren wollen. In diesem Zuge werden Aspekte der Product Readiness betrachtet. Die Leitfrage der Arbeit lautet: "Weshalb scheiterte Groupon in China?" Des Weiteren soll der Frage: "Sind Analysen zur Marktselektion ein sinnvolles Instrument zur Ermittlung der Attraktivit瓣t und des Risikos eines Zielmarktes?" nachgegangen werden. Die Arbeit gliedert sich in f羹nf Kapitel. Zu Beginn erl瓣utert Kapitel 1 die Problemstellung, beschreibt die Zielsetzung und geht auf die zugrunde liegenden Vorgehensweisen ein. Darauf aufbauend werden im zweiten Kapitel theoretische Grundlagen 羹ber die Marktselektionsstrategien erl瓣utert. Es werden Methoden zur Feststellung der Marktattraktivit瓣t, Marktrisiken sowie Markteintrittsbarrieren definiert. Dar羹ber hinaus wird die Relevanz des Themas in verschiedenen Studien dargestellt. In diesem Kontext wird ein Einblick gegeben weshalb der Markteintritt von Groupon scheiterte. In Kapitel drei wird das Unternehmen Groupon hinsichtlich der Expansion in China vorgestellt. Kapitel 4 nimmt Bezug auf die in Kapitel 2 dargestellten Methoden, indem der Markteintritt analysiert wird. In Kapitel 5 wird ein Fazit gezogen und ein Aus- blick gegeben.

9 特價1137
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Freight Broker Business Startup 2021-2022

Ingram 出版
2021/01/12 出版

Become Part of a Champion Industry that Overpowers Even the Toughest Economic Crises.Take a minute of your time, and look around you.Notice the furniture, gadgets, books, and all the other stuff you have lying around your home or office.Chances are, the majority of those items came to you by truck.E-commerce has changed the way we buy and sell things, especially in the light of current global events.This, in turn, has created a huge, global demand for transport carriers, especially motor carriers.The trucking industry has been flourishing and growing for some time now, and it will continue to do so, according to a market research report from Technavio.They predict that the global market size will reach an impressive $41.47 billion by 2024.This extremely favorable forecast provides a fantastic opportunity for those who wish to become a part of this lucrative industry.Large trucking companies own a significant portion of that cake, but a huge amount of transport in the US is handled by freight brokers.In fact, the demand for these cargo intermediaries has risen exponentially throughout 2020, and market analysis shows that this is the perfect time to break into a freight industry.But there is a catch.Many have already recognized this amazing opportunity, and the number of independent freight brokers is increasing.Luckily, the market is so huge that there's enough room for more, but competition is a factor that needs to be considered.This is why those who are considering to venture into the freight broker industry need to tread carefully, and take certain steps to ensure not only a great start to their business, but the potential to grow and expand.In Freight Broker Business Startup 2021, you will discover: Bulletproof freight brokerage business strategies, modeled after the latest market and industry analysisDetailed instructions for finding a profitable niche and conducting micro marketing for generating maximum profitA comprehensive guide through start-up costs and expenses, to help you invest your money smartly, and avoid unnecessary expensesHow a bad business plan (or lack of it) can make your business fail before it even starts -- and a simple, effective template for writing oneHelpful and proven tips and advice for finding customers -- shippers and carriers, and establishing a pool of long-term, steady clientsA list of every form and license you'll need to obtain to start this business, including a guide through the best current Transportation Management System softwaresMarketing strategies and networking tools, to help you understand exactly what your customers want, and how to provide itAnd much more.What makes the freight broker industry so desirable is its simplicity.No matter your background, education, or experience, you can succeed in this market and create a profitable business from scratch.If you're ready to become a successful freight broker, then scroll up and click the "Add to Cart" button right now.

9 特價2982
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Disaggregating China, Inc.

Yeling,Tan  著
2021/01/06 出版

Set in the aftermath of China's entry into the World Trade Organization, Disaggregating China, Inc. questions the extent to which the liberal internationalist promise of membership has been fulfilled in China. Yeling Tan unpacks the policies that various Chinese government actors adopted in response to WTO rules and shows that rather than disciplining the state, WTO entry provoked a divergence of policy responses across different parts of the complex party-state. Tan argues that these responses draw from three competing strategies of economic governance: market-substituting (directive), market-shaping (developmental), and market-enhancing (regulatory). She uses innovative web-scraping techniques to assemble an original dataset of over 43,000 Chinese industry regulations, identifying policies associated with each strategy. Combining textual analysis with industry data, in-depth case studies, and field interviews with industry representatives and government officials, Tan demonstrates that different Chinese state actors adopted different logics of adjustment to respond to the common shock of WTO accession. This policy divergence originated from a combination of international and domestic forces.Disaggregating China, Inc. breaks open the black box of the Chinese state, explaining why WTO rules, usually thought to commit states to international norms, instead provoked responses that the architects of those rules neither expected nor wanted.

9 特價3390
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Le Deal

Ingram 出版
2021/01/06 出版

Le Deal is a business adventure story involving raw entrepreneurship and high-level politics. It is the true story of Byrne Murphy, a young businessman who abruptly moves to Paris in a quest to reignite his career and his fortunes. He quickly finds himself up against powerful forces, including wrestling with the Prime Minister of France, the soon-to-be Chancellor of Germany and wanna-be mafia in Italy. There are also charming encounters with the British Royal Family, including a near royal embarrassment of epic proportions.Eight years after Byrne's company, McArthurGlen Europe, was launched in his hotel room, it generated approximately $1 billion in sales from 11 centers across Europe; created nearly 8,000 jobs; opened 1,500 stores featuring 500 brands; attracted nearly 40 million shopping visits per year and spawned an array of competitors. In short, an industry was born.Along the way, the author learns what he, and Americans in general, do and do not know about life beyond our borders. The book offers a message for Americans who work internationally to truly take "context" into account; to realize, in our quest to accomplish more in less time, that investing the time to understand the nuances of the foreign cultures we are dealing with is key to prospering in our twenty-first-century multicultural, polyglot, interconnected, globalized world.

9 特價1167
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Agricultural Subsidies in Industrialised Countries

Ingram 出版
2020/12/26 出版

Seminar paper from the year 2017 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law, course: Internationalisierung von Wirtschaftsprozessen, language: English, abstract: The aim of this term paper is to examine the magnitude of cotton subsidies in developed countries and their impact on developing and least-developed countries as well as to inquire the effectiveness of the WTO in promoting free trade among its member states, especially with regards to the cotton sector. The WTO does currently not have a specific definition or certain criteria that classify a country as 'developed' or 'developing'; WTO members rather decide it for themselves. This classification can, however, be challenged by other members. Concerning a definition for least-developed countries, the WTO employs the classification of the United Nations. According to the UN, LDCs are countries that "are deemed highly disadvantaged in their development process, for structural, historical and also geographical reasons" (UNCTAD, 2017). There are currently 48 countries classified as an LDC, 36 of which are WTO members. Due to the scale of the paper, only subsidies in the USA and the European Union and their economic and social consequences for the Cotton-4 will be considered.

9 特價1671
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Winning in China

Lele,Sang  著
Ingram 出版
2020/12/21 出版

If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

9 特價752
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Commodity Trading, Globalization and the Colonial World

Routledge 出版
2020/12/20 出版

Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market provides a new perspective on economic globalization in the nineteenth and twentieth centuries. Instead of understanding the emergence of global markets as a mere result of supply and demand or as the effect of imperial politics, this book focuses on a global trading firm as an exemplary case of the actors responsible for conducting economic transactions in a multicultural business world. The study focuses on the Swiss merchant house Volkart Bros., which was one of the most important trading houses in British India after the late nineteenth century and became one of the biggest cotton and coffee traders in the world after decolonization.The book examines the following questions: How could European merchants establish business contacts with members of the mercantile elite from India, China or Latin America? What role did a shared mercantile culture play for establishing relations of trust? How did global business change with the construction of telegraph lines and railways and the development of economic institutions such as merchant banks and commodity exchanges? And what was the connection between the business interests of transnationally operating capitalists and the territorial aspirations of national and imperial governments?Based on a five-year-long research endeavor and the examination of 24 public and private archives in seven countries and on three continents, Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market goes well beyond a mere company history as it highlights the relationship between multinationally operating firms and colonial governments, and the role of business culture in establishing notions of trust, both within the firm and between economic actors in different parts of the world. It thus provides a cutting-edge history of globalization from a micro-perspective. Following an actor-theoretical perspective, the book maintains that the global market that came into being in the nineteenth century can be perceived as the consequence of the interaction of various actors. Merchants, peasants, colonial bureaucrats and industrialists were all involved in spinning the individual threads of this commercial web. By connecting established approaches from business history with recent scholarship in the fields of global and colonial history, Commodity Trading, Globalization and the Colonial World: Spinning the Web of the Global Market offers a new perspective on the emergence of global enterprise and provides an important addition to the history of imperialism and economic globalization.

9 特價3131
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The Global Sport Economy

Routledge 出版
2020/12/20 出版

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

9 特價3131
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FasTrack Export Step-by-Step Process

Ingram 出版
2020/12/19 出版

The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.The book is composed of ten modules. A. Refine Export Processes & Policies. B. Develop Export Team & Expertise. C. Select Export Service Organization Network. D. Obtain Required Approvals. E. Internationalize Communications & Materials. F. Plan Promotional Event Participation. G. Develop First-Contact Method. H. Develop Distribution Partner Responses. I. Develop Sales Response Process. J. Evaluate Build Export Organization.The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: "FasTrack provided us with a highway through a jungle of exporting uncertainties." BookLife Reviews found the book to be "a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting."Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits.The book has 91 pages and provides in-depth textual guidance, 37 detailed process and decision worksheets, seven insightful case examples, and over 100 resource links for Canadian and U.S. companies.

9 特價684
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FasTrack Export Step-by-Step Process

Ingram 出版
2020/12/19 出版

The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.The book is composed of four modules. A. Select Best-Prospect Products. B. Develop Export Promotion Organization & Resource Network. C. Target High-Potential Markets. D. Evaluate Target High-Potential Market Results.The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: "FasTrack provided us with a highway through a jungle of exporting uncertainties." BookLife Reviews found the book to be "a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting."Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits.The book has 54 pages and provides in-depth textual guidance, 16 detailed process and decision worksheets, five insightful case examples, and over 100 resource links for Canadian and U.S. companies.

9 特價684
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下次再買

FasTrack Export Step-By-Step Process

2020/12/19 出版

The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.The book is composed of six modules. A. Determine Market Entry Methods. B. Select Market Segments & Distribution Channels. C. Determine Product, Price & Promotion Mix. D. Develop Target Market Profiles. E. Finalize Export Market Plans. F. Evaluate Export Market Plan Results.The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: "FasTrack provided us with a highway through a jungle of exporting uncertainties." BookLife Reviews found the book to be "a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting."Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits.The book has 66 pages and provides in-depth textual guidance, 23 detailed process and decision worksheets, six insightful case examples, and over 100 resource links for Canadian and U.S. companies.

9 特價684
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Innovation Under the Radar

Xiaolan,Fu  著
Ingram 出版
2020/12/14 出版

Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.

9 特價7177
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