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Absolute Essentials of Digital Marketing

Routledge 出版
2020/09/27 出版

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

9 特價3809
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Handelsmarketing

Ingram 出版
2020/09/23 出版

Dieses Lehrbuch f羹hrt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten F羹hrung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen k繹nnen sich so ein Basiswissen aneignen, das ihnen auch den Zugang zu speziellen Teilgebieten des Handelsmarketing erm繹glicht. In der dritten Auflage wurden die mit der Digitalisierung verbundenen neueren Entwicklungen, Methoden und Konzepte - wie z. B. die Ausf羹hrungen zu den Themen "Plattform繹konomie", "Dynamic Pricing" sowie "Instore Kommunikation" - systematisch integriert. Insbesondere wurde die dritte Auflage um digitale Karteikarten ("Flashcards") als Lehr- und Lernmittel erg瓣nzt. Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu pr羹fen. Der Inhalt- Grundlagen des Handelsmarketing- Informationsgrundlagen des Handelsmarketing- Ziele und Strategien - Die Betriebstypenpolitik - Markenpolitik im Handel - Die Standortpolitik - Die Sortimentspolitik - Die Personalpolitik - Die Preispolitik - Die Pr瓣sentationspolitik - Die Kommunikationspolitik - Customer Relationship Management im Handel - Multikanalmanagement - Handelscontrolling

9 特價2609
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Checkout

Neil,Verma  著
Ingram 出版
2020/09/18 出版

eCommerce is evolving, and it's making building a profitable eCommerce business harder than ever.What worked 5 years ago is now a dead end. Digital marketing today is lazy. It prioritizes paid users even though every entrepreneur knows organic users represent a much higher lifetime value. But attracting paid users is so much faster and easier, entrepreneurs are blinded by the FOMO of short-term crutches like discounting to boost sales at any cost. That cost is often non-existent retention rates which bleeds your profits and only creates more desperation for quick conversions. Most retailers end up trying to compete on price, a game you're always going to lose, and get trapped trading their time for money, the same rat race most entrepreneurs started their own business to escape.There is a way to stop micromanaging your business and focus on scaling it: you need a brand.Consumers always buy for the same reasons, whether online or offline, but eCommerce has profoundly changed buying behavior and the typical buyer's journey. In the early days of eCommerce, having a good SEO strategy and attractive website design was enough to generate sales, so brand development was largely seen as an unnecessary expense.With the economic disruption from social distancing, more demographics are shifting to online shopping, and it's accelerating eCommerce's evolution exponentially. Consumers expect a seamless experience that reflects their values and offers more than a transaction. To achieve this, what you need today is an approach that marries the customer insights and the strategic direction of branding with the tools of eCommerce. After every category has been disrupted and saturated with DTC offers, building a strong brand is quickly becoming the only way to differentiate your business amongst competitors.You need the 7C's.In Checkout: The eCommerce Branding Book, Neil Verma, a former corporate brand executive and eCommerce entrepreneur, introduces the 7C Method, an end-to-end brand strategy designed specifically for eCommerce. The result of an exhaustive study of the top 100 eCommerce brands blended with blue-chip brand secrets, it's the only branding book of its kind. And the 7C's aren't another growth hack: this is a holistic brand strategy that eliminates guesswork, optimizes resources, and gives you back your time.

9 特價682
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Likes Don’t Pay Bills

Ingram 出版
2020/09/16 出版

Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales?You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single post, but yet struggle to sell even one unit of their product. The underlying problem is that most social media marketing strategies are built to inflate metrics such as likes, comments, and shares. These metrics might look cool, but they accomplish very little alone. That being said. Social media marketing is super powerful and can be a huge revenue stream to your business - if you do it right. Likes don't pay bills bust the five most significant social media marketing myths, and give you clear, actionable strategies of what you can do today to be more successful on social media. Myth 1: Your Followers Care About YouMyth 2: More Likes and Shares are BetterMyth 3: There Is So Much Noise, I Need to Find the Best Hack to Break ThroughMyth 4: Post X Times Per Day at Exactly X O'clockMyth 5: My Product Doesn't Sell - Fix It with More AdsAre you ready to unleash social media marketing's true power and get leads and sales instead of likes and shares? You can start now.

9 特價549
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Jewelry Marketing Joy

Ingram 出版
2020/09/08 出版

Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process.Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve?How can you lay the foundation for an effective marketing strategy?What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them?What is a brand, and how can you build a memorable and lasting one?How can you optimize your digital presence, including your ecommerce store?

9 特價1097
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Sidepreneur

Lulu.com 出版
2020/09/08 出版

Whether we like it or not the days of working in a long-term career for one company and retiring comfortably is a thing of the past. Too many people are tired of running in a rat race only to find themselves living paycheck to paycheck. More than ever employees are actively searching for a way to get ahead. They can't see themselves working for 40 years with little to nothing to show for it. They want to step out of the life of average to create more money, more time and more options for them and their family. "Sidepreneur: Creating a Life While Making a Living" was written for the genuinely ambitious seeking that change. They know these times are full of potential and are wanting to have a business of their own, but they don't know where to start. They can't afford to quit their jobs to invest all their time and money into a new venture. The answer is to become an entrepreneur on the side; a Sidepreneur! Readers will find a path for taking their unproductive time outside of their job and invest it into a side business of their own.

9 特價594
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Banking on Digital Growth

Ingram 出版
2020/09/02 出版

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

9 特價684
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Real Estate Crowdfunding

Adam,Gower  著
Routledge 出版
2020/09/01 出版

Real Estate Crowdfunding: An Insider's Guide to Investing Online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications.This book will teach the reader how to: - invest in crowdfunded real estate syndicates- understand key financial concepts used in the industry- diversify their investment portfolios- read between the lines of investment contracts- maximize profit while minimizing lossesThis book is a guide to the foundational financial concepts upon which all real estate projects are based and explains the language of real estate from an insider's perspective. It provides a road map of what to watch for and how to win at the game of passive real estate investing.

9 特價8613
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Real Estate Crowdfunding

Adam,Gower  著
Routledge 出版
2020/09/01 出版

Real Estate Crowdfunding: An Insider's Guide to Investing Online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications.This book will teach the reader how to: - invest in crowdfunded real estate syndicates- understand key financial concepts used in the industry- diversify their investment portfolios- read between the lines of investment contracts- maximize profit while minimizing lossesThis book is a guide to the foundational financial concepts upon which all real estate projects are based and explains the language of real estate from an insider's perspective. It provides a road map of what to watch for and how to win at the game of passive real estate investing.

9 特價3548
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Amazon Fba

Red,Mikhail  著
Ingram 出版
2020/08/31 出版

Learn the Same Closely Guarded Secrets That Most $5,000 Amazon FBA Course Gurus Teach Their Students!Finally, you can now have the same information that gurus teach on their thousand-dollar courses... for LESS THAN 1% of the price they are charging! Today, you can learn a simple STEP BY STEP GUIDE that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book is for you. In the AMAZON FBA Step by Step Guide for Beginners, you'll discover: * The exact plan to follow so you can go from zero to $5,000 per month or more on FBA* How to choose a plan of attack, so you'll know exactly what product are you going to look for.* The best way to get started with private labels, the checklist to use for choosing a supplier and the entire process of getting your products from initial order to shipping* What to do if you are strapped for cash... clue: hard problems = easy solution* How to create a product listing that converts into cash* The exact template on how you can go from "knowing nothing" on FBA to almost expert, in 60 minutes or less * The daily practice that separates the loser sellers from the winners* How to get reviews that has a much higher bearing when it comes to Amazon search rankings * The easiest way to add eyeballs to your listings... It's so simple you'll wonder why you never thought of it!Do you want to make sure that you're on the right path to starting and growing your FBA business? Then Click the "Add to Cart" Button to get your book shipped.(Book Updated for 2020 Marketplace Situation)★★★★★"This book was written from a guy who was excited about teaching others what has made him successful." - Kevin S.★★★★★"A must for beginners!" - Tara I.

9 特價380
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Influencer

Routledge 出版
2020/08/23 出版

The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.The Open Access version of this book, available at http: //www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

9 特價3496
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Shopper Marketing and Digital Media

F M,Dade  著
Ingram 出版
2020/08/07 出版

The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns. Welcome to the Six Pillars Approach.F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side, Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer.The Six Pillars Approach has been helping shopper marketing professionals for years, let it help you.

9 特價786
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Digital Marketing Essentials You Always Wanted to Know

Ingram 出版
2020/08/01 出版

After reading this power-packed digital marketing book, you will understand: Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing success The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. Itshows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals. About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has marketing books, management books, accounting books and more, that have been designed to address every aspect of business across every industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

9 特價2961
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Swing Trading

Mark,Lowe  著
Ingram 出版
2020/08/01 出版

So you would like to invest in the stock market and learn how to make money riding the market's waves to an easy profit?But do you have experience in financial trading? Do you know how to protect your investments and your funds? Do you know how to analyze the stock and the market conditions to try and get the odds on your side? If you answer no to any of those questions, then this is the book for you!In this two-book compilation, we will show you how to get started in trading with an emphasis on maximizing your profits while safely managing your funds and stock portfolio.Inside book #1, Swing Trading: A Beginner's Guide to Highly Profitable Swing Trades, you'll find out how to: Get started safely in swing trading and how to hone your skillsTo analyze the stock and the markets current potential for tradingMake sure that you keep the market odds on your sideDetermine the best entry and exit tactics for swing tradingDevise an effective strategy aimed at optimizing profits and minimizing lossesDevise ways to protect your capital and trading position profits from unexpected changes in the market And inside book #2, Dividend Investing: Simplified - The Step-by-Step Guide to Make Money and Create Passive Income in the Stock Market with Dividend Stocks you'll discover: The benefits and drawbacks of investing in dividend stocksThe common terms used by dividend investorsThe different factors you need to consider before you buy dividend stocksThe different strategies used by successful dividend investorsThe specific steps in conducting due diligenceThe top reasons why investors are reinvesting their dividends instead of cashing out And an awful lot more ...So, if you're serious about making money in the stock market, scroll up and click "BUY NOW" and begin practicing using the tools and strategies to get you on the best road to successful trading with great profit!

9 特價1060
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Online Shopping Tracker

Amy,Newton  著
Ingram 出版
2020/08/01 出版

This Online Shopping notebook, organizer is a great way for tracking your online order/ orders. Whether for daily, monthly or weekly, it is simple and easy to use for recording all your online shopping activity. Makes a wonderful gift. Each inside page includes prompts sections and enough space to write: Date - Write the date of your purchase.Site - Log the website where you bought it.Product - Record the product, description, and who it's for.Cost - Write the price you paid.Shipped - Log when it shipped out.Received - Record when you received it. Makes a great organizer when you're tracking & budgeting your money for your online shopping purchase. Easily track your monthly spending activity. Perfect for Christmas lists, Birthday or anytime you buy a product online. Shopping design. Convenient large size of 6x9 inches, 108 pages, soft matte finish cover, quality white paper, black ink, paperback.

9 特價917
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Digital Business ModelsConcepts, Models, and the Alphabet Case Study

Springer 出版
2020/08/01 出版

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in thebusiness to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models.Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

9 特價6263
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Digital Marketing for Dummies

Ryan,Deiss  著
For Dummies 出版
2020/08/01 出版

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

9 特價1197
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The 10-Step Formula To Teach Your Easy

Ingram 出版
2020/08/01 出版

Finally an easy 10-Step Formula that teaches you how to monetize your knowledge into a successful product.International bestselling author, Tedx speaker, and in-demand consultant, Catherine E. Storing outlines in quick, easy, and actionable steps how to teach your area of expertise to others.In The 10-Step Formula To Teach Your Easy, you will learn: How to determine your areas of expertise What monetization is and how to do it rightHow to become a master teacher and sales personThis book is for anyone who wants to make extra cash. Monetizing is easy when you have a strategy. Learn how to create content, products, and courses, so that you can make money by teaching your areas of expertise to others. This formula will show you what you need to know and when to do it so that you can start making extra money today!EVERYTHING you need to teach YOUR easy to others is at the tip of your fingertips. Click buy now and learn how to share your gifts and talents with others!

9 特價993
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Passive Income Streams - How To Earn Passive Income

Ingram 出版
2020/07/19 出版

Learn The Most Saught After Skills To Build Multiple Passive Income Streams For Yourself Today! Are you unsatisfied with the amount of income that you're making right now at this point in time? Have you tried many ways to increase your income but ended up being more tired and worn out after trading more time for money? Are you looking for a faster way to grow big without sacrificing your life away? What if I told you right now that there is a way for you to increase your income streams Passively without having to work double or even triple shifts? Would you do it? Well I'm telling now that if you would, Passive Income Streams is your ultimate solution for that. In This Book You Will Learn: 10 Profitable Sources To Build Online Passive Income StreamsHow To Build Passive Income From Selling EbooksHow To Build Profitable And High Income Generating Blogs How To Monetize Selling AppsHow To Invest In Real Estate PropertyHow To Invest In Stocks, Bonds, & AnnuitiesHow To Build, Buy, & Flip Websites And Domains ***BONUS***Exclusive Tips On How To Monitor And Optimize Your Multiple Streams Of IncomeTips On How To Adjust Those Passive Income Sources And much much more... If you want to learn how you can generate multiple streams of passive income and ensure that your portfolio is diverse and sustainable, this is the book for you! Employ these strategies right now and cheers to your early retirement. Purchase PASSIVE INCOME STREAMS Today by clicking on the BUY NOW button above on this page!

9 特價513
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How To Earn Passive Income - Step By Step

Ingram 出版
2020/07/18 出版

Start Making Passive Income With This Amazing Step By Step Guide For Beginners! Are you sick and tired of working like a dog, running the rat race like everyone else out there? Trading time to earn money day in and day out, sacrificing quality time with friends and family and never having enough to spend with your loved ones? Are you sick of being underappreciated at work or having to deal with office politics all day long. And are you someone who is afraid to be THAT guy who has spent his whole life working for someone else, making THEM successful instead of yourself? What if I told you right now that there is a way for you to build a Passive Income Business From Scratch without having to quit your day job? Would you take it? Passive Income Step By Step will teach you the ropes to take you from novice to expert. It doesnt matter if you do not have any experience whatsoever because that is where this book comes in. It takes time to grow a business from scratch and this book will provide you the exact steps you will need to take to begin that journey. In This Book You Will Learn: 5 Profitable Sources To Build Online Passive Income Streams How A Beginner Can Build A Six figures Passive Income Business Build Profitable and High-Income Generating Blogs Building A Business Empire And Selling With FBA Build Passive Income Without Affecting Your Job How to make money selling Ebooks on the Amazon Kindle Store How To Set Up A Profitable Youtube Channel Outcomes Of Building Passive Income Online: Be able to travel the world Fulfill your dreams Have Financial Security Be Financially Stress-Free Buy Anything You Want Anytime You are going to get all these amazing strategies detailed out perfectly for you step by step. With all this knowledge at your fingertips would you take the leap of faith and become someone who is Financially Free who has Passive Income flowing into their pockets every single day? Someone who is retired before the age of 40 and has the time freedom to live life to the fullest with their most loved ones? If that is you then you are going to want to get the PASSIVE INCOME STEP BY STEP Guide Today! Start your journey working from home with these amazing step by step strategies and you will thank me later. Click on the BUY NOW button above to make that decision to break free from that cycle TODAY!

9 特價513
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Make Your Business SocialEngage Your Customers With Social Media

Ingram 出版
2020/07/01 出版

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

9 特價991
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Digital Marketing Essentials You Always Wanted to Know

Ingram 出版
2020/07/01 出版

After reading this power-packed digital marketing book, you will understand: Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing successA hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals. About the SeriesThe Self-Learning Management Series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series has marketing books, management books, accounting books and more, that have been designed to address every aspect of business across every industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

9 特價2115
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Geld per Mausklick

Ingram 出版
2020/07/01 出版

Laut einer Umfrage des Manager Magazins ist es 31 % der Deutschen wichtig, Geld zu verdienen ohne daf羹r arbeiten zu m羹ssen. Dem Internet f瓣llt dabei eine Schl羹sselrolle zu, denn mit dem richtigen Gesp羹r liegt hier das Geld im wahrsten Sinne des Wortes auf der virtuellen Stra?e.Das Internet bietet unz瓣hlige seri繹se M繹glichkeiten, schnell und kontinuierlich Geld zu verdienen. Einsatz und Zeitaufwand richten sich nach dem Ziel: Vom kleinen Zubrot bis zum kompletten Lebensunterhalt l瓣sst sich im Netz alles realisieren. Nebeneink羹nfte im Netz k繹nnen zudem bequem mit einem regul瓣ren Job verbunden werden.64 % der Deutschen sprechen sich f羹r einen gesetzlichen Anspruch auf Home-Office aus. Eine Pr羹fung der aktuellen Stellenanzeigen ergibt, dass nur 1,5 % der Annoncen eine Arbeit von zu Hause aus erm繹glichen. Wer aus dem ewigen B羹rokreislauf aussteigen will, ist gefordert, aktiv nach M繹glichkeiten zu suchen, um Geld von zu Hause aus zu verdienen.Um online schnell Geld zu verdienen sind weder Investitionen noch eine langwierige Ausbildung notwendig. Im Internet findet jeder seine ganz pers繹nliche Nische, in der Talente entfaltet werden k繹nnen.Per Laptop Geld zu verdienen kann dazu f羹hren, unabh瓣ngig von einem festen Ort und einem fixen Arbeitsplatz zu werden. Wenn nur der Laptop notwendig ist und auf passives Einkommen gesetzt wird, kann endlich eine Lebensgestaltung nach Wunsch erfolgen. Die Geldquelle bleibt auch in wirtschaftlich unsicheren Zeiten und in Krisen erhalten!Nun liegt es an Ihnen, ob Sie sich entscheiden, Ihre Chance zu ergreifen und sich einen ebenso schnellen wie unkomplizierten Zuverdienst im Netz zu sichern.Oder m繹chten Sie lieber weiter im Hamsterrad laufen und t瓣glich zur Arbeit gehen? Fabian Goldschmidt ist vor einigen Jahren ebenfalls eher spielerisch an das Thema "Geld verdienen im Internet" herangegangen und ist heute dank seiner Gesch瓣fte im Netz Million瓣r. Mit seinem Buch "Geld per Mausklick" gibt er Ihnen das notwendige R羹stzeug in die Hand, um die ersten 100 Euro im Internet zu verdienen: Wenn Sie denken, Sie haben nicht das Talent, im Internet Geld zu verdienen, ist dieses Buch f羹r Sie. Der Autor hilft Ihnen dabei, Ihren St瓣rken auf die Spur zu kommen und gezielt einzusetzen, um in zun瓣chst kleinen Schritten Einkommensquellen zu erschlie?en.Profitieren Sie von Know-how eines Onlineprofis: Der Autor erkl瓣rt Ihnen offen und ohne falsche Versprechungen, was Sie bei kleinen und bei gro?en Ambitionen, Ihr Geld online zu verdienen, erwarten d羹rfen.Welche M繹glichkeiten gibt es eigentlich, im Netz Geld zu verdienen? Der Autor zeigt Ihnen die 14 besten Varianten auf und weist Sie detailliert auf die Chancen, aber auch die Risiken hin.Machen Sie Ihre Talente endlich zu Geld! Sie k繹nnen gut fotografieren, Texte schreiben, Logos designen oder Nachhilfe geben? Mit diesen Insidertipps schaffen Sie es, Ihre St瓣rken unabh瓣ngig von einer Ausbildung in bare M羹nze zu verwandeln!Home-Office, Ausstattung, Steuern, Zeiteinteilung - im gro?en Praxisteil des Buches erfahren Sie detailliert, wie Sie den Grundstein legen, um erfolgreich und rechtlich immer auf der sicheren Seite Geld im Internet zu verdienen!Was kommt nach den ersten 100 Euro? Der Autor gibt Ihnen vielfach erprobte Erfolgsrezepte, mit denen Sie langfristig Einkommen im Netz generieren!100 Euro haben oder nicht - das ist hier die Frage! Sichern Sie sich jetzt das Buch, kopieren Sie die einfachen Anleitungen und verdienen Sie schnell 100 Euro online!

9 特價1026
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Geld per Mausklick

Ingram 出版
2020/07/01 出版

Laut einer Umfrage des Manager Magazins ist es 31 % der Deutschen wichtig, Geld zu verdienen ohne daf羹r arbeiten zu m羹ssen. Dem Internet f瓣llt dabei eine Schl羹sselrolle zu, denn mit dem richtigen Gesp羹r liegt hier das Geld im wahrsten Sinne des Wortes auf der virtuellen Stra?e.Das Internet bietet unz瓣hlige seri繹se M繹glichkeiten, schnell und kontinuierlich Geld zu verdienen. Einsatz und Zeitaufwand richten sich nach dem Ziel: Vom kleinen Zubrot bis zum kompletten Lebensunterhalt l瓣sst sich im Netz alles realisieren. Nebeneink羹nfte im Netz k繹nnen zudem bequem mit einem regul瓣ren Job verbunden werden.64 % der Deutschen sprechen sich f羹r einen gesetzlichen Anspruch auf Home-Office aus. Eine Pr羹fung der aktuellen Stellenanzeigen ergibt, dass nur 1,5 % der Annoncen eine Arbeit von zu Hause aus erm繹glichen. Wer aus dem ewigen B羹rokreislauf aussteigen will, ist gefordert, aktiv nach M繹glichkeiten zu suchen, um Geld von zu Hause aus zu verdienen.Um online schnell Geld zu verdienen sind weder Investitionen noch eine langwierige Ausbildung notwendig. Im Internet findet jeder seine ganz pers繹nliche Nische, in der Talente entfaltet werden k繹nnen.Per Laptop Geld zu verdienen kann dazu f羹hren, unabh瓣ngig von einem festen Ort und einem fixen Arbeitsplatz zu werden. Wenn nur der Laptop notwendig ist und auf passives Einkommen gesetzt wird, kann endlich eine Lebensgestaltung nach Wunsch erfolgen. Die Geldquelle bleibt auch in wirtschaftlich unsicheren Zeiten und in Krisen erhalten!Nun liegt es an Ihnen, ob Sie sich entscheiden, Ihre Chance zu ergreifen und sich einen ebenso schnellen wie unkomplizierten Zuverdienst im Netz zu sichern.Oder m繹chten Sie lieber weiter im Hamsterrad laufen und t瓣glich zur Arbeit gehen? Fabian Goldschmidt ist vor einigen Jahren ebenfalls eher spielerisch an das Thema "Geld verdienen im Internet" herangegangen und ist heute dank seiner Gesch瓣fte im Netz Million瓣r. Mit seinem Buch "Geld per Mausklick" gibt er Ihnen das notwendige R羹stzeug in die Hand, um die ersten 100 Euro im Internet zu verdienen: Wenn Sie denken, Sie haben nicht das Talent, im Internet Geld zu verdienen, ist dieses Buch f羹r Sie. Der Autor hilft Ihnen dabei, Ihren St瓣rken auf die Spur zu kommen und gezielt einzusetzen, um in zun瓣chst kleinen Schritten Einkommensquellen zu erschlie?en.Profitieren Sie von Know-how eines Onlineprofis: Der Autor erkl瓣rt Ihnen offen und ohne falsche Versprechungen, was Sie bei kleinen und bei gro?en Ambitionen, Ihr Geld online zu verdienen, erwarten d羹rfen.Welche M繹glichkeiten gibt es eigentlich, im Netz Geld zu verdienen? Der Autor zeigt Ihnen die 14 besten Varianten auf und weist Sie detailliert auf die Chancen, aber auch die Risiken hin.Machen Sie Ihre Talente endlich zu Geld! Sie k繹nnen gut fotografieren, Texte schreiben, Logos designen oder Nachhilfe geben? Mit diesen Insidertipps schaffen Sie es, Ihre St瓣rken unabh瓣ngig von einer Ausbildung in bare M羹nze zu verwandeln!Home-Office, Ausstattung, Steuern, Zeiteinteilung - im gro?en Praxisteil des Buches erfahren Sie detailliert, wie Sie den Grundstein legen, um erfolgreich und rechtlich immer auf der sicheren Seite Geld im Internet zu verdienen!Was kommt nach den ersten 100 Euro? Der Autor gibt Ihnen vielfach erprobte Erfolgsrezepte, mit denen Sie langfristig Einkommen im Netz generieren!100 Euro haben oder nicht - das ist hier die Frage! Sichern Sie sich jetzt das Buch, kopieren Sie die einfachen Anleitungen und verdienen Sie schnell 100 Euro online!

9 特價581
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Quick Guide Affiliate Marketing

Frank,Deges  著
Ingram 出版
2020/07/01 出版

Dieser Quick Guide vermittelt in einer kompakten ?bersicht die wesentlichen Schritte zum Aufbau und zur Steuerung von Vertriebspartnerschaften im Internet. An Beispielen wird aufgezeigt, wie Unternehmen das Affiliate Marketing optimal in ihre Vertriebsstrategie integrieren und dadurch Bekanntheit steigern und Umsatzpotenziale erschlie?en. Vertriebspartnerschaften mit Affiliates stehen f羹r eine hohe Visibility und Bekanntmachung des Unternehmensangebotes, sie schaffen mit der Einblendung pr瓣gnanter Werbemittel Aufmerksamkeit in der Zielgruppe und stehen f羹r eine effektive Form der Besucherfrequenzgenerierung und insbesondere Neukundengewinnung. Dieses Buch zeigt auf, wie Unternehmen eine Win Win Situation etablieren, indem 羹ber Affiliate Marketing der Unternehmensumsatz gesteigert wird und die Vertriebspartner attraktive Provisionen verdienen.

9 特價1565
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Into the Spotlight

Nicola,Moras  著
Ingram 出版
2020/07/01 出版

The quickest way to get your business back on track in these COVID-19 times is to make it more visible online in the digital world. To do this, YOU, the business owner, leader or entrepreneur have to get comfortable stepping in the spotlight. Digital marketing expert, Nicola Moras, shows readers how to so this to become the rock star in their industry and make their business thrive. In the crowded, ever-changing digital world, Into the Spotlight offers help to business owners who want to build their brand (and therefore their business) to create influence. We've all heard the advice, 'You've got to be on social media'; 'You should be blogging, podcasting, posting, etc., etc.', which doesn't leave much time for running your business! Digital strategist, Nicola Moras, knows that digital works. She has helped thousands of people around the world with their social media and digital marketing strategies to create visibility, impact and higher profits. In her fascinating new book, Nicola shows business owners who have great ideas in their heads - and who are often doing great things within their businesses - to step into the spotlight and 'get themselves out there' online. She takes them from feeling as if they have the world's best kept secret to owning their inner rock star and using that to drive business when they create a powerful presence online. Prospective clients see them, learn from them and ultimately buy from them. Nicola wholeheartedly believes that you are your best and most important asset and that you should become omnipresent on social media and through your digital marketing efforts - with the view to be getting results!

9 特價684
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Data-Driven Marketing

Ingram 出版
2020/07/01 出版

State-of-the-art Wissen zum Data-driven Marketing aus Forschung und PraxisFokussiert auf die entscheidenden Aspekte f羹r ein erfolgreiches datengetriebenes MarketingAutoren sind Top-Experten aus der Praxis und der WissenschaftDieses Buch adressiert die entscheidenden Aspekte f羹r ein erfolgreiches, datengetriebenes Marketing: Datenqualit瓣t, Datenanalyse, kreative, aber datenschutzkonforme und ethisch vertretbare Datennutzung. Die Herausgeberinnen haben dazu das aktuelle Know-how aus Wissenschaft und Praxis f羹r die strategische und operative Marketingarbeit zusammengetragen. So ist ein wertvoller Impulsgeber und Leitfaden f羹r Marketing-Professionals entstanden, die Ihre Marketingarbeit konsequent datenzentriert und kundenindividuell gestalten wollen. Dabei bleiben auch spezielle Aspekte wie eine visuelle Pr瓣sentation von Datenanalyse, der Einfluss der Tonalit瓣t einer Website auf die Werbewirksamkeit von Display Advertising und Prinzipien des digitalen Vertrauensaufbaus beim Einsatz von digitalen Kan瓣len nicht au?en vor.Aus dem InhaltStrategischer Einsatz von Daten im Marketing Datenmanagement als Grundlage f羹r MarketingentscheidungenSmarte Insights f羹rs Marketing (psychografisches Targeting, Programmatic Advertising, Uplift von Werbema?nahmen, A/B-Testing)Data-driven Marketing in der realen Welt (Geointelligenz Im Outernet, digitale Komponenten bei Messen, Privacy Concerns in the Carsharing Economy)Datenschutz und die ethischen Grenzen der Datennutzung im Data-driven Marketing Mit Beitr瓣gen von Prof. Dr. Silvia Bo?ow-Thies ]++ Prof. Dr. Annette Corves +++ Prof. Dr. Nicole Fabisch +++ Prof. Dr. Lars-Gunnar Frahm +++ Dr. Bj繹rn Goerke +++ Prof. Dr. Goetz Greve +++ Prof. Dr. Susanne Hensel-B繹rner +++ Prof. Dr. Christina Hofmann-St繹lting +++ Prof. Dr. Gregor Hopf +++ Luise Jacobs +++ Prof. Dr. Heike Jochims +++ Dr. Gwen Kaufmann +++ Carsten K繹ster +++ Terence Lutz +++ Prof. Dr. Dore矇n Pick +++ Dr. Dennis Proppe +++ Mareike Scheibe +++ Prof. Dr. Eva Sch繹n +++ Prof. Dr. Manuel Stegemann +++ Prof. Dr. Thorsten Suwelack +++ Prof. Dr. Kai-Marcus Th瓣sler +++ Christian Westerkamp +++ Dr. Heike M. Wolters

9 特價3914
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Shopper Marketing and Digital Media

F M,Dade  著
Ingram 出版
2020/07/01 出版

The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape. It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns. Welcome to the Six Pillars Approach. F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side, Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer. The Six Pillars Approach has been helping shopper marketing professionals for years, let it help you. But here's what shopper marketing and digital marketing professionals are saying about the Six Pillars Approach "I've been involved in shopper marketing sales for over ten years and never have I found such an all-encompassing guide to help break down the numerous strategies that go into campaign execution. [This] should be required reading for anyone navigating the shopper marketing world." - MEREDITH WILLIAMS, Director of Digital Business Development - Retail Solutions, Inc. / Path-to-Purchase Institute Women of Excellence Honoree "Thanks to Mr. Dade for simplifying an overwhelming digital landscape with clear, concise advice with a touch of dry wit." - DARIN LEE, Director of Shopper Marketing - Waterloo Sparkling Water "The crash course goes beyond helping marketers...even those on the vendor or technology side gain valuable insights into the in-depth decision making process and buying requirements that create standout winners in the space." - BLAKE DECOLA, Senior Director, CPG and Shopper Marketing - Conversant Media "A fantastic read for any current or future shopper marketer. A very thoughtful approach that dives deeper into a shopper marketer's decision-making." - ZACHARY PLUNKETT, Client Development Director - Inmar "A must read for shopper marketers and sellers alike." - HUNTER POOLE, Account Executive - Chicory "Use [the Six Pillars] Approach and become a shopper marketing rock star!" - CHRIS W. TEN NAPEL, Partner - Northwest Media Partners

9 特價634
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Raving PatientsThe Definitive Guide to Using Reputation Marketing to Attract Hundreds of N

Len,Tau  著
Morgan James 出版
2020/07/01 出版

Raving Patients is the playbook for using reputation marketing to a steady flow of new dental patients who come into a dentist's practice with a high degree of trust and, thus, a higher likelihood of moving forward with treatment recommendations.

9 特價682
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Stock Market Investing for BeginnersLearn how to trade and make a Profit

Hill,Logan  著
Ingram 出版
2020/06/01 出版

Make Money with The Stocks MarketDo you wish you can make a profit from stocks? Do you want to learn how the stock in general? This book is for you! How frequently have you felt tired of setting off to your work environment practically every day, rain or daylight? Put resources into stocks, and you could be in a situation to sit back at your home with your kids and earn more than your business! Further, imagine the money consequently coming into your financial balance as regularly as you wish! This is nor is an ideal circumstance nor a pipe dream. In this book you will learn: HOW TO TRADE STOCKS ONLINE WHY YOU SHOULD INVEST IN STOCKSHOW READ THE STOCK MARKET TABLES LIKE A PROPENNY STOCK INVESTMENTS HOW TO FIND THEM SIX KEYS TO FIND MOMENTUM STOCKSAND MUCH MORE...

9 特價444
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Facebook Advertising Made Easy In 2020Your Step-By-Step Guide To Acquiring Quality Custome

Ingram 出版
2020/05/01 出版

Top Facebook Marketing Strategies for 2020!Do you feel overwhelmed with marketing? - Struggling to reach new clients, customers, or social media followers?Frustrated with Facebook ads not producing good results?This Book Will Show You How To Acquire Quality Customers From Facebook On Autopilot - No Matter The Business You're Into!

9 特價1043
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How To Create & Sell Digital Products

P,Teague  著
Ingram 出版
2020/05/01 出版

Want to learn how to create digital products on your home laptop or computer and sell them for profit? Digital product creation is one of the best ways to generate fast online income. Not only are they easy to make and simple to sell, but they also offer a number of big advantages over physical products: 100% profit, with the only cost the time taken to create them Can be sold all over the world 24/7 even while you're asleep in bed Endless inventory with no shop and no stock holding required Paul Teague has been making digital products for over a decade and has several 6-figure launches to his name. He's sold thousands of online training products and e-books in that time and is passionate about the power of online sales as one of the best ways to do business in the 21st Century. He's now condensed a decade of experience into one book. Topics covered in How To Create & Sell Digital Products include: - Why Create & Sell Digital Products? - Digital Formats & Types of Product - Essential Tools For Digital Product Creation - Digital Product Creations Tips & Techniques - Product Delivery Tools - Going It Alone With Product Delivery - Digital Sales Platforms - Taking Payments Directly - Promotional Strategies To Boost Digital Product Sales - Product Support Options - Digital Product Creation Next Steps - How to re-purpose existing content for profit If you want to know how to create digital products which sell using only free and low-cost tools, you need to start reading How To Create & Sell Digital Products today.

9 特價549
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Facebook Advertising Trends and Strategies for E-Commerce 2020 Edition

Marsden,Josh  著
Ingram 出版
2020/05/01 出版

Learn from the Best to Win Big with FB Ads!With rising costs of Facebook Advertising and concerns skyrocketing, many e-Commerce company owners are finding themselves worried.However, amidst these concerns, many e-Commerce company owners are actually seeing results increasing from Facebook Advertising!How? Through millions of dollars of testing. Luckily, you don't have to spend millions.This book represents millions of dollars in testing in 2019 alone from 13 of the best e-Commerce-focused Facebook Advertisers in the world: Jason HornungJeremy HowieRory SternJeremy WadellPhil GrahamNehal KazimMari ConnorJohn HutchinsonEnrico LugnanDavid SchlossCody NeerKarl SchuckertScott DesgrosseilliersBasically, in this book, you'll be able to learn what's working now WITHOUT spending millions of dollars.You'll uncover what strategies are tested and proven from each contributor so you can use the same strategies that are generating massive results for e-Commerce companies!Last but not least, you'll get expert advice on what your business has to do to adapt to the current trends so you can stay ahead of the curve when it comes to using Facebook Ads in your e-Commerce business.If you want... Lower Customer Acquisition CostHigher CTRs on your Ad CreativesMore Sales from your Ad CampaignsMaximum returns on your Facebook Advertising dollarsAnd you run an e-Commerce company.Then, this book is FOR YOU.

9 特價634
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How to Make a New Product Every Day

Ingram 出版
2020/05/01 出版

This is a product.The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide is for you.From books to artwork to videogames, the advice contained in this guide will help you make a long-term strategy for making and selling products in the new world of frictionless commerce.

9 特價871
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Network Marketing Like a Pro

Ingram 出版
2020/05/01 出版

Do You Want to Know the Fastest Way to Become Successful at Network Marketing?The author, Neil Markowitz has been a network marketer since 2003. He has been called an expert by many, and absolutely loves network marketing. He's worked with some well-known companies such as Herbalife, Amco, and Cutco. He now spends his time teaching others how to become successful network marketers.Table of Contents: Chapter 1: Network marketing ConceptChapter 2: How To Find Prospects/ Generate LeadsChapter 3: Presenting The Product In Network MarketingChapter 4: Inviting the Prospect in Network MarketingChapter 5: Following up in Network MarketingChapter 6: Helping Your Downline To Get StartedChapter 7: Promoting The EventsChapter 8: Measuring Multilevel Marketing PerformanceChapter 9: How To Develop A Compensation PlanChapter 10: Comparison of Network Marketing and Traditional MarketingChapter 11: Improving Skills for Network MarketingChapter 12: Network Marketing Business EssentialsWhat Readers are Saying: "This is a brilliant idea of writing book on network marketing by Neil Markowitz, helped me a lot in enhancing my network marketing work. Through this brilliant book I come to the best guidelines to improve my network marketing skills and its advantages and disadvantages. Before reading this book I was in a sea full of sharks and it was hard for me to find the path to get the successful network marketing guidelines. This book gives me more than I wanted for my network marketing work; it provides you the model of MLM marketing. If you are new in network marketing like me then this book is the excellent choice, it helps you to get motivated, discusses the network marketing business essentials, its opportunities and moreover the guidelines so you can improve your skills and become network marketing professional. This book is a great leader for me towards successful network marketing business."

9 特價444
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The One-Page Content Marketing BlueprintTheOne-Page Content Marketing BlueprintStep by Ste

Ingram 出版
2020/05/01 出版

Martin Lindstrom calls the One-Page Marketing Blueprint "One page of gold! This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success." - NY Times best-selling author of Buyology, Time magazine influential 100 honoree.Imagine being given a map when you first did content marketing.Imagine knowing a clear path that shows you how to get from Point A (no results) to Point B (more traffic, more qualified leads, more sales).Imagine having a guide that teaches you how to focus on the 20% of the things that produce 80% of the results.Imagine no more.Every marketer knows that "Content is King." However, with a single Google search, you get a ton of information on how to plan, create, and publish content. It's easy to get lost and overwhelmed. Most of the time, the information you find is complicated and it's very rare that you find information on how the different content marketing pieces fit and work together.Content marketing SIMPLIFIED -- this is the crux of this book!The "One-Page Content Marketing Blueprint" is a map to help you see where each piece of the content marketing puzzle fits and how the different elements work together. The one-page blueprint shows the interdependencies among these content marketing tactics and how they contribute to achieving content marketing success.It's a map. If you ever feel lost while going through this book, you can always go back to the one-page blueprint and instantly regain a sense of where you are.What awaits you in this book?The one-page content marketing blueprint that gives you the bigger picture of how the entire content marketing discipline worksThe "Content Marketing Success Roadmap" showing you what to expect at each stage of the journey19 chapters of actionable and simplified content marketing strategies and tactics that will start giving you results in 90 daysThe LeadsPanda 2X Content Marketing Results Method that gives you 2X more traffic, 2X more leads, and 2X more sales in 12 monthsFree templates and tools you can use to jumpstart your renewed content marketing campaignsActionable next steps and metrics to track at the end of each chapter so you know exactly what to do and what to measure to indicate progressUnique content frameworks from tried-and-tested content marketing campaigns i.e. the R.E.S.U.L.T.S. Framework for bloggingTAKE ACTION!This is what this book will inspire you to do. With a clear understanding of where you are and where you need to go, and what you should do to get the most out of content marketing, there's really no room anymore for overwhelm, frustration, and hesitation. Just room for you to take action.So...If you've been an outsider looking in, watching your competitors get results from their content marketing efforts while you get left behind, wondering what it is that you're doing wrong...If you've been tired and demoralized thinking that maybe content marketing just isn't for you...If you've been wasting resources and time creating content that goes to waste...If you've been feeling that you're doing content marketing in a dark cave, scrambling around and not really sure if you'll see the light in the end...The One-Page Content Marketing Blueprint is for you. Read the book today and change your content marketing destiny forever.

9 特價1192
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Facebook Advertising Made Easy In 2020Your Step-By-Step Guide To Acquiring Quality Custome

Ingram 出版
2020/05/01 出版

Top Facebook Marketing Strategies for 2020!Do you feel overwhelmed with marketing? - Struggling to reach new clients, customers, or social media followers?Frustrated with Facebook ads not producing good results?This Book Will Show You How To Acquire Quality Customers From Facebook On Autopilot - No Matter The Business You're Into!

9 特價1043
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Quem Mexeu No Meu Cliente?Solu癟繭es Inovadoras para o Varejo na Era Digital

Ingram 出版
2020/05/01 出版

? ineg獺vel o papel que a evolu癟瓊o tecnol籀gica tem na mudan癟a de comportamento dos consumidores. O uso dos aparelhos m籀veis e dos canais online tem sido enorme, trazendo grande desafio para o desempenho das lojas f穩sicas do varejo. Buscar o cliente exatamente do modo como era feito antigamente j獺 n瓊o traz os mesmos resultados. A dupla a癟瓊o baseada em grandes promo癟繭es de pre癟o e comunica癟瓊o de massa j獺 n瓊o tem o mesmo impacto de anos atr獺s.Em Quem Mexeu no Meu Cliente?, Ricardo, Yuri e Bruno mostram como conciliar a tradi癟瓊o dos neg籀cios que funcionaram bem e fizeram o varejo tradicional prosperar durante muitos anos com a necessidade de mudan癟as de um novo tempo.Os autores tratam no livro dos seguintes temas: A import璽ncia do foco no cliente; A jornada de compra no varejo; Estrat矇gias de Sell-in versus Sell-out; Como desenvolver campanhas promocionais inteligentes; Como atrair e fidelizar os clientes.

9 特價529
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Get Rich QuickHow to Make Money Online

Ingram 出版
2020/05/01 出版

Do do you want to get rich quick?This book will walk you through several proven-to-work ways to make money fast so that you can be living the dream. I know it sounds too good to be true, but if you don't believe me, just read the reviews.The author, Timothy Wells is a self-made millionaire who has mastered forex trading, investing and real estate. He enjoys creating online businesses, and wants to show you how to create wealth too.Inside this book you will discover: The 10 Best Ways To Generate A Passive Income, So You Can Be Making Money While You're Out Doing The Things You Love...or SleepingHow To Make Money Online From Stocks To Affiliate Marketing To Blogging And Much MoreThings To Look Out For With An Online BusinessThe Secret To How The Rich Get Richer?Why Making Money Online Is The Fastest Way To Become Rich In Today's WorldAnd Much, Much More!What Readers are Saying: "As an author and owner of several businesses including profitable online ventures, I feel like an authority when I say that this little book is right on the mark when it comes to making money on the internet. It is not a get rich quick book or a book loaded with schemes and selling lotions, potions and pills while at the same time alienating you from your friends, neighbors and relatives because you have to bother them so much about joining this or that. This book is a simple to understand, easy to follow book that has effective techniques for making a profit from home or anywhere in the world. It discusses myths and distorted facts. It straightens it out and leads you into the right direction. It tells of the ways to make money from home and then shows you how to do it. It doesn't offer guarantees or magic. It just tells you step by step what you would need to do to build your own financial success from home. This is a great start in the right direction. If you ever think about making money from home, get this book."

9 特價444
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Customer-Centric Marketing

Kogan Page 出版
2020/04/08 出版

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

9 特價6633
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Forex for Beginners

McBane,Baron  著
Ingram 出版
2020/04/01 出版

2 Books in 1: Forex: for Beginners: The Forex Guide for Making Money with Currency Trading Forex Trading: Strategies for Beginners and Experts: Making Money with Currency Trading Book 1: Forex For Beginners Learn How to Make Money With Forex Trading Within the investment world today are many options where people can or should invest their hard-earned money. Most of these investment options do their best to guarantee growth and profitability. From binary to forex to shares to property to retirement annuities, the list is endless. Forex is fine art. Attention is paid to detail. Time is spent fine tuning strategies. In this book, you are going to learn what you need to understand and practice financial fine art. In this book, you will find everything you need to know to begin as a new forex trader. I have skipped the financial jargon where possible to give you a guide to forex that is easy to understand, practical and full of examples. So what makes forex worthwhile? Is it possible to be successful in forex trading? Those are excellent questions. Ones that I hope to answer and more throughout this book. Within this book's pages, you'll find the answers to these questions and more. Just some of the questions and topics covered include Understanding Forex Types of Orders The Importance of Analysis Trading Strategies for Beginners Risk Management Trading Psychology Do's and Don'ts to Forex Trading Tips and Secrets to Success Getting Started And more! Book 2: Forex Strategies Consider a handyman with a toolbox. Within the toolbox are all the tools a handyman needs to complete a job successfully. The toolbox contains common tools such as screwdrivers, a hammer, cutters, pliers, etc. Almost anyone knows how to use these basic tools or finds them easy to learn. The experienced handyman will also find within the toolbox more specific tools to be used for specific tasks such as wrenches, power tools, or multimeters. Similarly, this book can be seen as a toolbox with both general and more specific tools to help you with your forex trading. I hope to increase your chances of becoming a successful trader regardless of whether you are a beginner or an expert. When it comes to forex trading, information is king. This book contains a brief overview of forex trading while taking a deeper look at risk management, technical analysis and forex strategies. Although brief, this book is packed with information relevant to both beginner and expert traders. Within this book's pages, you'll find the answers to these questions and more. Just some of the questions and topics covered include Overview of Forex More on Risk Management Technical Analysis - From Beginner to Expert Forex Strategies - Going Further Personality and Trading Styles Within this book, I have used of examples to help illustrate the topic being discussed. Scroll to the top and select the "Add to Cart" button before the price increases

9 特價786
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Practical WeChat Marketing 94 Ways

Ng,Andy  著
Ingram 出版
2020/04/01 出版

5 Benefits from this book: Practical WeChat Marketing 94 Ways:1. You'll get real, workable and profitable ideas on how to market your business at zero cost with WeChat2. Youll get untold detailed steps on how to utilise the tools on WeChat3. We'll give you strategies that work for your business, big or small4. You'll get inspirations on marketing that works, together with marketing and sales copyrighting scripts5. Your business and life will never be the same again once you know how to use WeChat

9 特價824
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Tumblr-Marketing - Nuevos Ventas para tu negocio

Ingram 出版
2020/04/01 出版

En un mundo de Redes Sociales, Tumblr es a la vez una nueva estrella y un recurso sin explotar para los negocios. Mientras el Marketing de Facebook y Twitter para los Negocios se han convertido en grandes nombres en el juego, Tumblr es relativamente desconocido - y por lo tanto maduro para el empresario listo. Ingresa al "Curso r獺pido de 59 Minutos" - una estrategia f獺cil de entender y f獺cil de poner en pr獺ctica para la apertura de esta plataforma valiosa. Con m獺s de 300 millones de visitantes 繳nicos mensuales y al menos 120,000 nuevos ingresos en un d穩a, no solo es Tumblr la "Nueva Gran Cosa - es la nave del futuro negocio, si te puedes subir a bordo ahora. Esta gu穩a te mostrar獺 c籀mo.

9 特價841
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The Instagram Iceberg

Ingram 出版
2020/04/01 出版

The Instagram Iceberg is the how-to guide for entrepreneurs and marketers seeking to scale their business in the Instagram Era and beyond. Increasingly, founders are discovering that Instagram is no longer a reliable one-stop shop for brand building and customer acquisition. The Instagram Iceberg explores the rapidly changing social media landscape from its earliest days and traces its impact to the outsized role it plays in business today. Most importantly, The Instagram Iceberg predicts where social media marketing is heading and how businesses can get ahead - and stay ahead - of the curve.Most importantly, you will be able to apply the lessons learned here to YOUR business. The Instagram Iceberg is for those who are willing to zig while the rest of the world zags.

9 特價513
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Prohibido Ser Pobre

Ingram 出版
2020/04/01 出版

Prohibido Ser Pobre.La pobreza es un estado de 獺nimo y el esp穩ritu empresarial es el ant穩doto.El gobierno debe promoverlo, sin embargo, somos los 繳nicos que controlamos nuestro destino.Prohibido ser pobre es un libro que se enfoca en los empresarios hispanos, propietarios de peque簽as empresas, profesionales y para las personas que desean cambiar sus vidas con su propio negocio. El prop籀sito de Luis Eduardo Bar籀n en este libro es inspirar y motivar al lector a comenzar su propio negocio utilizando estrategias de marketing digital. Este es un proceso paso a paso para comenzar desde cero utilizando mi metodolog穩a, Empieza Tu Negocio (ETN) que ha ayudado a cientos de personas a hacer realidad su sue簽o de tener un negocio online. Viene acompa簽ado de ayudas que podr獺s descargar completamente gratis en tu propia plataforma de estudio.

9 特價507
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Instagram Marketing Mastery

Ingram 出版
2020/04/01 出版

Do you want to learn how to get the most from Instagram Marketing? If so then keep reading... Are you unsure of how to get started with Instagram? Do you want to become more visible, grow your following and drive engagement? Do you want to increase in-store or online sales? Having an effective Instagram Marketing Strategy will help you to achieve this. In Instagram Marketing Mastery, you will discover: The best way to create an attractive, powerful and professional Instagram business profile.A simple trick you can do to increase sales through Instagram postsThe one method to make your Instagram interactions more valuable.How to convert your followers into sales and loyal fans.Learn why Instagram Marketing fails for some people.And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you are new to Instagram marketing, you will still be able to achieve success. If you want to grow your followers and have a positive Instagram ROI, then click "Add to cart" in the top right corner NOW!

9 特價876
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Banking on Digital Growth

Ingram 出版
2020/04/01 出版

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

9 特價1026
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Introduction to Probability-Based Options Trading

Andres,John  著
Ingram 出版
2020/04/01 出版

Plan for your future, your retirement and invest with ease and peace of mind.- Has your trading/investing been inconsistent?- Have you tried trading methods only to see your profits evaporate with one or two trades? - Have you been chasing that elusive "Holy Grail" of trading and investing?- Do you think that being an active investor is too complicated?- Do large market swings have you feeling helpless about your financial future?- Do you fear you will never be able to retire?Learn step-by-step how you can implement a simple math-based method for investing that stands the test of time. No more scanning thousands of stocks to find potential trades. This easy-to-follow guidebook will help you quickly learn how to find and execute trades in less than a minute, and with a 70% probability of success.

9 特價380
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