Instagram Marketing Advertising
Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? Are you interested in becoming a thought leader in your industry? If you're ready to learn all the essential tricks of the Instagram trade, this is the perfect book to take you through the process, step by step. Read on! Instagram has transformed from just another photo app to a huge business hub for countless brands and organizations. Over one billion users have accounts on the growing social network, and at least 60 percent of them log in daily. Therefore, there are bound to be thousands of Instagram users interested in your offerings, if not more. Now, companies and corporations on IG, as the site is fondly nicknamed, can sign up for business accounts. Brands from every industry can adopt the use of Instagram. Whether your brand is related to health, technology, law, security, education, agriculture, tourism or any other field, Instagram is a powerful tool for promoting your products and services and gaining traction. In this comprehensive guide entitled Instagram Marketing Advertising 2019: $10,000/Month Ultimate Guide for Personal Branding, Affiliate Marketing, and Drop-Shipping: Best Tips and Strategies to Skyrocket Your Business with Instagram Ads, Roberts Ronald outlines all the knowledge you need to get you up to speed on using IG to promote your business or personal brand. By the end of this book, you will discover: How to create and optimize your Instagram business profile Tips for creating amazingly effective posts How to choose hashtags that will boost post engagements, build your brand and connect with your target audience Ways to measure your performance using IG analytics How to run a successful Instagram ad campaigns with photo ads, video ads, story ads, canvas story ads and carousels Tips and tricks to increase your followers How to design a top-notch Instagram contest Ways to use Instagram for building a personal brand How to build passive income through affiliate marketing and drop-shipping on IG And much more! Instagram is the new television. Instagram marketing is a potent tool being used by more and more individuals to effectively gain the attention of their potential clients and customers and advertise their products and services. Even if you've never used Instagram before, the tools and strategies presented in this easy-to-read guide will teach you everything you need to know to get started. Check out this book to learn all there is about how to use Instagram ads to enhance your brand's reputation and increase revenue.
Social Media Marketing #2020
Would you like to master the art of grasping your customers' interest through social networks more than ever before? Or find out how to take your social media advertising skills to the next level? Are you looking to grow your brand and business more efficiently and expeditiously? Then you're in luck as this book will show you the exact practices you need to optimize every aspect of your social media game plan on any platform. Moreover, it will show you the best strategies and tips to use in 2019 to drive your growth. Through the clearly laid out step-by-step approaches, anyone willing to learn and develop, will grasp the skillfulness necessary to succeed once a plan is built on how to market a business on social media. Social media have been the most important and popular way over the years of sharing information in short periods that can travel all over the world. Social media, including social networking sites such as Facebook or Twitter, Photo-Sharing Sites like Instagram, instant messaging for example WhatsApp are amongst the few which effectively, not only allow producers and businesses to reach out and sell their goods, but in return, give the consumers the ability to easily relate and connect with a company. The book established social media as a form of 'party', metaphorically speaking. Just as one would require food and entertainment to keep a do rolling, a social advertisement medium would require content and a promotion strategy just as one would need invitations, a systematic understanding of each social platform just as one would need a lot of technical knowledge to launch a great wedding or a great meeting-and-greet corporate. With nearly half of the world using social media, the importance of them is undeniable. Inside this book you will uncover: The power of social media marketing and it's primary role in any business How to start a business based on social media and familiarizing with personal branding Establish the importance and understanding how to monetize the audience you have built on social media How social media marketing has changed and familiarizing with the secret strategies to boost your business And so much more valuable information and resources Even if you've found other guides that offered success but found yourself facing a brick wall with little to no success in social media marketing and still remained clueless as to what social media marketing is and how to optimize it's use, this book is for YOU! Reading this guide will give you all the tools and knowledge to form a profitable, effective social media marketing strategy for business or personal use!
Ebay Seller Secrets
"Ebay Seller Secrets" is an easy-to-read book from Ebay Power Seller Ann Eckhart that is jam-packed with her proven tips and tricks for increasing sales and making more money on Ebay! Included are strategies for writing listings, taking photographs, promotion and marketing, shipping, Ebay stores, customer service, accounting, and troubleshooting. If you're looking to cut through the fluff and get right to the heart of fast and easy tips on how you can sell more items and make more money on Ebay, then this is the book for you!
Social Media For A New Age
In my twenty years of working with social media, I have come to see the many ways it can be both good and bad for us. For society, for democracy and culture, for our relationships and businesses. For our health, mind, body and spirit. This book is an account of what I see and feel happening in digital culture. I share about the importance of ethical social media in digital society, alongside ideas on how to manage our digital wellbeing, avoiding burnout whilst working in today's world.I will be exploring our relationship to social media, particularly Facebook and its platforms, where I predominantly work with my clients. I also think Facebook Inc. has the biggest impact on digital society and our digital self, through its sheer power and influence. Facebook owned apps are being used by the majority of online society to communicate on a daily basis, so I think we would benefit from caring more about what they are doing with us, our attention and our data.As we look at the impact social media is having on our digital wellbeing, I will share my personal journey with you, as I realised that I was burnt out, disillusioned and addicted. I will be offering you my Social Media Angel Self Care Guide at the end of this book and the ways in which I am approaching social media communication more consciously as we move into this next decade. I am bringing digital self-care to the forefront and centre of my work, both for myself and for all of us, as we mature into the next phase of Social Media For A New Age.Praise for Social Media For A New Age II - A Digital Self-Care Guide'Katie is an acknowledged social media expert; in this readable and practical book she explores her mixed feelings about the impact and future of social media. A great read for anyone wrestling with how to ethically build a social media presence.'Dr. Phil Parker, PhD, Lecturer, London Met University, Lightning Process Designer.'As we move into the 2020's this book is a must-read for all conscious business-owners who are using social media. Katie gives such a powerful overview of what's an ultra-fast-moving landscape, as well as ideas about how to navigate this shape-shifting online world and look after ourselves at the same time.'Nicola Humber, Author of UNBOUND. Founder of The Unbound Press.'If you are even a tiny bit disillusioned about social media for business or personal reasons, this book helps you to make sense of why.'Sarah Lloyd, PR & communications expert, author of Connecting the Dots.'Katie Brockhurst shows real insight in calling out the toxic dark forces of social media - surveillance capitalism dressed up as a rat race for likes, clicks and sales. We need to urgently and radically transform the way we approach social media and the effect it has on our wellbeing and this book is a manifesto for positive change.'Pete Lawrence, Founder of Campfire Convention and The Big Chill Festival.'In this book Katie discusses the future of social media, with ethics, impact and health at the fore. This is a visionary approach if I ever saw one, from someone who embodies Sacred Leadership from the inside out.'Henrietta Gothe-Ellis, Founder of Sacred Leadership.
Beginner's Guide To Selling On Ebay
Millions of people turn to Ebay to sell their unwanted items and to make some extra money, but getting started can be overwhelming if you've never used the site before. In "Beginner's Guide To Selling On Ebay", Ebay Power Seller Ann Eckhart walks you through the steps needed to start selling. From setting up your eBay and PayPal accounts and writing your first listing to packaging orders and dealing with problem customers, this book will virtually hold your hand and guide you along the path to becoming an eBay seller. The easy-to-read format of this book, along with the step-by-step instructions, will have you making money on Ebay within days!
Swing Trading
If you want to make money swing trading then keep reading...Do you want to start investing in the financial markets? Do you think you can be a successful trader? Do you want to make great profits and exponentially increase your longevity in the market?If so, swing trading may be the opportunity you are looking for. With a little bit of risk tolerance, along with a strong desire to hold on to your money, then swing trading is a great opportunity to enter into financial trading and start generating healthy profits, and this is the book you have been looking for.Inside you will discover: Swing Trading basics - what it is and how it works What financial securities to trade in How to manage your funds when swing trading How to make a trading strategy that fits you How to analyze financial chart patterns effectively Ways to maximize your profits and minimize your risk How to swing trade successfully And much more! Swing trading can come with a bit of risk, but once you become skilled at it, it has the potential for an amazing profit. And following the guidance in this book should help you feel much more comfortable and safer. If financial trading is something you are interested in pursuing then read this book before you take the plunge, as it may very well save you a lot of money and heartbreak--and it might also make you a lot of money! So scroll up, click "Buy Now" and start swing trading the right way, today!
Cryptocurrency
Bitcoin has experienced an unparalleled rise in value, producing an ever- increasing number of millionaires.In fact, the digital currency market has grown from its humble beginnings in 2009 to a marketplace today in excess of $750B dollars....And in 2017, the digital currency marketplace grew a staggering 3000%!Unfortunately, those that have largely profited have been 'tech-savvy' individuals able to dedicate hours and hours to decoding cryptic and confusing information. Books providing easy to understand, actionable information on the cryptocurrency market have not only been nearly impossible to come by, but they've been considerably EXPENSIVE.That is until now...Introducing - Cryptocurrency This breakthrough eBook unravels the complex world of Cryptocurrecy and lays out a proven step-by-step plan on how to identify and capitalize on lucrative cryptocurrencies. Unlike other books brimming with theory and fluff, How to Become Successful At Trading Cryptocurrency is an actionable guide filled with cutting-edge trading techniques designed to have you TAKE ACTION.You'll discover a goldmine of information including: * The master-mind behind the invention of cryptocurrency* The 'mysterious' blockchain and how it works* How to successfully leverage the profit exploding potential of 'mining'* Various Cryptocurrencies and how to identify the most profitable ones* What a digital wallet is and how to use it* How to make a comfortable living trading cryptocurrencyHow to Become Successful At Trading Cryptocurrency is geared towards assisting the non-technical, layperson in making sound investments in this prospering market. Why spend weeks trying to learn complex cryptocurrency concepts when you can learn and execute successful investing strategies in JUST DAYS?Rising evidence suggests that we are on the cusp of a monetary revolution. Traditional monetary systems are on the brink of giving way to Bitcoin, Ethereum, Ripple and other cryptocurrencies.Cryptocurrency is HERE TO STAY....And there's no reason that you can't reap significant benefit from this BOOMING INDUSTRY!Here is your golden opportunity to jump on the next incredible investment opportunity of the 21st Century.Don't get left out in the cold, wishing you could have been one of the prized individuals fortunate enough to profit from Cryptocurrency. Download your copy today and join the next wave of millionaires profiting big from digital currency!
Swing Trading
So you would like to be a swing trader and make money riding the market's waves to an easy profit?But do you have experience in financial trading? Do you know how to protect your investments and your funds? Do you know how to analyze the stock and the market conditions to try and get the odds on your side? If you answer no to any of those questions then this is the book for you!In Swing Trading: A Beginner's Guide to Highly Profitable Swing Trades - Proven Strategies, Trading Tools, Rules, and Money Managementwe will show you how to get started in trading with an emphasis on maximizing your profits while safely managing your funds and stock portfolio.Inside, you'll find out how to: Get started safely in swing trading and how to hone your skills To analyze the stock and the markets current potential for trading Make sure that you keep the market odds on your side Determine how much capital you will need and what tools for the job Determine the best entry and exit tactics for swing trading Devise an effective strategy aimed at optimizing profits and minimizing losses Devise ways to protect your capital and trading position profits from unexpected changes in the market Best use your time to organize your trading day And an awful lot more ... You may have already tried reading other books, articles, or guides and perhaps found these to be confusing but this bookcanhelp a beginner because they are its target audience.This book provides straightforward yet profound information with clear explanations of how techniques and methods work in swing trading - with the beginner in mind. Featuring an often overlooked general introduction to financial trading that introduces the reader to many of the obscure terms and methods that often confuse beginners, "Swing Trading" - "A Beginner's Guide to Highly Profitable Swing Trades - Proven Strategies, Trading Tools, Rules, and Money Management" explains how best to go about swing trading whether that be as a hobby or as a full-time business. So, if you're serious about swing trading get hold of this book today, and begin practicing using the tools and strategies to get you on the best road to successful trading with great profit!
Make Money Trading Leading Stocks
2020 Update. More than 20 color figures and tables. Links to more than 45 free websites. Use free tools and resources available on the internet to trade any stock market of the world, just by changing the country of your choice on these free powerful websites Put odds in your favor. This book will show you how.BENEFITS: The main idea behind writing this book is to inspire novices to get conversant with the stock market. This book talks about some of the basics but frequently overlooked terminologies and calculations in trading and investing. Beginners can use this information in their virtual trading accounts. The author is hoping that this book will provide motivation and food for critical thoughts to high school and university students and other newbies for a successful trading journey in their later years.In this book, the author dives deep into a few specific stock trading steps, such as: 1. Use of free tools and resources to trade any stock markets of the world2. Identify Leading Sectors3. Identify Leading Stocks within the Leading Sectors4. Use of Relative Strength to ensure the Stocks and Sectors are outperforming the broader market5. Determine Optimal Position Size based on your risk tolerance level6. Use of a Stock Scanner to automate the process, and much more.AUTHOR: The author has been trading the stock market since 1999. He is a DIY (Do It Yourself) investor. He worked as an engineer for 26 years before retiring in 2015. Although he is an engineer by training (Ph.D. in Civil Engineering from the University of Alberta), he is very much passionate about trading and investing. After retiring, he is more focused on doing things that he enjoys the most, such as managing investments, writing books, and blogs (www.thinkandretire.com), traveling, amongst others.
Social Media Marketing
Learn Social Media Marketing by Following Step by Step Instructions and Skyrocket Your Engagement This book covers a lot of Social Media Platforms: Facebook Facebook Advertising Youtube Instagram Twitter Pinterest Linkedin Snapchat Reddit Tumblr Quora Goodreads Periscope Flickr Google Adwords Google+ If you are ready to improve your business through social media marketing, this book will provide you with everything you need.
LinkedIn Marketing
LinkedIn is the world's largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This book guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients. To appreciate what awaits you should you take up LinkedIn advertising, this guide begins by providing you with proven benefits of LinkedIn advertising so that you may know your gains well in advance. While LinkedIn has been used successfully by many companies to market their businesses, it is not a one-platform-fits-all kind of basket. There are those types of business that have a higher potential to gain from the uniqueness of LinkedIn platform and there are those that have a lower potential of deriving the same gain. This simply means that LinkedIn must be evaluated on a case-to-case basis. In this guide, you will find valuable criteria that will enable you to determine whether LinkedIn suits your marketing needs or not so that you do not risk your resources against potentially low ROI (return on investment). Professionals like belonging to clubs. Online, groups are the equivalent of professional clubs. Thus, you need to know how to use LinkedIn groups to your marketing advantage. This guide will show you how you can leverage the power of groups to gain a competitive edge in your niche. LinkedIn Ads are quite unique from other forms of online Ads. This means that you have to give them special attention by learning how to effectively use them for maximum results. We are going to show you how to use the various types of LinkedIn Ads to increase your income flow. What is the benefit of having a large following without an impact on your revenue? None! Most enterprises make the mistake of working so hard to acquire a huge following on LinkedIn without knowing how to financially gain from this following. We provide you with practical approaches to grow and monetize your LinkedIn following so that you can increase your income. Finally, there is a limit to how much you can do as an individual. Even if you employ a dozen more people to work specifically on your LinkedIn account, you cannot completely tap into the huge potential base of over 500 million people. This is where automation comes in handy. Technologies exist that can help you to effortlessly automate your LinkedIn income. This guide provides you with information on how you can automate your LinkedIn income and the specific tools you require in order to harness great success.
Amazon For CMOs
Are you and your organization equipped to succeed in the new Amazon economy? Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs is the ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative. Amazon has now become a priority for most companies but many brands are late to the party, scrambling to create sustainable long term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs & senior executives to navigate. It's no longer just an online retail marketplace, it is also a formidable marketing platform and its growing set of properties, content, and innovations are becoming embedded across modern culture and society. This groundbreaking book will help you understand how Amazon is changing not only how products are distributed to customers, but how Amazon in now evolving into a full funnel closed loop marketing platform. To succeed on Amazon now requires an integrated approach that involves paid search, SEO, organic content, display, video, voice and new emerging channels and media opportunities. It is pushing marketing functions to get up to speed quickly and adopt data-driven approaches that would make a C-level executive's head swim. Amazon increasingly overlaps with business functions that were previously handled as separate and distinct like sales, fulfillment, finance, customer service, and technology. These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives. You will gain deep insights based on the hard-won experience of the Authors over their years leading Amazon initiatives for hundreds of consumer brands. To acquire current intelligence from the field, Mark and Kiri interviewed Chief Marketing Officers, senior media and ecommerce professionals from companies including Mondolez, Mitsubishi, Samsonite, Sony, Outward Hound, Nature's Plus, Charles & Colvard amongst others. Readers will learn: - How Chief Marketing Officers within leading corporations and startups alike are leveraging Amazon not only as a distribution channel, but as a marketing channel. - What Amazon's leadership principles and decision-making frameworks can tell us about their future strategies and how brands can succeed on Amazon by adopting these. - How CMO's are making Amazon strategy decisions based on data. - How organizations need to evolve internally from both structural and cultural perspectives to be able to succeed on Amazon. - How the only failing Amazon strategy is to NOT have a strategy.
Bitcoin
癒Aprende C籀mo Empezar a Usar la Criptomoneda M獺s Importante del Mundo! 聶Has escuchado hablar de las criptomonedas? 聶O tal vez sobre el Bitcoin? Es muy probable que hayas o穩do hablar de estos t矇rminos y quiz獺s te preguntes de qu矇 tratan. Bueno, 癒es momento de conocer las respuestas! Con este libro aprender獺s todo lo que necesitas saber sobre el Bitcoin y c籀mo puedes usar la criptomoneda para tu beneficio. Cuando empiezas a usar Bitcoin, no tienes que preocuparte de ser el 繳nico que lo usa porque vas a convertirte en uno m獺s de los muchos que ya est獺n aprovechando sus ventajas... En las p獺ginas de este libro encontrar獺s, Informaci籀n b獺sica sobre las criptomonedas y el Bitcoin Monederos que puedes usar para almacenar tus criptomonedas C籀mo usar Bitcoins con m獺s facilidad Cu獺les errores comenten los dem獺s y c籀mo evitar repetirlos Identificar estafas de manera r獺pida Respuestas a las preguntas m獺s frecuentes 癒Y mucho m獺s! 癒No te arrepentir獺s de haber obtenido una copia de este libro, porque conseguir獺s la informaci籀n necesaria para comenzar a usar el Bitcoin como un profesional!
Swing Trading
If you want to make money swing trading then keep reading...Do you want to start investing in the financial markets? Do you think you can be a successful trader? Do you want to make great profits and exponentially increase your longevity in the market?If so, swing trading may be the opportunity you are looking for. With a little bit of risk tolerance, along with a strong desire to hold on to your money, then swing trading is a great opportunity to enter into financial trading and start generating healthy profits, and this is the book you have been looking for.Inside you will discover: Swing Trading basics - what it is and how it works What financial securities to trade in How to manage your funds when swing trading How to make a trading strategy that fits you How to analyze financial chart patterns effectively Ways to maximize your profits and minimize your risk How to swing trade successfully And much more! Swing trading can come with a bit of risk, but once you become skilled at it, it has the potential for an amazing profit. And following the guidance in this book should help you feel much more comfortable and safer. If financial trading is something you are interested in pursuing then read this book before you take the plunge, as it may very well save you a lot of money and heartbreak-and it might also make you a lot of money! So scroll up, click "Buy Now" and start swing trading the right way, today!
Content and Inbound Marketing Success
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success.What's the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company's areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing--whether in B2B or B2C business, for-profit or nonprofit--Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.
Swing Trading
If you want to make money swing trading then keep reading...Do you want to start investing in the financial markets? Do you think you can be a successful trader? Do you want to make great profits and exponentially increase your longevity in the market? If so, swing trading may be the opportunity you are looking for. With a little bit of risk tolerance, along with a strong desire to hold on to your money, then swing trading is a great opportunity to enter into financial trading and start generating healthy profits, and this is the book you have been looking for.Inside you will discover: Swing Trading basics - what it is and how it worksWhat financial securities to trade inHow to manage your funds when swing tradingHow to make a trading strategy that fits youHow to analyze financial chart patterns effectivelyWays to maximize your profits and minimize your riskHow to swing trade successfullyAnd much more!Swing trading can come with a bit of risk, but once you become skilled at it, it has the potential for an amazing profit. And following the guidance in this book should help you feel much more comfortable and safer.If financial trading is something you are interested in pursuing then read this book before you take the plunge, as it may very well save you a lot of money and heartbreak-and it might also make you a lot of money!So scroll up, click "Buy Now" and start swing trading the right way, today!
Shopify Dropshipping Guide
Do you want to learn how to dropship successfully? Shopify is what is known as a complete e-commerce solution for business that is looking to sell their products online which means you can get started building an online business today for absolutely no money down. With the head start afforded to you through this practical advice, you will be able to avoid common blunders and excel in ways that are often completely lost on first-time entrepreneurs.Inside this book, you will find a step by step guide to everything you need to know. You will not only learn about what Shopify is and how to use it, but you will also learn how to select niches for your store and go about looking for a good supplier.You will discover inside this guide- How to start making money with dropshipping Pros and Cons of Shopify store Step by Step Guide on how to set up your store How to find the Best Suppliers Shopify FAQ
Bitcoin
癒Aprende C籀mo Empezar a Usar la Criptomoneda M獺s Importante del Mundo! 聶Has escuchado hablar de las criptomonedas? 聶O tal vez sobre el Bitcoin? Es muy probable que hayas o穩do hablar de estos t矇rminos y quiz獺s te preguntes de qu矇 tratan. Bueno, 癒es momento de conocer las respuestas! Con este libro aprender獺s todo lo que necesitas saber sobre el Bitcoin y c籀mo puedes usar la criptomoneda para tu beneficio. Cuando empiezas a usar Bitcoin, no tienes que preocuparte de ser el 繳nico que lo usa porque vas a convertirte en uno m獺s de los muchos que ya est獺n aprovechando sus ventajas... En las p獺ginas de este libro encontrar獺s, Informaci籀n b獺sica sobre las criptomonedas y el Bitcoin Monederos que puedes usar para almacenar tus criptomonedas C籀mo usar Bitcoins con m獺s facilidad Cu獺les errores comenten los dem獺s y c籀mo evitar repetirlos Identificar estafas de manera r獺pida Respuestas a las preguntas m獺s frecuentes 癒Y mucho m獺s! 癒No te arrepentir獺s de haber obtenido una copia de este libro, porque conseguir獺s la informaci籀n necesaria para comenzar a usar el Bitcoin como un profesional!
Unblocked
Understand the Blockchain Opportunity: No Technical Background Required. Remember the dawn of the internet? The advent of mobile and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models. Move past the hype and equip yourself to forecast how blockchains will change our world and impact you and your business. Author Alison McCauley helps non-technical executives to understand how this technology will trigger change, shift the balance of power, and bring competitive advantage to those who know how to leverage them. Unblocked explains: Why ignoring this technology exposes you to competitive disruption What this new technology revolution embraces--no technical background required How to prepare your organization to respond to the coming shift
Social Media Marketing
Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media! 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It's all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to Build An Effective Business Page Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns 4 Ways To Make Money From The Goldmine Called Facebook 13 Killer Strategies for Building Engagement And much more ... **Youtube Marketing** While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships **Instagram Marketing** Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website! Inside you will find The way you can create an Instagram account just for your business - no personal accounts required! The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit! Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product The basics of hashtagging and how that increases your profit Quick and easy ways to ensure that you are presented as a better candidate online than any of your competitors! And more... Money doesn't grow on trees, so don't sit there and wait... Start by taking this Box Set!
The Ultimate Beginners Guide to Blowing Up on YouTube in 2019
It is a world where you can learn anything and do anything. It is a new world of value, passion, and creativity--a world where you can make revenue doing what you like doing.A whole lot of others have succeeded in making their dreams on YouTube a reality and others have failed. So why were some successful and why did others fail? Well, we will be covering all of that in this book.YouTube has shown us how powerful online videos can be. It has also given the average individual the chance to get a broad platform for saying what he or she feels. It has also offered owners of business a very great tool for marketing themselves and business.You will discover inside this guide- Understanding YouTube Determining Who You Are On YouTube Planning and Developing Your Content Strategy How to Produce and Film Your Own Videos Improving Your Video Production Promoting Your Channel And Much More! In the chapters to come, you will be learning how to make all of this possible. You will find out how to develop a presence on YouTube, how to find your niche, How to make great videos among many others. Then, when you have uploaded your videos, you will also learn how you can distribute and promote them so it won't get lost in the barrage of videos viewers add to the website daily. It is only ideal that you take advantage of what YouTube offers as it would only keep growing with time. The competition for viewership online is fierce and breaking in may not be easy. If you are trying to break into the industry and build yourself as a video creator, you certainly have a lot to do to stand out. So why are you waiting for? - scroll up and click "add to cart" to receive your book instantly!
Shopify Dropshipping Guide
Do you want to learn how to dropship successfully? Shopify is what is known as a complete e-commerce solution for business that is looking to sell their products online which means you can get started building an online business today for absolutely no money down. With the head start afforded to you through this practical advice, you will be able to avoid common blunders and excel in ways that are often completely lost on first-time entrepreneurs.Inside this book, you will find a step by step guide to everything you need to know. You will not only learn about what Shopify is and how to use it, but you will also learn how to select niches for your store and go about looking for a good supplier.You will discover inside this guide- How to start making money with dropshipping Pros and Cons of Shopify store Step by Step Guide on how to set up your store How to find the Best Suppliers Shopify FAQ
Ultimate Guide to Linkedin for Business
In this third edition of Ultimate Guide to LinkedIn for Business, Ted Prodromou guides readers through crafting the perfect profile that gets them hired, gives them the tools they need to market themselves, and shares case studies on how to sell their business and their products-all on LinkedIn.
e-Business - A Jargon-Free Practical Guide
'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape?* How should marketers adopt e-marketing and why?* What are the processes and stages of developing an e-business strategy?* What are the key issues you will face and how will you overcome them?* What about legislation?* Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
Likeable Social Media
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: -Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more
The Option Strategy Desk Reference
This book contains 78 option trading strategies, which provides readers with an option toolbox that fits every market condition, i.e., bullish, neutral, or bearish. Options are the fastest growing trading venue offered today. Option trading volume grew 22% in 2018 alone-faster than any other trading venue. Why? Because traders are learning how options are statistically predictable and orderly. And they provide extensive financial leverage and strategic flexibility. When compared to buying and selling stock, futures, or foreign exchange currency pairs, it's not even a contest! For just a few hundred dollars, an option trader can control tens of thousands of dollars' worth of stock, ETF shares, a financial index, or futures contracts. And options offer dozens of trading strategies designed to exploit current market conditions. This book contains 78 option trading strategies, which provides readers with an option toolbox that fits every market condition, i.e., bullish, neutral, or bearish. No other financial instrument offers this flexibility and no other trading venue can provide the same steady financial return week in and week out.
Profit First for Ecommerce Sellers
Profit First for Ecommerce Sellers focuses on four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory; relying on debt; understanding their financial data; and maintaining focus. While the ecommerce industry presents incredible opportunities, these four areas can also present major pitfalls in the quest for success. Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses each of the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable. This book is for every online seller who dreams of ecommerce prosperity.
Understanding Cryptocurrencies
The book intends to provide a high level overview of cryptocurrencies to a new enthusiast by using layman language and limiting many of the technical aspects, providing a very condensed version of this vast development of digital currencies. Blockchain is the new revolution after the Internet that is going to change how we do business today. Cryptocurrencies are the money of the future. These two statements are a positive affirmation from many corners around the world. The author provides a balance of introduction and depth regarding blockchain, hot cryptocurrencies, and their comparisons. Bitcoin, being the pioneer, is discussed in greater detail. The reader will gain the basic idea of bitcoin mining, trading, and investing. With special interest in the various usages of blockchain and interest on traditional banking systems are also discussed.
The Art of the Click
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...
Reality Lost
This open access book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence - sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim.Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Online Reputation Management
Online Reputation Managementwhat is done right, what could be done wrong.News, blog posts, social media posts and even pictures can influence your online reputation on search engines and social media threads. This a new problem that parents and PR managers may not be fully prepared to deal with.Fernnado Azevedo is an electronic, electrical and industrial engineer, has a MBA and a Web Development and Internet Programming Certification at University of California. He also has an Innovation and Entrepreneurship Certification from Stanford University. He is a founder of an award winning startup in 2009 and he published his first book at age 27 called "Macros for Excel hands on" which was sold in Brazil and Portugal.During his career, he has developed sites, web applications and mobile apps. He has managed servers and also managed internet marketing campaigns. His contant curiosity led him into skills that people call web hacking. However, being a ethical hacker for Fernando always meant advocating for laws to punish any illegal activity online.Online Reputation became vital today for everyone. There is a way to do it with completely legal means, but unfortunately there are also ways to do it illegaly.On this book, he will be sharing legal and legitime strategies and tools that he uses on online reputation management for cyberbullying cases, business men, celebrities, politicians and companies.Later on this book, Fernando will share other tools that, according to him, should be considered illegal, although they are tools freely available. The purpose of this section is solely for information and advocating laws that should be created to stop these menaces. This book should not be used for illegal activities online.What you will learn: -What is Online Reputation Management and how it works-Dealing Negative News-Using Search Engine Optmization for Online Reputation-Managing reviews-Successful Cases-Failed Cases-Crisis Administration-Persuasion Network-Kali Linux tools-much more
Influencer
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Making Websites Win
Most websites lose. Almost all of them.Many never make a profit. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.
Facebook Marketing
Facebook Marketing Opens You Up to a Whole New World!Whether you are looking to (1) boost your visibility and traffic, (2) master Facebook advertising, or (3) know the best strategies for getting powerful results, this book will give you everything you need to master Facebook marketing.Make Yourself Visible To The Billions Of Facebook Users.Before you can sell anything, you must first capture the attention of your target audience. You want to find a way to target your ideal customers with a well-placed, strategically formulated message that can stop your customers in their tracks and cause them to sit up and take notice. To do this, you need the right support, the right tools, and more importantly, the right form of marketing.Discover How To Use Facebook Marketing To Make Your Business A Success.I'm sure you are eager to use every tool at your disposal to advance your business. This book is a fresh tool that can easily help you get the most out of Facebook marketing. Facebook makes it easy for you establish a clear identity and develop a strong online presence. It allows you to position yourself to most effectively reach the people who are the hungriest for what you have to offer. There really is a whole world of people out there, just waiting for your solution to their problem. With more than two billion Facebook users each month, it would be foolish not to take advantage of this powerful platform!Learn Great Strategies To Make Money From Your Marketing.Marketing doesn't have to be expensive. I can show you how to use Facebook marketing to get the most out of your marketing dollars. It costs less than you might expect. I will also show you how to promote your business so as to maximize profits. Facebook has a host of free marketing tools to help you plan, track, and evaluate your marketing efforts. This book describes them and will help you make the most of each one.The practical and valuable information in this book will help you plan your marketing campaigns from start to finish, while showing you how to ensure successful results. I will also show you examples of businesses that have used Facebook marketing to become internet successes. Trace their progress along with me and learn how you can apply their strategies to increase your own business success.Create A Compelling Brand.The first step to successful marketing is to clearly define who you are and what you stand for. I will walk you through the process of creating your own business identity, one that will cause you to stand out above the crowd. Discover how easy it can be to develop a captivating business story that wins the hearts of your audience. Learn how to portray the true personality of your business.What Will You Learn about Facebook Marketing?How to optimize your Facebook page for maximum effectiveness.The best strategies for marketing on Facebook.Easy ways to dramatically increase your online presence.How to identify and target your ideal audience.How to engage your audience and keep them hungry for more.You Will Also Discover: Step-by-step instructions for developing an effective marketing strategy.How to ask the right questions to fine tune your marketing.How to maximize your profits with your advertising.How to develop and execute the ideal marketing program.How to analyze the results of your marketing campaigns to make them even better.An Untouched World Of Customers Awaits You.Start Marketing The Right Way: Get This Book Now!
Facebook Marketing
Facebook Marketing Opens You Up to a Whole New World!Whether you are looking to (1) boost your visibility and traffic, (2) master Facebook advertising, or (3) know the best strategies for getting powerful results, this book will give you everything you need to master Facebook marketing.Make Yourself Visible To The Billions Of Facebook Users.Before you can sell anything, you must first capture the attention of your target audience. You want to find a way to target your ideal customers with a well-placed, strategically formulated message that can stop your customers in their tracks and cause them to sit up and take notice. To do this, you need the right support, the right tools, and more importantly, the right form of marketing.Discover How To Use Facebook Marketing To Make Your Business A Success.I'm sure you are eager to use every tool at your disposal to advance your business. This book is a fresh tool that can easily help you get the most out of Facebook marketing. Facebook makes it easy for you establish a clear identity and develop a strong online presence. It allows you to position yourself to most effectively reach the people who are the hungriest for what you have to offer. There really is a whole world of people out there, just waiting for your solution to their problem. With more than two billion Facebook users each month, it would be foolish not to take advantage of this powerful platform!Learn Great Strategies To Make Money From Your Marketing.Marketing doesn't have to be expensive. I can show you how to use Facebook marketing to get the most out of your marketing dollars. It costs less than you might expect. I will also show you how to promote your business so as to maximize profits. Facebook has a host of free marketing tools to help you plan, track, and evaluate your marketing efforts. This book describes them and will help you make the most of each one.The practical and valuable information in this book will help you plan your marketing campaigns from start to finish, while showing you how to ensure successful results. I will also show you examples of businesses that have used Facebook marketing to become internet successes. Trace their progress along with me and learn how you can apply their strategies to increase your own business success.Create A Compelling Brand.The first step to successful marketing is to clearly define who you are and what you stand for. I will walk you through the process of creating your own business identity, one that will cause you to stand out above the crowd. Discover how easy it can be to develop a captivating business story that wins the hearts of your audience. Learn how to portray the true personality of your business.What Will You Learn about Facebook Marketing?How to optimize your Facebook page for maximum effectiveness.The best strategies for marketing on Facebook.Easy ways to dramatically increase your online presence.How to identify and target your ideal audience.How to engage your audience and keep them hungry for more.You Will Also Discover: Step-by-step instructions for developing an effective marketing strategy.How to ask the right questions to fine tune your marketing.How to maximize your profits with your advertising.How to develop and execute the ideal marketing program.How to analyze the results of your marketing campaigns to make them even better.An Untouched World Of Customers Awaits You.Start Marketing The Right Way: Get This Book Now!
The Bitcoin Standard
A comprehensive and authoritative exploration of Bitcoin and its place in monetary history When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications. While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse. With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin's real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure. Ammous' firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders. The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin's 'block chain technology'? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet's decentralized, apolitical, free-market alternative to national central banks.
How to Build a GPU Mining Rig to Mine Bitcoin, Monero, Ether, Zcash, and other Cryptocurrenices
The Best Book to Cryptocurrency/Altcoin mining. All the necessary information you need to be aware of to start mining crypto currencies. We will be looking at the hardware required, how long it will take to get your Return over input.This book explains to you about cryptocurrency mining from its very basics. Initially, you will learn about all the different terminologies associated with the mining process. It includes the description of Blockchain, hardware wallet, signature, cryptography etc. You will also be explained about the types of mining on the basis of different parameters such as hardware and number of people involved in the mining process.You will be briefed about the hardware components required for a cryptocurrency mining setup. You'll be shown how to connect the components and a step by step implementation of the mining process.
Momentum
Searching for clarity amidst the chaos of digital marketing--plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts--along with the just rewards--Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Instagram for Business for Dummies
Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way--and instantly get ahead of the competition.
Blockchain
"On the internet, nobody knows you're a dog." - Peter SteinerOn the blockchain, nobody knows you're a fridge." - Richard Gendal BrownBlockchain technology has been called the greatest innovation since the internet. Governments and companies are rushing to implement blockchain technology in a range of areas that could impact every person on the planet within a few years. Is blockchain technology one of the greatest technological revolutions in history or is it just hype? Will blockchain technology cause governments and banking systems to change the way they process information or will it be business as usual? In this book, we'll look at the answers to these questions along with addressing the different sides of the arguments, for and against, blockchain technology. Blockchain is not just bitcoin, blockchain technology is much bigger than bitcoin and it is predicted to change the world. Blockchain: Ultimate guide to understanding blockchain, bitcoin, cryptocurrencies, smart contracts and the future of money. In this book you will learn: What is the blockchain? How blockchain works Difference between blockchain and bitcoin Benefits of using blockchain technology Disadvantages / dangers of using blockchain technology Blockchain and the finance industry Blockchain and other industries Ethereum and other cryptocurrencies Impact of blockchain technology The future of bitcoin and blockchain And more...."This technology is being used in ways that have implications for central banking that span all the functions that we have." - Carolyn Wilkins, Senior Deputy Governor of the Bank of CanadaKINDLE BOOK: NOTE: You do not need a kindle reader to read this, you can read this on smartphone or in a web browser☆☆To purchase this book for kindle scroll to the top and select Buy now with 1 Click ☆☆PAPERBACK BOOK: Kindle edition included free with purchase of paperback
What's Yours Is Mine
The news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the "old order"--and they've succeeded in effecting the "biggest change in the American workforce in over a century," according to former Secretary of Labor Robert Reich. But this new wave of technology companies is funded and steered by very old-school venture capitalists. And in What's Yours Is Mine, technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk. Drawing on original empirical research, Slee shows that the friendly language of sharing, trust, and community masks a darker reality.
How to Get Your Website Noticed
Compact companion to getting your website noticed from the how to: academy series.
Digital Marketing in the Zone
The complete guide to building confidence and achieving success in digital marketing.
Powering Content
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and toneContent creation: craft an engaging experience with content formats and copywriting formulas and templatesContent management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Step-by-step Seo Basics
Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily.
Mobile Marketing
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Iterate and Optimize
The top-to-bottom guide to taking your writing and publishing business from "Square One" to "Stratosphere." Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into juggernaut -- and a next-level guide for authors looking to explode their sales and do the same. In Write. Publish. Repeat., bestselling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required. Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, ten high-profile podcasts, a coordinated staff working behind the scenes, millions of words published and hundreds of thousands of books in the hands of eager readers. In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps -- and give you a road map so that you can do it, too. More than "just another self-publishing guide," this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow up to Write. Publish. Repeat. It explains how to tweak your processes over time while maintaining momentum, wringing more profit out of assets you already have. You'll learn how to diversify and create more products with less work, generate more money doing what you already do now, and set yourself up so you can build a readership who will support you in the specific ways you intend to evolve. You'll learn how to grow from a bare-bones, minimum-viable-product business into a slightly larger business or an outright empire -- not with massive, flashy (and risky) moves, but by the sustainable magic of incremental growth: small improvements made consistently over time. In this book, Platt, Truant, and Wright give you all the nitty-gritty they've learned and implemented since their last nonfiction publishing bestseller. You'll learn how to "iterate and optimize" the way you handle: - Exclusive versus "going wide" distribution - International and multi-format sales - Advertising and marketing - Optimizing book covers, descriptions, and metadata to increase conversion - Slowly and sustainable building your assistants or contractors, plus outsourcing right - Advanced product funnels, including the changed role of free books - Networking and in-person meet-ups - Workflow management and systems - The writing and pre-writing process so you can "write better faster" - Social media - Podcasting - Crowdfunding - what works and what doesn't - And much more!
The LinkedIn Manual for Rookies
The LinkedIn Manual for Rookies - Answering the Age-Old Question: Okay, I'm on LinkedIn ...NOW what do I do? takes this multi-layered social platform and breaks it down into easily understood, bite-sized chunks so you can start using Linkedln to your business advantage. Those who master these basic features and go on to learn the advanced techniques of Social Selling and lead generation w ill see their businesses flourish with closer client relationships, filled sales pipelines, happy clients and an even happier bottom line
