Stop Managing, Start Leading
The ultimate guide for sales managers and leaders ready to elevate their game.Sales leadership is one of the most demanding roles in business. Balancing ambitious targets, team dynamics, and a rapidly changing environment leaves little room for reflection or growth. Many leaders default to reactive management--solving problems as they arise, relying on quick fixes, and chasing short-term wins--without ever addressing the real barriers to lasting success.Stop Managing, Start Leading is a leadership transformation manual designed to help you break free from these habits. Packed with practical tools, proven frameworks, and decades of hard-earned insights, this book provides the roadmap to shift from managing tasks to inspiring people. It's a guide to creating a high-growth team culture, driving meaningful results, and building a leadership legacy you can be proud of.Inside, you'll discover: The one key shift that transforms managers into true leaders. Strategies to prioritize your time and focus on what truly matters. Proven techniques to inspire, engage, and motivate your team for sustainable success. Tools to overcome hidden obstacles and unlock your team's potential.Whether you're a new manager or a seasoned leader, this book will equip you with the mindset and strategies to lead with confidence, elevate your team, and achieve enduring success.Inspire. Lead. Grow. The transformation begins here.
How to Sell
The essential guide to conversational selling - the mindsets, knowledge and skills that every salesperson needs to master, and which every sales manager needs to be able to teach.
The Real Deal
SELL WITH CLARITY, CONTROL, AND CONFIDENCE - IN ANY MARKET, WITH ANY BUYER From challenging conversations to high-stakes negotiations, this modern sales playbook delivers practical, proven techniques and closing strategies to help you succeed when the stakes are high. Inside, you'll find actionable frameworks and real-world tactics to: Build trust quickly and create stronger connections Lead confident, value-focused sales conversations Turn challenges into progress that keeps deals moving Negotiate effectively without sacrificing margin Stay in control from first contact to signed agreement All techniques are based on proven buyer psychology, not outdated scripts or gimmicks. This approach will help you sharpen your skills, strengthen your mind set, and perform at your best under pressure. Written for professionals, founders, and business leaders who want to compete and succeed in demanding markets, this book provides the tools and strategies to elevate both your results and your reputation.
How to Sell
Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.Discover: How you need to think - six fundamental sales mindsets; What you need to know - five essential areas of sales knowledge; What you need to do - seven steps for greater sales conversations. This is the essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.
The Bo Peep Business Plan
What if the fables, fairy tales, and nursery rhymes you grew up with weren't just whimsical stories-but business lessons in disguise?Think about it. The butcher, the baker, and the candlestick maker were small-business owners. Peter Piper sold pickled peppers. Geppetto ran a toy shop. Little Bo Peep managed livestock. Behind the rhymes and tales were entrepreneurs facing the same challenges we do today: marketing, competition, supply issues, and yes-even falling asleep on the job.This book reimagines classic characters as modern business owners navigating their daily ups and downs. Alongside their adventures, you'll find practical questions at the end of each chapter to spark fresh insights for your own business. Keep a notebook close-you'll want to capture the ideas that can boost your profits and sharpen your strategy.And in case you've forgotten the original fables, rhymes, or fairy tales, you'll find them included-sometimes in full, other times lightly adapted to keep the pace lively.Packed with creativity, reflection, and timeless wisdom, this book offers a playful way to rethink entrepreneurship. The stories are fictional, but the lessons you'll take away are very real.
Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption
Unveiling the intricate dynamics of consumer behavior, "Role of Risk Perception and Brand Attachment in Counterfeit Cosmetic Consumption" explores the factors shaping customer attitudes and satisfaction toward counterfeit cosmetic products. This comprehensive study delves deep into the motivations, perceptions, and external influences driving consumer choices in Himachal Pradesh. Through rigorous statistical methods such as factor extraction, multiple regression, and chi-square analysis, the research uncovers pivotal insights: - Internal factors like risk averseness, status consumption, and previous experience positively impact attitudes, while traits such as integrity, personal gratification, and novelty seeking negatively influence perceptions. - Key external factors, including price, brand attachment, product quality, perceived value, and service quality, significantly enhance customer satisfaction. The book also highlights the socio-economic variables-gender, age, education, and income-that shape satisfaction and drive purchasing behavior. Notably, it demonstrates how customer attitudes directly impact purchase intentions, revealing the subtle interplay between internal desires and external pressures. Perfect for marketing professionals, academicians, and policymakers, this book provides actionable insights into consumer psychology and counterfeit markets.
After-Sales Excellence
Fix what's broken. Elevate what works. Lead with service excellence.Aftersales Excellence: Driving Improvement, Customer Satisfaction, and Growth is the essential guide for anyone seeking to improve performance, strengthen relationships, and unlock growth - whether in the aftermarket or beyond.With over 45 years of global experience as an employee, senior leader, and consultant, Nigel Woodall delivers a practical, no-nonsense roadmap for business improvement. Rooted in the often-overlooked after-sales sector - spanning manufacturers, distributors, maintainers, and more - the book reveals the proven strategies top performers rely on to attract, retain, and grow high-value customers.But this isn't just a book for aftermarket professionals. Its lessons apply across industries, because customers aren't only buyers - they're investors, suppliers, employees, and owners. And service isn't just what happens at the front line - it's shaped by leadership, systems, and internal culture.Clear, accessible, and packed with case studies, strategies, and actionable insights you can apply immediately, Aftersales Excellence is like having a consultant on call - helping entrepreneurs, leaders, and professionals transform performance, boost customer satisfaction, and stay ahead in today's competitive, service-driven landscape.
The Linkedin Edge
Combine LinkedIn and AI to multiply your selling potential LinkedIn, the premier platform for professionals worldwide, is a powerful digital sales tool. With LinkedIn, sales professionals can target potential clients with unprecedented precision, utilizing detailed search capabilities that filter by industry, job title, and social proximity, making sales outreach more personal and effective.In this book, best-selling author and CEO of Sales Gravy Jeb Blount partners with Brynne Tillman, CEO of Social Sales Link and The Modern Banker to teach sales professionals proven and powerful tips, techniques, and tactics for combining LinkedIn with AI. Readers will: Learn to leverage LinkedIn to start trust-based conversation without being salesy Reduce cold calling by becoming lead magnets Create tailored outreach sequences that convert connections into sales By leveraging LinkedIn and AI to the fullest potential, sales professionals will transform their digital sales strategies, create more meaningful interactions, and SELL MORE.
Hacking the Human Mind
BEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark? Here's where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Get a Behavioral Superboost Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. ________________________________ WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY "Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly."- ROBERT CIALDINI, Author of Influence and Pre-suasion "This book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you."- JONAH BERGER, Author of Contagious "No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modernmarketing." - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy "Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade." - NIR EYAL, Author, Hooked
9 Must-Follow Steps to Establishing a Thriving Private Practice in the UK
Build a Profitable Cosmetic Practice in the UK - The Smart Way.In today's competitive landscape, medical expertise alone isn't enough to grow a thriving private cosmetic clinic. You need a smart strategy, standout branding, and marketing that truly converts.Written by renowned medical marketing strategist Huyen Truong, MBA, this no-fluff, step-by-step guide reveals the 9 essential strategies to help UK-based cosmetic and plastic surgeons attract more patients, grow their reputation, and dominate their niche.Whether you're launching your first clinic or expanding to a second location, you'll find clear, actionable advice on branding, content marketing, SEO, social media, lead generation, pricing, and more - backed by insights from successful UK surgeons.Ready to build a clinic that's not just booked out - but built to last?This book is your roadmap.
Be the Legend
Unlock one's full potential and become the legend in one's industry with Gene Frederick's inspiring new book, Be the Legend.Award-winning realtor and industry expert Gene Frederick shares his personal journey and proven strategies to help professionals rise above the competition and achieve extraordinary success. Through a blend of personal anecdotes and actionable insights, Be the Legend offers a step-by-step road map for mastering sales and leadership.Whether someone is a real estate agent, a business professional, or an entrepreneur, this inspirational guidebook will provide them with the direction and inspiration needed to stand out, make a lasting impact, and build a meaningful legacy.Each chapter is designed to inspire action, equipping people with the confidence and strategies necessary for career transformation and professional excellence. With practical guidance and real-world examples, Be the Legend serves as a powerful resource for those striving to reach the highest levels of success in their field.
Selling to Skeptics
Discover the secret strategy used by some of the most successful advertisers online to convert jaded skeptics into confident buyers.Selling in competitive markets is tough. And as big brands continue to pour money into online advertising, it's only going to get tougher. So, how do small business owners maximize their ad dollars to stay competitive? By crafting their sales argument to appeal to those with the biggest doubts. In Selling to Skeptics, veteran salesperson Russ Reynolds shares a simple framework that turns even the most skeptical prospects into confident buyers. Those who learn and use the framework gain a competitive advantage in the marketplace, resulting in lower ad costs and larger conversion rates. More than just theory, Selling to Skeptics contains case studies and real-world examples of this framework in action, empowering marketing professionals with a new understanding of how to sell online in a highly competitive environment and equipping them with a practical guide to quickly put their learnings into action.
The SaaS Psychology
Stop guessing what users feel - learn to read the signals, fix the leaks, and turn indifferent customers into lifelong advocates. Are your retention numbers flat?Do users sign up and then vanish?Features don't fail products - psychology does. In The SaaS Psychology, product leader Aries Ram shows SaaS founders, product managers, and product marketers how to interpret the real signals behind churn, indifference, and delight. This concise, no-fluff guide translates behavioral science into practical playbooks you can use today to increase activation, lower churn, and build product love.Inside this book, you'll find actionable frameworks for: Diagnosing whether your users are frustrated, ignoring, or loving your product - and what that means for growth. Reducing cognitive load and creating onboarding flows that make users feel smart. Building trust with micro-interactions, in-app signals, and empathetic support. Designing habit loops and retention mechanics that turn casual users into repeat users. Re-engagement campaigns, messaging strategies, and positioning that make your product emotionally relevant. Advocacy and community playbooks to convert promoters into your most effective growth channel. A ready-to-use Product Emotion Audit Worksheet and step-by-step rescue & activation checklists. Who this book is for: SaaS Founders who need repeatable growth and lower churn. Product Managers who want to ship features that actually stick. Product Marketers who must craft messaging that resonates and converts.If you build, launch, or market SaaS products, this book gives you the psychology-first tools to make users choose you - and keep choosing you. Why it works: Aries Ram combines 15+ years of real-world experience in SaaS product marketing, customer research, and product strategy with clear, tactical playbooks - not academic theory. Expect concise chapters, case-inspired examples, and immediately usable templates you can run with this week. Read this book if you want to: Stop treating churn as an inevitability. Turn passive accounts into active customers. Build onboarding and product experiences that reduce support load and increase referrals. Make product decisions based on human behavior, not guesswork. Take action now: Open this book, run the Product Emotion Audit, and start moving users from frustrated → engaged → loyal. Your next growth step won't be another feature - it will be a deeper understanding of your customers. About the author: Aries Ram is a SaaS product & marketing strategist who helps founders and product teams turn user insight into growth. This book follows his first title, The SaaS Prescription: Is Your Product a Painkiller, Antibiotic, or Vitamin? Ready to stop guessing and start fixing your SaaS Product? Click "Buy Now" and get the playbook that makes your product matter.
Never Ask for the Sale
A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity. Sue Heilbronner launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales. Never Ask For The Sale goes beyond simple tips, and influences the reader's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths, and marketing that cohesive story with a winning sales strategy: passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise. At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself--whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.
Mastering Guru Marketing
Mastering Guru Marketing: How to Become the Trusted Authority Your Market SeeksIn today's crowded, noisy marketplace, the difference between being ignored and being in demand comes down to one thing: authority. In Mastering Guru Marketing, Michael Blumberg shares the proven framework he's refined over decades of consulting, coaching, and thought leadership to help professionals, consultants, and business leaders rise above the noise and become the go-to experts in their industries.Blending real-world stories, actionable strategies, and timeless principles, Blumberg reveals how to: Pinpoint and deeply understand your ideal audienceCreate a compelling value proposition that makes you unforgettableLeverage AI and content marketing to amplify your expertiseBuild trust through education-first engagementNurture relationships with a process-driven outreach strategyAlign your work with a higher mission that inspires loyalty and impactWhether you're an entrepreneur, service provider, or corporate leader, this book will help you replace pushy sales tactics with a relationship-driven approach that attracts high-quality clients, accelerates business growth, and cements your reputation as a trusted authority.If you're ready to stop competing on noise and start leading with wisdom, Mastering Guru Marketing is your blueprint.
Redefining Public Relations in Emerging Markets
This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners. The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement. A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.
Deploy Empathy
With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more."Deploy Empathy is a playbook for making empathy part of your daily work, and in turn, building a business that customers love." - Jim Kalbach, author of The Jobs to Be Done PlaybookMaster customer interviewing (no people skills required!)Readers call this "the most practical overview of customer research" they've ever read because it gives you everything you need to start today: Ready-to-use interview scripts for discovery, retention, and cancellation conversationsThe beloved "How to Talk So People Will Talk" section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)Clear frameworks for making sense of what you learnA real interview so you know what success looks like
The Brand New Future
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
Reputation Revolution
Your brand's future is decided in seconds. Are you ready?In today's digital age, a single search can define your reputation - and determine whether opportunities come flooding in or disappear forever. Reputation Revolution: Navigating Perception in the Age of Instant Judgment is the definitive guide to mastering your brand's online image, written by Uri Samet - a veteran of nearly two decades in digital marketing and over a decade leading high-stakes Online Reputation Management (ORM) campaigns for brands worldwide.This book reveals the proven playbook for building, defending, and amplifying your reputation in a world where perception drives success. Whether you're a corporate leader, marketing professional, entrepreneur, or communications strategist, you'll learn how to turn the uncontrollable chaos of the internet into a powerful growth engine.What You'll Discover Inside: The psychology of online judgment - Why people form lasting opinions in seconds, and how cognitive biases, emotions, and algorithms shape the way your brand is seen.Search engines as the ultimate gatekeepers - How to control what shows up when people "Google" you, dominate first-page results, and leverage zero-click searches to your advantage.Core ORM strategies for digital dominance - From SEO fundamentals and structured data to multilingual optimization for global brands.Harnessing social media as a perception amplifier - The unique ORM role of LinkedIn, TikTok, Instagram, Facebook, X/Twitter, YouTube, Reddit, and other key platforms.The power of Digital PR - How to generate high-authority, positive coverage that pushes your brand narrative to the forefront.Content mastery - Building authoritative blogs, Q&A profiles, and Wikipedia presence to lock in trust.Crisis management frameworks - Proven step-by-step methods to prepare for, respond to, and recover from reputation attacks in the digital space.The future of reputation in the age of AI - How generative AI and conversational search engines are reshaping online perception, and what you can do now to stay ahead.Why This Book Matters NowIn a hyperconnected world, your brand's image isn't just about looking good - it directly influences trust, opportunity, and growth. From first impressions on Google to viral moments on TikTok, your brand narrative is being written with or without you. This book equips you to take control.Who This Book Is ForCEOs, founders, and executives who want to protect and enhance brand value.Marketing and PR professionals seeking a complete ORM framework.Entrepreneurs and small business owners ready to compete with industry giants.Communications teams tasked with crisis prevention and rapid response.Anyone who understands that in business, your reputation is your most valuable asset.About the AuthorUri Samet is the founder and CEO of Buzz Dealer, a pioneering digital PR and ORM agency. With clients across industries and continents, Uri has built a reputation for solving some of the most complex online perception challenges. His insights are drawn from real-world experience in transforming reputations from vulnerable to unbreakable.Whether you're defending against a PR crisis, building a powerful brand image from scratch, or aiming to dominate your digital space, Reputation Revolution gives you the strategies, tools, and mindset to win.
The Modern Beauty Empire
The Science, Art, and Strategy of Launching Your Iconic Cosmetic, Makeup & Beauty Line.Whether you're mixing up ideas in your kitchen or dreaming up your own beauty line from your desk, this book is your backstage pass to the modern beauty industry.Step-by-Step Guide to Launching Your Own Beauty Brand & Skincare ProductsWant to start a skincare brand or launch your own cosmetic product line, but don't know where to begin? This book gives you the exact roadmap from idea to store shelf.Written by Yannis Zand, a beauty industry expert with 20+ years of experience in cosmetic formulation, skincare product development, and beauty brand marketing, this friendly and practical guide helps you create, launch, and grow a successful beauty business without wasting time or money.This isn't just theory, it's the real, behind-the-scenes stuff they don't tell you on YouTube.Inside, you'll learn how to: Find Your "It Factor" - Nail your brand's story and stand out in a crowded market.Create Products People Love - Choose formulas, ingredients, and packaging that scream, buy me.Navigate the Not-So-Glam Stuff - Regulations, compliance, testing, and all the legal bits made simple.Market Like a Pro - From social media buzz to retail shelves, I'll show you how to sell without feeling "salesy."Stay on Track - Handy checklists at the end of every chapter keep you moving from idea to launch.Build a beauty brand strategy that stands out in today's crowded market.Design packaging that sells, and meets industry regulations.Market your products online, in stores, and through influencers.Avoid common mistakes that cost beauty entrepreneurs thousands.Whether you dream of a single hero product or a full luxury skincare line, The Modern Beauty Empire will help you turn your vision into a thriving business.Perfect for aspiring beauty entrepreneurs, skincare founders, and anyone passionate about creating their own makeup or cosmetic products.If you've got the dream, I've got the map. Whether you're starting with a single lip balm or an entire skincare line, The Modern Beauty Empire will walk you through every stage until your beauty brand is not just alive, but thriving.Grab your copy today and let's get your beauty empire off the Pinterest board and into real life.
Strategic Public Relations in Emerging Economies
This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
